|
|
|
|
|
Become a Moped
Spokes Member
Submit your ideas, inspirations and insights to us - tell us what you could bring to next month's newsletter.
|
Join Our Mailing List
 |
|
Moped's Mileage Report
February 9, 2010
Volume VII
How are you evolving the way your business communicates? Are you communicating the same way you did in 2004? That's not long ago, but it's pre-YouTube. A lot has changed since then.
So what adjustments have you made in the last year, or the last quarter? Put some thought into how you are interacting with your audience, and how you've allowed them to interact back. Have you asked them how they want to be communicated with, or more importantly, how often they want to be communicated with?
If you don't evolve with your audience, you risk becoming extinct as any species would become if it didn't modify its survival tactics alongside its environment's changes. Today, engagement and interactive communication builds transparency and loyalty, thus sustaining a client base through good and bad times. Extinction is unfortunately what has happened to countless companies that didn't survive 2009, often because they slinked back their marketing efforts.
You probably wouldn't give your money to a 'friend' you haven't heard from in years. Why would a client?
- Mo Isern
|
 Evolving With Your Audience
With continuous change and technological progress in online and other electronic communications, your audience's expectations for how they receive information are constantly evolving, and it's crucial that you keep up. Yes, there are challenges here, but they go hand-in-hand with opportunities - as your message evolves, so does your audience.
As we've recently seen with the tremendous fundraising for Haiti relief efforts, the Mobile Giving Foundation demonstrates one evolution, facilitating mini-donations via text messaging. Innovative concepts of this sort aren't just the wave of the future; they're very much of the here and now.
Consider the supposedly super-traditional sector of higher education. As detailed in a recent report in The Chronicle of Philanthropy ("Colleges Raise a Median of $60,000 Through Online Gifts, Study Finds"), online gifts are playing a growing role in the fundraising efforts of colleges and universities.
While the percentage of total fundraising represented by online giving is still modest, there's no question that its importance will only increase. What does that mean for digital communication methods being employed by colleges and universities? As in every field that relies on charitable contributions, an up-to-date, interactive online presence is vital for schools looking for ways to connect with stakeholders from alumni to potential donors. And the expectation that organizations' online presence will feature dynamic video content continues to grow in parallel. With each new generation, the emphasis on electronic communications accelerates - staying ahead of the curve in your use of new media is key to the impact of your message.
To read the white paper from the Council for Advancement and Support of Education, click here.
|
Facebook Groups versus Fan Pages
By Ingrid Alvarez
Do you have or want a Facebook presence that you want to take up a notch? Last week in my Tech Talk article I explored Facebook's rapidly growing population, and why utilizing their Group and Fan Page profiles for businesses is a great asset to increase the profitability of your relationship marketing plan.
Here at Moped, we've decided to transition from our Group to a brand new Fan Page, so can cross-promote our Facebook Page into our existing media channels. Help us make the conversion of over 600 members in our Group by joining our Fan base on Moped's Official Facebook Fan Page. We need at least 100 Fans to secure our unique URL!
Not sure what the difference between a Facebook Group or a Facebook Fan Page? Since Facebook launched Fan Pages in late 2008, their developers have been working to make the entire Facebook platform look and act quite uniform across the board, to the point where Pages and Groups appear and function very similarly to personal profiles. Both Groups and Pages must be created from a personal profile and both allow you to set Fans or Members as Admins.
Overall, Groups are more of a transparent online meeting arena and a Fan Page is more of a portal or
"face" of your business. Groups allow you to appoint Officers and is
great for generating discussion based content sharing, while Fan pages do not show the creator of the Page, and has more of the "follow us" mentality.
If you don't have an interactive website or blog, creating a Group might be great option. However, if you're interested in marketing your Facebook presence with an interactive widget on your website or blog, you must go the Fan Page route. And currently, users cannot transfer content from Groups to Fan Pages or vice-versa, so choose carefully.
Are you totally new to Facebook beyond the personal profile? Ponder the following questions:
- What type of business do you own?
- Who will be operating this account?
- How often will you have new content available?
- Where is your content coming from?
- Do you want to host open discussions?
- What population are you targeting?
If you answered these questions, you're probably ready for a Fan Page. If you're keeping them for homework, or wondering how to get your whole team involved, you might use a Group to starting building now.
To get started with your Fan Page or Group, click the links below!
| |
|
|
It's been a busy start to the year, starting off with a deliciously tasty edit for the Meatpacking District's Bistrot Bagatelle Restaurant as they prepared to meet with a new London audience. KB Network News, the high-end media networking and public relations company, wanted a high-energy highlight reel to represent the NY and Turks and Caicos scene they've worked hard to establish alongside Bistrot Bagatelle.
We've also been working with Original Media on fleshing out the story behind Barton Brook's Guerilla Aid, a registered 501c3 that works to create self-sustaining grassroots projects for the common good of each community they serve.
Busy schedules mean having to think things through. We teamed up with Global Philanthropy Group to plan ahead and bank quality content while time allowed. Together with Tory Burch of the Tory Burch Foundation, our team captured HD footage and interviews that will be archived for future press use, made easily available on DVD storage.
And CafeMom is featuring members talking about managing kids' activities, teaching them the value of money, and teaching them manners, in several short videos we produced, sponsored by Target.
|
|
THIS MONTH IN MOPED HISTORY
February 2009
Many of you may remember the survey we sent out early last year asking about your motivations for charitable contributions. The foundation we were working with is one that has found its audience to be aging, with nearly no young people stepping into their shoes. How do you recruit a new audience of donors, volunteers and advocates when your message is tailored to an entirely different type of group? By listening to your new audience.
Our research and analysis helped narrow in on some key findings that tapped into what would drive messaging successfully towards a new, diverse group of listeners. Remember, finding the intersection between the things you want to convey, and the things your audience wants to know, is a great starting point.
If you'd like to receive a summary of our findings, email us at info@mopedproductions.tv. Are you looking for the right way to tell your story across your digital platforms? We're here to help!
|
We've been fortunate to have a lot of press coverage lately as a business that survived the 2009 economic strain with a little help from our friends at ACCION.
If you missed it the first time, check out our CBS News appearance online, and see the behind the scenes pictures on our Fan Page.
And also see our recent appearance in the New York Daily News!
We are also celebrating Moped's 3-year anniversary on February 23rd. Can you believe it? Don't forget to send us some birthday wishes on our Facebook Group!
In the meantime, as part of our anniversary celebration, check out our Tuesday Trivia this month on our blog. How well do you know Moped?
|
Moped Productions, LLC is a Certified Woman and Minority-Owned Business
|
|
Moped Productions - Mobilize Your Mission
phone:
718-395-1406
|
|
|
|
|
|
