|
|
|
|
|
Become a Moped
Spokes Member
Submit your ideas, inspirations and insights to us - tell us what you could bring to next month's newsletter.
|
Moped Mileage Report Produced by Moped Productions, LLC
Executive Producer
Maureen Isern
Director of Marketing & Development
Ashley Faison
Digital Marketing Manager
Ingrid M. Alvarez
Affiliated Writers
Lisa Smith Thaler Pekar |
Join Our Mailing List
 |
Our new Fan Page!
Moped Productions
|
|
Moped's Mileage Report
March 9, 2010
Volume VIII
I'm really enjoying watching the way different organizations are using digital content to create waves within their target audience. There's been such a tremendous shift from basic communication of information, with multimedia functioning as a tool for purely one-way messaging, into a territory of using these tools as a way to start communication. If you're using digital content successfully, it's because the content is creating access to, and conversations with, your audience.
This content isn't the end-all. Good content acts as a door opener. Last month I took a 'Coffee Brake' to observe how organizations are teaming up with large broadcast platforms to share content that then creates conversation, action and results.
Another case and point: be sure to scroll down to Where's Moped and check out the Twestival 2010 video we just produced for Concern Worldwide as part of a global, social media fundraising initiative that connects over 300 cities in one conversation. Starting today, the video will be aggressively shared around the world (it helps that Moby donated the song!), but this will only serve to launch the conversations. There's a ripple effect that comes from good digital content - not to get too analogous with the concept of 'creating waves,' of course.
On that note, this month we're looking at a form of content that is creating waves in the PR world.
We produce video pitches all the time for the broadcast world to help get on-air shows and digital content approved and produced. We also create video pitches to communicate new information and opportunities at business board-meetings, shareholder meetings, and within annual reports. And now more individuals and businesses are pitching to the press, with a capital 'V.'
Increasingly it seems that when something matters, there's a video.
- Mo Isern
|
 The Itch for the Vitch
Video is the star of new media. YouTube is leading its top two contenders in the search engine space sporting a 31 percent yearly growth rate, compared to Google's 5 percent and Yahoo's -1 percent. How can you harness this increasing demand for video? If you're trying to get the media - and the public's - attention, the next time you make a pitch consider making a video pitch, a.k.a., a "Vitch."
Video pitches are increasing in popularity within the public relations world for the simple reason that they quickly and efficiently connect the viewer with the resource. No more asking busy journalists to scroll through press releases. No more phone calls to try to break into the conversation with a press outlet you're trying to reach. Just a link in an email, and your media target has all the information they need to experience the story directly. Text, imagery and social media links can even compliment the video pitch in a multimedia news release or on the video landing page.
"Vitches," often 60 to 90 seconds in length, and sometimes up to a few minutes long, are especially useful for television and radio outlets that need live interviews. No more trying to convince them that your resource is camera-ready. Instead, show your resource in a simple video. Here's an example of a longer video pitch we produced for author, speaker and TV/radio personality Ariane de Bonvoisin last summer.
Remember: it doesn't always have to be overly produced. Keep it to the point. If possible, entertain the viewer, showing that your resource is not only an expert ready to go live, but has a sense of humor and personality that transmits easily across the airwaves.
As new media evolves, video is leading the way. Use video pitches now, and you'll be keeping the attention on you later.
SIDETRACK: Check out Thaler Pekar & Parner's tips for putting together a message about yourself, or about your company. Think about how these pieces of information play into the short-form story you are constructing via video, print, imagery and your social media platforms. Are you highlighting the right information and making it have impact?
|
Haiti relief has been at the center of fundraising efforts throughout February, and we're doing our part to help get the message out. This month, we teamed up with Twestival.com founder, Amanda Rose, in a collaborative, global social media fundraising initiative that takes place in over 300 cities around the world on the same day. We've conceptualized and created this animated video to drive donations for this year's recipient organization, Concern Worldwide, and got Moby to donate the beautiful "God Moving Over the Face of the Waters" for our soundtrack.
Stay tuned for the ongoing results from this video via our Facebook and Twitter feeds, and be sure to participate in this fantastic effort on March 25th by going to www.ConcernWorldwide.org and donating!
Locally we've been busy with a handful of other special stories. On Valentine's Day weekend, TheKnot.com gave 14 brides a special opportunity to say 'I Do' in one of the most beloved buildings in the world, the Empire State Building. We captured all the thrills and frills of it for the Knot TV Live show.
In the meantime, we also had a crew on deck when Eddie Ross and TheNest.com gave a New York couple the makeover they'd been wanting for a room in their home.
And we whipped up a pitch tape for MTV360 and spruced up an internal marketing reel for mtvU Marketing. Because as you know, it takes a story to promote a story.
|
|
|
|
|
|
THIS MONTH IN MOPED HISTORY
March 2009
Last March, we worked with MTV2 and VBS.TV to help tell the story of Garbage Island, a spot in the Pacific Ocean where tons of plastic has collected into a frightening soup of bits and chunks of refuse that cannot biodegrade; the story of the bona fide Jamaican music scene; and the story of some uniquely large waves on the East Coast, just off of Montauk. This unique collection of stories was curated and compiled into broadcast and online formats for the VBS Show to reach an extended audience via the MTV brand.
|
As you may know, Moped Productions celebrated its 3-year Anniversary on February 23rd with a great gathering of the freelancers and staff members who have filled every step of the way with their talent, passion and dedication. If you missed our celebratory 3 rounds of Tuesday Trivia and want to learn a little more about us and our work, visit our blog for the stories.
We also want to warmly welcome Thaler Pekar of Thaler Pekar & Partners to the Moped Mix, who as you might have noticed in our feature this month, is providing great Sidetrack content that relates to story, communication and engaging your audience.
If you are interested in sharing content with us that you think our audience would enjoy, email us at spokesmember@mopedproductions.tv!
|
Moped Productions, LLC is a Certified Woman and Minority-Owned Business
|
|
Moped Productions - Mobilize Your Mission
phone:
718-395-1406
|
|
|
|
|
|
