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Featured Article
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To support your connections to the community, SCS offers Community Advertising Services with modules for self-service classified ad entry, online ad inquiry, premium position ad reservations, etc.
Advertisers and other users of CAS solutions can easily do business with the newspaper without ever needing to be conscious of the different departments within the newspaper.
Community Classified Services (CAS/CCS) encompasses the entire classified order entry process. Anyone can order and design their own classified ads online.
Community Display ad Services (CAS/CDS) provides easy web-based ad production status checking, online ad proofing, online ad submission and ad catalogs.
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Welcome to the second issue of our FreshCopy eNewsletter. We'll try to be SO interesting that you will want to continue receiving the newsletter. If not, however, remember that you can instantly unsubscribe using the link at the bottom of the page.
If you find this in your spam folder, please add us to your address book.
If you don't see this formatted well, try reading it with a browser.
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Let's all stay optimistic about our industry.
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SCS has been making software for newspapers for more than 30 years. We're not giving up now - and we assume you aren't either.
SCS solves really tough technical and workflow problems for newspapers (e.g. interactively computing press impositions while the paper is being dummied or even earlier when there is still time to sell more color - ColorAdBoss) and we do it in innovative ways that keep costs down.
What we can't do FOR you, however, is find the business model that will keep newspapers flourishing. We trust that this model will emerge because some good minds are experimenting and trying things. As we all work through this together, what's important is to not be paralyzed into inaction and to not give up our ideals.
Below are some articles I found by googling for newspaper success stories. They all suggest that the answer lies in emphasizing the core values of community, trust, and journalistic integrity.
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| | Readers first, advertisers second, ... , stockholders last
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Walter
Hussman, Owner/Publisher of the Arkansas Democrat-Gazette and new owner
of the Jefferson City, Missouri News Tribune, explains how his paper is
succeeding.
"A
newspaper has a number of constituencies. Among these are readers,
advertisers, employees, creditors, and stockholders. If a newspaper
and its publisher always keep those constituencies in that order:
readers first, advertisers second, employees third, creditors fourth,
and shareholders last, then the newspaper will do well journalistically
and financially, and the interests of all constitutencies will be well
served."
Read the full article.
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Cash flows continue
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Clayton M. Christensen and Andrew B. Davis say, "Despite declining circulation, the core newspaper product continues to produce cash flows that many other industries eye with envy."
Read "The next act for newspaper companies".
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| | If a newspaper fulfills a real need ...
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Here's an article from the past that reminds us what newspapers do, or should, stand for. If they stay true to that mission and remain the most trusted source for news they should survive and prosper.
Read "Why Newspapers Succeed" from The New York Times of 1919.
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SCS offers enterprise-wide and modular publishing solutions for advertising order entry and billing, edition design and ad dummying, press configuration, classified pagination, ad production workflow and digital asset management, editorial workflow and archiving. Visit us at our website. Send me email with suggestions for stories or anything else you'd like to say.
Sincerely,
Martha Cichelli
Software Consulting Services |
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