Welcome to our first e-news issue of our popular FLIGHTS OF THE PEREGRINE newsletter! We're very happy to bring this new format to you making it even easier to stay on top of what's going on with our agency and to learn what's new and exciting!

You'll find department articles listed to the left. You can click on one and you'll be instantly taken to that area. You'll also find a list of our web-based departments under the Visit our website header just to the left. Clicking one of these will take you to that section on our website!

You may also be prompted to click graphics or text to be taken to specials or to e-mail us for more information.

Of course, if you are interested in learning more about e-mailing newsletters, post cards, letters and specials, give us a call or e-mail us! We'll be happy to help set you up!!!

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Now...From the nest

There's a saying...

Quality is like buying oats...If you want nice, fresh, clean oats, then you must pay a fair price. However, if you can be satisfied with oats that have already been through the horse ---that comes a little cheaper!

With that said, I have a story to tell. A gentlemen visited our office looking for screen printed t-shirts. When we gave him pricing, he advised that he was able to get them cheaper elsewhere. We asked to compare apples to apples, he felt that all was the same, so we told him it sounded like a great deal! He did ask if we would lower our price. We politely told him we would not be able to do so.

Three weeks later, he was back. The other printer had yet to screen his shirts and his event was that coming weekend. A quick call to the shop - along with some offers about first borns - and we would be able to get the job done. All, without a rush charge!

So, what did he ask? You guessed it. He wanted to know if we'd match the price from the other vendor!

Remember: Price, Quality, Service...pick any two! No, in today's economy, believe it or not, it's not just about price. It is about service and the quality of that service. With voice mails, e-mails and automated tellers, we want the human element! Companies that are offering that are staying ahead of the crowd! That is the secret to today's success!

So the next time someone asks you to lower your price, ask them if they are willing to have less service.

And, if you're wondering about the gentlemen, we didn't do the job. He didn't feel the 50¢/shirt extra we were charging was worth the better service. In fact, the last time I saw him, I think he was looking for a broom!