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February, 2009
Under the hood
Don't give away ad revenue!
FotoWare introduces two new modules for Color Factory

FeatureUnder the hoodd Article
Under the hood
Programmers write a lot of code they probably don't need to.

We at SCS were able to replace a major module of our newspaper advertising system with a more functional solution for which the programmer wrote only 1/25 as many lines of code (LOC).  The prior solution consisted of 112,000 LOC in C. The new version required the writing of only 4,200 LOC. How can other programming tasks be made over 25 times more efficient?  Let me tell you the tale of this development effort. ...

Read the rest of this article on our website.
We'll be at mediaXchange
in Booth 1228

Don't give away ad revenue!

WHAT ad revenue?  And how is it being "given away"?

Do you fill up unused space in the paper with house ads?  Have you considered a standby ad program instead?  Sell that space for last-minute, non-guaranteed use at a discount; it's a win-win for the newspaper and the advertiser.
  • StandbyAdBoss™ - manages a queue of standby or remnant ads to sell unused space.  SBAB ties Advertising to Layout supporting last minute ad sales.
Do you charge a premium price for premium, guaranteed ad positions?  If not, why not?  Is it too hard to make sure that you honor every premium position you accept?
  • ReserveAdBoss™ - keeps track of your premium ad position inventory across multiple papers, editions, zones, and publication dates so you can sell premium locations without overbooking.  RAB ties advertisers to Advertising Sales and Layout.
Do you know how much color your press can print?  Do you sell it all, or are your salespeople afraid to push color for fear of not being able to deliver?
  • ColorAdBoss™ - helps your Advertising department sell as much color as you can print.  CAB ties Advertising to Layout and the Press Room for advanced notification of color availability.
Contact Phil Curtolo at (800)568-8006 or send him email.
FotoWare introduces two new modules for Color Factory

  • Save time and increase your production efficiency with SmartColor™, the new and automatic repro module from FotoWare. SmartColor™ offers
    · Contrast enhancement
    · Color enhancement 
    · Shadow and highlights enhancement
    · Natural colour enhancement
SmartColor™ is available as an optional module in Color Factory Professional and Color Factory Enterprise.
  • SmartClean™ is an automated noise reduction feature that improves the quality of your digital picture at a mouse click!
    · It filters out both high and low frequency noise at the same time.
    · It allows you to archive better color saturation and contrast.
    · It handles differences between shadow, high light and mid regions in an image.

    SmartClean™ is available as an optional module in Color Factory Professional and Color Factory Enterprise
Contact Lee Solt at (800)568-8006 or send him email.
SCS offers enterprise-wide and modular publishing solutions for advertising order entry and billing, edition design and ad dummying, press configuration, classified pagination, ad production workflow, digital asset management, editorial workflow and archiving.  Visit us at our website.  Send me email with suggestions for stories or anything else you'd like to say. Call our salespeople at (800)568-8006.

We're moving forward, and you should come with us!
 
Keep Being Good.
 
Sincerely,
 
Martha Cichelli
Software Consulting Services