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September 2010
IN THIS ISSUE
Poker Night is Back!
How to Grow Your Wine Club Part 2
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DID YOU KNOW??

SAFE HAVEN

 Has a new associate, John Hawkins!

John is our fulfillment coordinator and is here to assist you in anyway with your storage and shipping needs. John looks forward to meeting you personally.


What is Safe Haven?
C&D
Daniel and Corrine Appelbaum opened Safe Haven Wine Services in June of 2008. SHWS offers extensive fulfillment services to wineries, including wine club and daily fulfillment of direct to consumer orders to 43 states. Through our ShipSmart Passport program we can help wineries maintain and grow their wine clubs.
 
Our wine vaults are ideal for storing library wines that would otherwise take up valuable winery space Our unique and richly appointed tasting lounge can be used as a venue for private wine tastings and wine club pick up parties.
 
 
We also offer consumer shipping, delivery and other concierge services that enable you to enjoy your wine to its fullest-on your own terms, at the right time.
 
For just a fraction of your original wine investment, you can save space and gain peace of mind by safeguarding your precious vintages with Safe Haven Wine Services.

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Dear Friends, 
 Meet Stella Louise!!
 

 As many of you know, we welcomed our first grandchild in July. It really was an amazing event and of course we are head over heels in love with her!
 
While we may have been busy with Stella, we've also taken the opportunity during the slower shipping months to continue to invest in technology, including adding an inventory system for our winery clients. All of this in preparation for the upcoming Harvest and busy wine club season. If you haven't yet utilized our SafeLink system and would like to see how this application can save you time, contact Daniel for your own personal demonstration.
 
May you all have a bountiful Harvest!
 
 
Cheers!
 
Daniel and Corrine


                                        


Poker Night is Back!

 Wednesday, September 15th

$25.00 buy-in includes a light meal, chips and the chance to win some great prizes. 6:30 food is out, game begins at 7:00! Please bring a bottle of wine to share.

RSVP to
daniel@safehavenwineservices.com 

                                        

How to Grow Your Wine Club - Part 2

Treat Club Members like VIPs
 
Typically someone signsup for your wine club because they love your wine. They are the "raving fans" of your winery and they should be treated differently. Whether it's in the tasting room, through emails, or at an event, let your members know they are appreciated. When a club starts to gain momentum it's easy for the members to be treated as a steady flow of cash instead of an individual winery VIP.
 
 You can offer much more than wine o your wine club. This is the point where you've already established a relationship and you're trying to help it flourish into a lifelong consumer. Online members should be prompted to log in which will allow the member price discounts and special information to automatically be updated online.
 
It's almost impossible to tell a club member from a onetime taster in the tasting room but make sure your staff tries to find out. A question like "Have you tried any of our wine before?" or "How did you hear about our winery?" are simple introductory questions which almost every club member will answer with "I'm part of your wineries club." Most of the time they want to be treated special because they paid for the special treatment.(read more)

To receive information on how Safe Haven can help you with your wine club shipments, contact Daniel at 805.238.7233 or email him.
Thanks again for your support and let us know if there are any wine topics you would like to see discussed in our newsletter.
 
Sincerely,
Daniel and Corrine's signature graphic
Daniel & Corrine Appelbaum
Safe Haven Wine Services
The Place to Store, Ship and Share Wine
Free Month!
Remember to refer a friend. When you get a friend to sign up for a locker and they mention your name, you receive a month FREE!!
After all, friends don't let friends ruin good wine by letting them store it in a closet, spare bedroom, garage, garden shed, etc. :-)
 
      It's easy and cost effective to protect your liquid assets at Safe Haven Wine Services.