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Moped Mileage Report Produced by Moped Productions, LLC
Executive Producer
Maureen Isern
Director of Marketing & Development
Ashley Faison
Digital Marketing Manager
Ingrid M. Alvarez
Affiliated Writers
Lisa Smith Thaler Pekar |
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Moped Productions
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Moped's Mileage Report
April 13, 2010
Volume IX
With the spring season comes refreshing changes and this year is no different. We have new updates, new projects and new energy propelling us forward.
To start we are still seeing some fantastic donation and video view results coming in from our social media content partnership with Twestival 2010 and Concern Worldwide.
One global initiative wasn't enough for us though. World Theatre Day snagged our attention and we dove into the multifaceted and multimedia approach that Theatre Communications Group was using to deliver a poignant and timely message to the international theatre community.
We have an update that's rocking our world to pass on to you.
And we're still moving right along with creating highly moving development, pitch and engagement content to help sell stories to, and incite action in investors, consumers and donors.
What's evermore clear to me as we journey through the different stories we help tell is that a good idea is only as good as the people and strategy behind it. I mean, what's an engine without fuel?
- Mo Isern
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 Multimedia Marketing: Great Results for Social Good
By Mo Isern
The use of social media couldn't be a more flooded topic. When? Why? How often? For what? Google the phrase and there are nearly 2 million search results. At best it's seen as a priceless inroad for connecting to the connected. At worst, a formidable waste of time.
Last season, we were fortunate enough to have been approached as a partner in a worldwide social media effort that is, in my mind, an impressive and telling case for how social media can be a far-reaching, highly-impactful and wonderfully inspiring tool for social change.
Twestival 2010 is a worldwide fundraising initiative that uses social media, particularly Twitter, to focus participants' talent and resources to benefit one cause for one day. This year, all proceeds generated from the 2010 Twestival is supporting education and being donated to Concern Worldwide, a non-governmental, international, humanitarian organization that since 1968 has dedicated itself to reducing suffering and eliminating poverty.
Joining the efforts of Twestival, Moped spearheaded the initiative to create Concern's key media tool used to share their story amongst tweeters, bloggers and Internet socialites alike. A thematic, emotional and uniquely engaging video combining footage, animation, sound design and text was created to connect to both the education advocate and the social media maven.
Our musician friend, Moby, was generous enough to donate one of his most stirring songs, God Moving Over the Face of the Water.
Distribution via PR Newswire's Multimedia News Release, which included our video, downloadable photos, and social media links, got the story into the hands of thousands of press outlets worldwide, with photos also being shown in Times Square and Las Vegas.
All in all, our video has received more than 2,500 views in one month as it was shared in conjunction with the invitation to participate in the global event, and has since been used to continue the fundraising efforts. With 14,000+ in Tweeted attendance at the March 25th event held in more than 175 cities around the world, and nearly half a million dollars raised to date, it's a telling success story. The combination of well-organized, well-conceptualized and well-executed media equals people showing up, and that's a powerful thing.
Watch the video. And of course, consider making a donation to Concern Worldwide.
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Multimedia Marketing Initiatives for Multiple Impacts
By Ashley Faison
Yet another example of well-executed media strategy that has helped galvanize a community worldwide:
World Theatre Day (WTD) was created in 1961 by the International Theatre Institute (ITI) to celebrate the many forms and functions of theatre. On March 27th each year, ITI Centers and the international theatre community share an international message and remarks from national cultural leaders, through various events organized throughout the world.
This year, ITI Worldwide-Paris, asked Dame Judi Dench and Theatre Communications Group (TCG), the national service organization for not-for-profit professional theatre and home of the U.S. Center of International Theatre Institute (TCG/ITI-US) invited Lynn Nottage, winner of the 2009 Pulitzer for Drama for Ruined, to issue remarks on this occasion.
Since this was the first time the U.S. had selected an artist to deliver a national message, TCG/ITI thought it appropriate to capture this message on film in an effort to celebrate and share with colleagues and friends, as well as galvanize the theatre community around the occasion.
Moped Productions produced the 3 minute video and then worked alongside
TCG/ITI-US's public relations and social media team members to help
spread the WTD message. Posting the video online with
direct calls to action, including tips on how to participate maximized
the impact of each view.
Shooting with Pulitzer prize-winning author, Lynn Nottage, on the set of Mr. & Mrs. Fitch.
TCG also employed the integral use of a multimedia news release to maximize the video's exposure, and had over 1,500 web pick-ups on the release.
This combined effort resulted in over 4,000 views to the International Theatre section of TCG's website, a wide range of web/blog viral pick-ups and a public panel viewing at Festival Iberoamericano de Teatro de Bogotá (FITB). Both statements were also translated into more than 20 languages, distributed to tens of thousands of audiences prior to performances, printed in hundreds of daily newspapers, and heard on radio and television stations around the globe.
The cohesive, multi-level approach for media distribution created a highly successful outreach effort for TCG. Check it out here!
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We're happy to announce we're in a new office space in Manhattan, actually! We've relocated from Park Slope, Brooklyn to a great space at 115 West 27th Street in Chelsea/Midtown South. Come see us if you're in the neighborhood.
In the meantime, we spent some time hearing both sides of the story as we worked with producers Matt Moore and Jennifer Taher to post-produce and edit their political satire pilot, entitled Purple House.
And we put together two 60-second commercials featuring MTV's SuChin Pak, hip hop artist Wale, and the non-profit youth spoken word, poetry and hip-hop organization, Urban Word NYC, for the recently launched Pepsi Refresh campaign. You know, the reason Pepsi didn't advertise during the Superbowl this year? The spots are geared at the young adult market to increase the awareness and understanding of the Pepsi Refresh Project.
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We're happy to announce the pickup of a pilot show we produced with Shout Media: Bravo's new Pregnant in Heels. Shout Media's Michael Rourke and Gerette Allegra brought Moped into the mix last fall to help produce a pitch tape, and later a pilot, featuring the Upper East Side's Rosie Pope Maternity, a high-end maternity brand for sophisticated mothers-to-be. The pilot picked up for 8 episodes on Bravo's network. As this series is starting production, we're crewing up to help capture the high-stakes, high-heeled, and high-definition drama as Pope works with clients on everything from planning baby showers to personal grooming. Look for it this coming Fall!
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Moped Productions, LLC is a Certified Woman and Minority-Owned Business
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Moped Productions - Mobilize Your Mission
phone:
212-414-5760 |
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