As we start the second half of 2010, many of us are looking back at the first half of the year with questions. 

Have we marketed enough? To the right audiences? Have we tweaked our strategy correctly given the economy, and the quickly changing digital environment? How can we communicate more, with less? What are the results we imagined, and how close have we gotten?

It pains me in some ways, as an advocate of high-production value, to admit that in some cases, producing content with fewer bells and whistles can garner really great results, and can work particularly well in today's circumstances. I'm talking about User-Generated Content. 

Executed smartly, UGC can deliver real stories and add credibility to your message. It can be cost-efficient production-wise. And it can give you access to stories you'd otherwise not get, assuming travel is a limited luxury. 

So what are your stories? How are you telling them?

I want to hear from you!