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Moped Mileage Report Produced by Moped Productions, LLC
Executive Producer
Maureen Isern
Director of Marketing & Development
Ashley Faison
Digital Marketing Manager
Ingrid M. Alvarez
Affiliated Writers
Zachary Dominitz Thaler Pekar Lisa Smith |
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Moped's Mileage Report
August 10, 2010
Volume XIII
Wow, August already?
Summer in the City has just flown by, probably for better with this year's heat and humidity!
If there's one thing that has been a hot topic among those we meet and work with, it's... drum roll please.... Budget. Now more than ever, companies and organizations across all sectors want to make sure that every dime is worth the defense.
So that begs the question: How do you defend the multimedia in your budget? How do you ensure that the photos, videos, social media pushes and print takeaways are not the first thing on the chopping block?
This month's feature is about thinking through how to get the most bang for your buck when it comes to positioning your content in multiple ways, in multiple places.
We won't get into the why of multimedia - that's a whole other article. And I'm guessing it's safe to say the 'why' isn't the biggest question if you can prove cost-effective distribution and the right visibility.
In the meantime, be sure to view the videos we created for Plant a Fish and DeWitt Stern in our most recent Where's Moped?
In Rewind we look at how video conversations create opportunities for sponsor buy-in.
And be sure to check out Ingrid's recent Trend Talk in the Blog Backtrack, and learn how to best optimize your videos so you don't catch yourself with lots of jolt and no juice.
Speaking of juice, it's time for some lemonade!
- Mo Isern
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 Multimedia: Smarter Content Strategy
Here's one question we get asked a lot: Where can potential clients actually see our work? The answer - lots of places.
As you develop and execute your multimedia marketing strategy, think multiple venues, think versatility. Think various versions. And generally speaking, think short.
Your own website - What better place to give your new visitors some insight into who your organization is comprised of, the level of work you do and the success and impact of that work? Think through the areas on your website where additional information through videos and photos would be complimentary, attention-grabbing and easy to find. And get your social media feeds to update visibly on your website as well.
Your electronic newsletter and blog - For topical videos and slideshows discussing new services or your organization's latest achievements, your blog and e-newsletter are perfect venues for reaching those whose attention you already have. There are several blog plug-ins and ways to give multimedia a sleek imbedded look in your e-newsletter, so your biggest challenge is thinking through the content that is most relevant.
YouTube and Vimeo - Bring your message to a vast, diverse community of potential clients by taking advantage of these sites that specialize in hosting videos to broad audiences. Rule #1 of placing video outside your own properties: ask something of your audience, and drive them back to your website or other supporting information when appropriate.
Facebook - The presence of video and photos on social media websites is growing rapidly, and based on what audience you are targeting, they can be great resources for...
[Read more...]
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August 2009
About this time last year, we were just starting our work with CafeMom.com, which is the leading social networking website for moms. With the high engagement level that is had with moms, CafeMom was partnering with brands that wanted to reach moms in a rapidly changing digital environment. We helped create video conversations that brands were able to participate in, whether it was about how moms were managing their...
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Recently we helped launch third-generation ocean explorer Fabien Cousteau's nonprofit organization called Plant a Fish which aims to empower and educate local communities through the action of "re-planting" aquatic species of plants and animals in environmentally stressed areas to make a positive impact. Check out the short introductory video we produced. We're so excited to see the organization launch and gain the attention of national press. To help them out even more, be sure to vote for them all through August to win $50K in Pepsi's Refresh Everything challenge - Vote Now!
We've also delivered to DeWitt Stern three fantastic video white papers which will inform and excite sophisticated buyers of fine art, entertainment and film insurance. Their new website just launched with the pieces so be sure to check out their site!
And we were happy to meet with Brooklyn's American Cancer Society office to discuss the development of our new documentary in development, Highly Evolved Human, which we are producing with...
[Read more...]
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Moped Productions, LLC is a Certified Woman and Minority-Owned Business
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Moped Productions - Mobilize Your Mission
phone:
212-414-5760 |
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