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Moped's Mileage Report
November 10, 2009
Volume IV
Business seems to have gone from zero to sixty - or more like 600 - for us this past month. There's something in the air for what seems like several industries - the productivity creature is stirring, it's picking up the pace!
We've had so much foot traffic, we literally had mud tracks on our edit room floor recently!
Here's hoping the same (minus the mud) to all our friends - that you're busy, blissful, and importantly, seeing the benefits of it.
- Mo Isern
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Interview Time - Getting Camera Ready
By Lisa Smith
If there's one thing we do a lot of come shoot-time, it's give the camera a personality that's a little less scary to people. So if you're creating any holiday or event videos and want to feel like a pro, here are a few tips:
Dress your best. The camera responds better to solid, bold colors than it does to neutrals, all white, pastels or busy patterns. To reduce glare from lights or audio interference, keep jewelry simple and non-noise making (no bangles!). Make sure you have face powder or blotting papers to reduce shine.
Keep it simple. Don't over-prep; unless you're a very practiced speechmaker, memorizing a script tends to yield a stilted result. Do be familiar with your key points. We'll work with you to make sure any essential quotes get delivered in the natural flow of the conversation.
Water is key. Make sure you're hydrated before the beginning of the shoot and keep some bottled water close at hand for between takes. Cottonmouth is no fun.
Comfortable comportment. Try to sit up straight and lean just slightly toward the interviewer so you come off as engaged. Avoid reclining. Both feet down, either crossed at the ankles or set on the floor. Hands visible in front of you, but not over-animated; avoid any tendencies to touch your face or hair mid-sentence.
Be personable, direct. Ignore the fact that it's a camera - look directly at the interviewer, making real eye contact. Or if you are looking at the camera, imagine it's your colleague or friend.
Think about your audience. Respond to questions with focused answers rather than full-length stories. But make sure to provide framework in your answer so that your audience gets what you're talking about.
Finally, enjoy yourself. Be yourself-there's no need to act extra-formal-and remember, there's no rush. When you're confident and at ease, your personality and your message will come across with maximum effectiveness. Good luck!
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October was so busy, it was scary.
For Halloween, Mo co-edited MTV's inaugural Ulalume Halloween Festival performances with Kid Cudi and Dead by Sunrise, as well as the hour-long MTV special, alongside editor Matthew Krol, producer Candida Boyette-Clemons, director/producer Alan Clary, and executive producers Paul Ricci and Eric Conte. Paramore's headlining performance was to die for!
 Welcoming them to the Moped Mix, we also just wrapped up our first shoot and edit with CafeMom.com - Our Halloween treat for the kids involved markers and Plexiglas - fun!
In other celebrations, we got BET.com's Hip Hop Honors segments edited and online. Check Frankie out at www.bet.com!
We wrapped up our mysterious 21-minute pilot, which looks gorgeous. Thank you, Artem Agafonov for your pristine shooting skills. More to come on this, we hope.
And last but not least, we've got our blog redesign up and running!
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THIS MONTH IN MOPED HISTORY
November 2008
ATHENA International was introduced to us through Lennie Rose, mastermind behind the Big Ooga, and we flew to Chicago to meet the finalists for the 2008 ATHENA Award and produce the event video component. The 12 nominees were dynamic, entrepreneurial-minded women who offered a great amount of business savvy. But the camera gives butterflies to all! We offered in return the ability to prep them for their interviews, and made the camera lens feel like their colleague. Watch them shine in the spotlight!
We also produced a series of podcasts featuring Paramore, the Goo Goo Dolls, Rob Thomas, Suzzanne Vega and others, working alongside Vinnie Potestivo - all in an effort to fundraise for the artists' charities of choice by auctioning off photos they had taken from the road, on the Nikon D60 camera. Great example of leveraging celebrity clout and product power to increase awareness about a cause. Check a few of them out!
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From the inside, we're welcoming Moped's newest team member, Steven Lowe, as the  Office Coordinator. We never realized just how much we needed one, and now we don't know how we ever lived without him!
And we couldn't have been happier with the heartfelt reception we recently got from the Urban Assembly School for Law and Justice, when they presented us with a cake and framed thank-you gift, as well as some great feedback on how the new video we produced is giving their message more recruiting, fundraising and outreach power! |
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Moped Productions - Mobilize Your Mission
phone:
718-395-1406
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