What Makes a City Unique?
From an email sent by Carol Coletta, CEO of CEOs for Cities
Seattle says it's the
brainiest and "geekiest" city there is, Portland is the home of DIY, and
New York is widely known as The Big Apple. How can a city define itself
and create a unique brand image that will attract visitors and
investment?
The City of Columbus is
trying to answer that question with the Columbus Image Project,
co-chaired by The Columbus Foundation's
Doug Kridler, also a CEOs for Cities partner.
A group of leaders from
the business, culture and arts community gathered for an event this week
to define the city's image. Earlier phases of the project included
input from 2,000 residents. The work will be incorporated into the
Columbus 2020 project being spearheaded by another CEOs for Cities
partner, The Columbus Partnership.
Carol Coletta commented
in The Columbus
Dispatch on Columbus' branding challenge by saying, "Branding a
city is the hardest job in the world to get right. Cities are a living,
breathing organism. It's not like a bar of soap you can imbue with
whatever qualities you like. Cities talk back."
What is your city saying?
It's something to think about.
Greek Fest - July 24-25th - Sts. Constantine and Helen Greek Orthodox Church - 
