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Compete with a better classified ad search experience
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If you are going to compete with Google, Yahoo, Craigslist and other online ways of searching classified ads, you need to provide a better experience for your readers/searchers and more responses for your advertisers. And you need to do it with minimal clerical intervention in the advertising department.
Searching classified ads online seems easiest when you can get to the right classification and then change your search strategy to matching desired criteria. (For example, under Autos, search for a particular make and model in a specific price range). This is called "faceted search."
The attributes of the item in an ad (e.g. the price range) can be added manually by either newspaper staff or by advertisers in a self-service mode, but one of the real strengths of the SCS search offering is that our recognizer will add them automatically using a technique called "named entity recognition" or NER.
All we need is a classified extract (like you send to a pagination system) to build a newspaper-owned and -controlled faceted search web site for classified ads.
Here's how it's done and what it looks like.
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