Radio success is determined by the number of positive experiences you create for your listeners. When we finally learn it's all about them and not about how cool we are...we will take our first steps into real radio that people love.
Many radio stations think they are doing this, but upon tertiary examination, they aren't even coming close. Nobody loves a person who thinks they are great but most people love someone who others believe are great. |
Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |