February 2009
Valentine header
In This Issue
Wearables
Ad Specialties
Printing
Maketing "U"
Spotlight Marketing
Business Card
World Wide Web
Graphics
Monthly Contest
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ˇ Design/Layout
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ˇ Direct Mail
ˇ Media Buying
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PEREGRINE ASSOCIATES

(215) 343-2499
(215) 343-4895 FAX

info@peregrineassociates.com

Showroom:
968 Easton Road
Warrington PA 18976

Mailing:
PO Box 721
Warrington PA 18976

www.PeregrineAssociates.com
From the nest

Greetings!


Happy Valentine's Day!
cupid
Did you know over 1 billion valentines are purchased every year with 85% of them by women? Did you know Valentine's Day is just around the corner - Guys, that's February 14th!!! If you're waiting until the last minute, check out our Spotlight Marketing - Gordon Florist. They're local and will have what you need!

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With the tougher economic times, when others are cutting their marketing budgets, we offer insight to inexpensive ways to increase sales in our Marketing University article.

If you're looking to update or create a new website and you want to add an inexpensive ecommerce solution, check out World Wide Web. This site shows off simple online sales opportunities.

As always, don't forget to look over what's new and fresh in our Wearables and Ad Specialties sections.

Finally, I've been told, that Valentine's candy is not fattening and is actually good for you. Not exactly sure where I heard that, but if it was on the web, it must be true! So eat up and enjoy!

Be safe!
wearablesWearables
Velocity Repel & Release Twill Shirt

Women's Velocity Repel & Release Twill Shirt - Style 1201
ladies wear
Men's Velocity Repel & Release Twill Shirt - Style 1200
mens wear
 Pricing for the above with 5000 embroidery stitches:

7 @ $38.35    12 @ $29.10    24 @ $27.81    36 @ $25.27
asiAd Specialties
SlinkyŽ Adhesive Note Pads

Works like a sticky note, fun like a Slinky!
slinky
Slinky Adhesive Note Pads feature alternating glue and reminds everyone of their favorite childhood toy. Each note has repositionable adhesive at the top. Slinky Notes are printed in four-color process on the front. Red, Blue, Yellow, Black and White are available for a backside imprint of each sheet.

  • 500 minimum
  • Must be ordered in increments of 500
  • Product Size: 2.875 x 2.875
  • Made in the United States
  • Paper is 50 lb. offset.

Pricing: 500 @ 1.69     1000 @ 1.49     2500 @ 1.37         
Printing
Toner and Ink Jet Cartridges

As a printer, Peregrine Associates has access to a supplier of ink jet and laser toner cartridges. These are not OEM's (original equipment manufacturer), but we've been using these "off brand" supplies in our own office and have yet to be disappointed.
If you have some cartridges that need to be replaced soon, or just want to get some pricing, please let Barbara know the style of printer and what cartridges you are interested in.

Just an idea of some of the savings you can experience:

Epson Stylus Color 880 Black Toner                     Staples  $55.99 for 2         Peregrine   $19.00 for 2
Sharp SH-7900                                                  Staples  $29.99                Peregrine    $15.40
Canon S/200 or 300 Color Toner                          Staples  $20.59                Peregrine    $2.70

There is an additional shipping/handling charge from Peregrine of approximately $7.00 per order.
 
 Learning to Fly

Unconditional Love

Wanted Stuffed AnimalIf you have ever had the opportunity to stop by our office in Warrington, it would not be unusual to be greeted by a four-footed friend. Either one of our own two dogs, or a recovering stray from our next door VETS that we are helping "socialize" and get ready for a new home.

Being a pet owner, you know what it is like to feel unconditional love. Having a furry friend waiting to greet you at the door with wild enthusiasm whether you've been gone 2 minutes or 2 hours really can turn your day around.

With Valentine's day right around the corner, I'd like to introduce you to a special program being hosted by the Bucks County VETS called Puppy Love (also for cats and adult dogs)





Click here for PDF
WANTED - STUFFED ANIMALS

Used (or new) stuffed animals for "cuddle-pals" to be given to hospitalized real animals.
Donations will be divided between sick/injured pets at:
 
Bucks County VETS, Bucks County SPCA and MontCo SPCA.

(They will be made "pet safe" prior to being distributed).

Donations accepted through Valentine's Day weekend - until February 16, 2009.
Donations can be dropped off anytime at the Bucks County Vets (978 Easton Road)
or at Peregrine Associates.

Thank you for supporting this endeavor.  The tails are wagging in anticipation.
marketingMarketing University Peregrine University
Calling on Cold Contacts

No, this isn't Cold Case Files, but it sure should be!

When's the last time you called on an old contact you haven't heard from in a while? Research shows the chance to sell to an existing client is 50%, to a lost client 33% and to a new client 12.5%!

For existing clients:
  1. Are they aware of all the services and products you provide? Maybe they've only dealt with one area of your business and you have assumed they are familiar with everything else you do. Never ass-u-me!
  2. Can you cross-sell and/or up-sell other services and products that they need?
  3. Have you looked into new offerings that your current clients are going elsewhere for?

helmetHow about clients you haven't heard from in a few years?
  1. Do you know why you haven't had an order from them for a while? It's okay to ask!
  2. Are you making the assumption there was a problem and you didn't handle it correctly? Maybe a personal visit is all it takes to open the doors once again. But, don't show up empty handed!
  3. Maybe someone new came to the company and didn't have your contact information. How about sending a care package...like a little hard hat with feet and the message: "Now that I've got my feet in the door..."
How much does all this cost - how about a phone call? Remember, you've already established a relationship of trust, so it should be easy to get through. A quick call to catch them up on new offerings is all it takes!

Final thought...

Partnerships. Building partnerships with others in your industry can dramatically increase sales by giving both the opportunity to offer a greater range of services and products you couldn't provide before. In fact, we here at Peregrine have done this in just the past few months and have already increased sales!
gordon frontspotlightspotlight
Gordon Florist - 215.716.3332
Route 202 & County Line Road ˇ Chalfont
Your local florist, John Gordon has over 25 years experience in the business with daily deliveries of flowers, fruits and other essentials to make sure they have fresh product that can be made to order! And, since they are local, you can pick up or have it delivered - same day if needed!

gordon backThat's what sets Gordon Florist apart from website based options. So that's what we targeted in on when we developed their direct mail campaign, starting with Valentines. The front of the post card has to catch your eye and we accomplished this with photography of a custom arrangement. In fact, all the pictures were taken on location with each flower set made just prior to the photo shoot.

These post cards are 6x9 with postage as standard bulk. So the costs for mailing are kept low. The targeted mailing list had two criteria for the demographics: Business-yearly income of $500,000 to a million; Residential-single family homes with an average yearly income of $100,000 and above. This kept the list in their immediate geographic area to 5,000.

Direct mail campaigns need to be done at least three times, so they will be following up with post cards for Spring/Easter and Administrative Assistant Day. We'll keep you posted!
Business Cards
Cheryl Goedeke - ReMax 440

remax-frontOur full-color business cards can be printed front and baremax-backck at no additional charge. This month's is a repeat except we're adding a simple tag line for the back of the card: "I'm never too busy for any of your referrals!"

The front is being printed glossy while the back will have a matte finish, allowing Cheryl to write any special notes using a regular pen.

Looking to move? Call Cheryl on her cell: 267-664-2288!
www World Wide Webecsi website
ECSI-Merchandise.com

Looking for a basic ecommerce website? ECSI Merchandise is a collaboration of the Emergency Care and Safety Institute, CPR Heart Starters and Peregrine Associates. It supplies training centers and instructors of First Aid and CPR with custom decorated products like T-shirts, sport shirts, business cards and more. All from the website.

There are lots of links and photos (thumbnails and large) to help the visitor see exactly what they are purchasing. And all orders go through PayPal.
Graphics/Design/Layout
5th Street Coffee House
5th
One of our favorite logo designs involving photography, illustration and some Photoshop magic!

The 5th Street Coffee House was the project of one of our first website programmers - Brian Loebig. An accomplished musician, he was part of the folk music industry. Looking for a venue for professional and struggling artists to play, he created the coffee house in the basement of a church in Philadelphia. Unfortunately, since his move out of state, the music has been silenced...for now.


#1) Using the a coffee house theme, we set up a photoshoot with all the elements you see here. Of course, there were dozens of photographs to choose from. One trick we used: the 'steam' from the coffee cup is actually smoke from a cigarette!


#2) Next was to create a soft mask around the logo to help blend the text into the photo.

Cabaret

#3) Finding the right font was very important. Here we used Cabaret. It's a perfect match!

 



#4) Next, we created a background to the text that would build an outlined foundation. This was used to create the copy's drop shadow.

#5) The final step was to add the text. We picked a color that would match the warm theme of the graphic.
Monthly Contest
Webb Building Group

Brian Webb from the Webb Building Group announced that Chris M. from Jenkintown was the winner of their $250 Visa Gift Card contest! Congratulations to Chris!

If you're looking for a great way to get your company name out there, why not sponsor a future Monthly Contest? Give us a call (215.343.2499) or email us and we'll give you all the details!
Final Thoughts...
Multiple-choice entrance  exam

Q1. Which is the first question where c) is the correct answer
    a) Q3
    b) Q4
    c) Q1
    d) Q2

Q2. Which is the first question where a) is the correct answer
    a) Q4
    b) Q2
    c) Q3
    d) Q1

Q3. Which is the first question where d) is the correct answer
    a) Q1
    b) Q2
    c) Q4
    d) Q3

Q4. Which is the first question where b) is the correct answer
    a) Q2
    b) Q4
    c) Q3
    d) Q1

Answer: next month!
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Answer to the last month's fisherman question:

Actually, each fisherman initially paid out $10 = $30. They then each took back $1 leaving $27. They then told the clerk to keep the remaining $2 for a tip, which in the end, equals $25. When you ask the question, you' add the final $2 to the $27 and get $29, when you should really be subtracting it!