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Substitute "newspapers" for "industrial farmers" and see if the shoe fits
"Industrial farmers are in the business of selling commodities,... a business where the only viable competitive strategy is to be the least-cost producer. ... [Allan] Nation contrasted this industrial model with its polar opposite, what he calls 'artisanal production', where the competitive strategy is based on selling something special rather than being the least-cost producer of a commodity."
from Omnivore's Dilemma by Michael Pollan describing an article by Allan Nation in Stockman Grass Farmer who was referring to the theories of a Harvard Business School professor, Michael Porter. (How's that for complete attribution?)
While this book is about farming and food production (see a book review about it if it intrigues you), the message above is one for newspapers and also for us at SCS. It's part of our "Keep Being Good" mission.
If newspapers are now selling commodities, they are facing stiff competition from other, cheaper distributors of content and places to advertise.
We at SCS are artisans at what we do - creating special software that can help you and your paper be special too by providing better services to your readers and your advertisers.
Please visit our website, email us or call our President, Richard Cichelli (610 746-7700). And ask for a Keep Being Good button.
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