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Stuff you're interested in, but too embarrassed to admit. 
July 28, 2010


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Isaish MustafaThe perfect man may not be so perfect

The "Man Your Man Could Smell Like" - stinks at selling Old Spice. At least that's what the sales numbers seem to reflect. The advertising campaign starring Isaiah Mustafa has launched the former football player's show business career, spawned hundreds of knock-off videos on YouTube, has gotten more than 700,000 people on Facebook to give them a thumbs up and another 93,000 to follow them on Twitter, but doesn't seem to be responsible for selling more Old Spice.  Go figure.

The Wieden & Kennedy creative campaign has been a wild success, with a series of ads promoting "the perfect man."  The handsome, buff, naked-from-the-waist-up Mustafa addresses his rapid-fire Barry White dialogue to women: [read on]


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A colossal faux pas
from MAC & Rodarte 
MAC Rodarte ad 
MAC & Rodarte ad picture


The biggest news that almost didn't get covered was the tasteless collaboration between international cosmetics company MAC and the fashion brand Rodarte, who launched a new makeup and nail color line inspired by Juarez, Mexico, a border town known for drugs, corruption and the repeated rape, murder and disappearance of young factory women.  A cosmetics line with products like a sheer-white lipstick called "Ghost Town," a powder named "Softly Drifting" and a couple nail colors called, simply, "Factory" and "Juarez, " offended people who are more familiar with phrases from Juarez like "feminicidios" - female homicides and "las muertas de Juarez" - the dead women of Juarez.  Hundreds of bodies of missing factory women have been found over the last few years  - more than 400 in 2005.

Both companies are tripping over themselves to apologize.  The Mulleavy sisters, who started up the Rodarte clothing line five years ago, say the idea was "developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa."  They say they were struck by the women who looked so tired and sleepy as they walked into the factories, but skeptics think the women in the campaign photo looks dead, not tired. 

MAC is going to donate $100,000 to a non-profit in Juarez to help those in need. So far, no one has heard anything about discontinuing the line, which, in the opinion of at least one consumer, would be the appropriate action.
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Gina Maniscalco,
Chief Vanity Officer
gina@lookingood.com

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