You can offer much more than wine o your wine club. This is the point where you've already established a relationship and you're trying to help it flourish into a lifelong consumer. Online members should be prompted to log in which will allow the member price discounts and special information to automatically be updated online.

 

It's almost impossible to tell a club member from a onetime taster in the tasting room but make sure your staff tries to find out. A question like "Have you tried any of our wine before?" or "How did you hear about our winery?" are simple introductory questions which almost every club member will answer with "I'm part of your wineries club." Most of the time they want to be treated special because they paid for the special treatment.(read more)

To receive information on how Safe Haven can help you with your wine club shipments, contact Daniel at 805.238.7233 or email him.