December, 2008
Under the hood
You cannot cost-cut your way to profitability

Coming in January
New features in FotoWare

A new release of the Scoop editorial system
FeatureUnder the hoodd Article
Under the hood
If your sales of online advertising are down a bit (and whose aren't), then you are likely to hear a web guru tell you your web site needs a makeover.  Learn the underlying technology of Web 2.0, its jargon and what it buys you.

If you have questions, call Richard Cichelli at (610)746-7700 or send him email.
There ARE young readers!
Baby on potty reading ESPN
 
Jaden Best, son of Chris (of our AdMAX staff), is deep into an article in his favorite print publication. 

The picture was taken by his mother, Heather, and uploaded to the ESPN website by his proud father.
"Every CEO knows you cannot cost-cut your way to profitability over the long term."
John Baldoni
How Great Leaders Get Great Results.
Print advertising revenue is the mainstay of newspapers.  Yields are often 10 to one over those from online advertising. A few percent improvement in print can add as much to the bottom line as 10 to 20% more in online sales. New software from SCS can help.

Leaner staffs need to accomplish more by working smarter. Both quality and efficiency can be increased by improving interdepartmental work and data flow.  Our modules help you know what you need to know when you need to know it to sell more.
  • PaperCheckAdBoss™  - helps automate the laborious task of verifying that you printed the ads your customers ordered. PCAB ties Accounting to News pagination, Layout and Advertising.
  • StandbyAdBoss™ - manages a queue of standby or remnant ads to sell unused space.  SBAB ties Advertising to Layout supporting last minute ad sales.
  • ReserveAdBoss™ - keeps track of your premium ad position inventory across multiple papers, editions, zones, and publication dates so you can sell premium locations without overbooking.  RAB ties advertisers to Advertising Sales and Layout.
  • ColorAdBoss™ - helps your Advertising department sell as much color as you can print.  CAB ties Advertising to Layout and the Press Room for advanced notification of color availability.
Contact Phil Curtolo at (800)568-8006 or send him email.
SCS offers enterprise-wide and modular publishing solutions for advertising order entry and billing, edition design and ad dummying, press configuration, classified pagination, ad production workflow, digital asset management, editorial workflow and archiving.  Visit us at our website.  Send me email with suggestions for stories or anything else you'd like to say. Call our salespeople at (800)568-8006.

And please have a peaceful, productive rest of 2008 with hopes for a brighter new year for our industry.
 
Sincerely,
 
Martha Cichelli
Software Consulting Services