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Moped's Mileage Report
January 12, 2010
Volume VI
Welcome to a new decade! We're excited to shepherd in the New Year with our calendar chalk full of activity. If there's one thing we learned from the Business Battle of 2009, it's that storytelling makes all the difference. How you tell it, when you tell it, and why you tell it. Giving your audience a chance to hear from you gives you a chance to be asked questions, and that's how conversations begin.
One of our most recent new subscribers, Thaler Pekar of Thaler Pekar & Partners, authored an editorial about storytelling, which you can download through their website or here. How do you connect with listeners, whether they are your staff members, board members, consumers or constituents? Is your connection one-way, or do you elicit responses? What do you do with them?
We launched our blog and newsletter last fall as a way to begin to tell our story, one chapter of which spanned the gamut of frustration and triumph. It spanned the reality of what many of us felt last year (yay, we can say last year). Another chapter features all the new faces of Moped - the talented people who have kept the pedal to the metal even on the uphill climbs. The reward of our persistence is another chapter - Our continuing story is that we tell your story, and really well. That's why we celebrated 16 new clients in 2009, during our toughest year to date.
We are honored to collaborate with you all and look forward to the great stories of 2010.
Fortunately for us, ours is one story with no production deadline, so we're enjoying the ride.
How are you telling yours?
- Mo Isern
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 Video Storytelling Gives New Life
to Annual Report
The use of multimedia and video in storytelling is a great way to bring new life and energy to traditional communications. The Salvation Army offers a great example. Not only have they brought their annual report online in a multimedia format, but they've centered the report around well-produced video - the perfect vehicle for relating the fascinating stories that form the compelling core of its content.
Check out this high-quality digital report, and read more about the motivations behind it on their website.
One of the most important effects of video storytelling in this example is that the life of the annual report is greatly extended. Instead of a dry data flow tied by definition to a specific year, the report's impact is now defined by narratives of lasting interest.
Video storytelling has also broken down this annual report into elements that are easy to engage with, appealing to a younger audience of internet users, and easy to share. The content is formatted with online navigation, so users can readily locate the sections of particular interest to them. Financial and other statistics are presented with dynamic, interactive charts. The cumulative effect is deeply transformative. This isn't the same old same old, but something fresh and new.
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While you were enjoying your New Year's eve celebrations with family and friends, we were ringing in 2010 with a love story. Our team collaborated with Citicam to shoot a New Year's Eve high-end wedding and reception in Clifton and Riverdale, New Jersey for a pilot The Knot TV is producing.
Also, back in November, CBS News  Correspondent Kelly Wallace came to Moped to feature us in a story about small businesses surviving the economic strains of '09. In December, Moped turned the cameras around on her - this time for a development tape, where Kelly is revealing some exciting show content we hope to bring to the masses! It's smart, sassy and not-to-be missed.
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THIS MONTH IN MOPED HISTORY
January 2009
Despite the cold, things were heating up in Miami, Florida with a behind-the-scenes cover shoot for The Knot TV, where photographer Greg Hinsdale snapped away at the bride and groom for Fashion Report: 6 Dresses with Modern Twists.
We were also in wrapping up an edit of a home tour we shot in Virginia for The Nest TV, featuring Sherry and John who managed to remodel their home bit by bit to make it fresh and modern, without breaking the bank. Check it out!
Both The Knot and The Nest develop online video programming as another way to support the articles published in their magazines, driving interest in both the content and the featured products and ideas.
How do you tell your stories? Share with us at spokesmember@mopedproductions.tv!
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Moped Productions, LLC is a Certified Woman and Minority-Owned Business
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Moped Productions - Mobilize Your Mission
phone:
718-395-1406
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