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Have you seen our survey about which new products/add-ons we should be developing?
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MetaAdBoss™- Using Layout-8000™ history
for product analysis and improved ad placement
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If you have Layout-8000 Version 11 installed, you are only minutes away from trying MetaAdBoss. Here are the steps.
Have you ever been asked to manually create a report that compares paid ad area numbers for each published product over a time range (e.g. all Sundays over the last year)? It's usually hard to do; you find and type in numbers from lots of paper reports and then do some analysis. How about comparing color ad area to black and white ad area? Or .... There are lots of useful possibilities.
We are introducing a new entry in our AdBoss suite that can make this a snap. It's called MetaAdBoss. It accumulates the output from Layout-8000 (the OUTEXT files) in a data warehouse and then supports a wealth of reporting and charting options.
BUT - that's not all. The power of Layout-8000 depends on rich and reliable position requests ("Groups" or "Sections" to gather ads together into particular areas of the paper and "Types" to keep competitors apart.) If you are not getting these requests (either because your front-end system does not pass them to you or because your ad salespeople ask for "Far Forward" for everyone), MetaAdBoss can gather information from you and also from past history to figure out the most likely position request for an advertiser's ad.
Read more about what MetaAdBoss can do for you and then call us to discuss the particulars.
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See how far we've come
from Layout-80™ to Layout-8000™ Version 11
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The first week in February marked the 30th anniversary of the very first installation and production use of Layout-80 in a newspaper. For those who don't know the history, Layout-80 was developed by Richard Cichelli and his team at the ANPA Research Institute in 1980. When ANPA moved to Reston, Virginia, and then subsequently became NAA, Layout-80 was licensed to SCS and a few others to distribute, maintain and enhance. After a bit of work, we decided it was at least a hundred times better than the original, and thus renamed it Layout-8000.
Take a look back to 1982 to see what it looked like then, what its workstations were like, and who the early users were. Check out what an early adopter had to say about the standby ad program that was an add-on product. Look at the current StandbyAdBoss too. |
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Customer Connections
