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The perfect man may not be so perfect
The "Man Your Man Could Smell Like
" - stinks at selling Old Spice. At least that's what the sales numbers seem to reflect. The
advertising campaign starring Isaiah Mustafa has launched the former
football player's show business career, spawned hundreds of knock-off
videos on YouTube, has gotten more than 700,000 people on Facebook to
give them a thumbs up and another 93,000 to follow them on Twitter, but
doesn't seem to be responsible for selling more Old Spice. Go figure.
The Wieden & Kennedy
creative campaign has been a wild success, with a series of ads
promoting "the perfect man." The handsome, buff,
naked-from-the-waist-up Mustafa addresses his rapid-fire Barry White
dialogue to women: [read on]
A colossal faux pas
Both companies are tripping over themselves to apologize. The Mulleavy sisters, who started up the Rodarte clothing line five years
ago, say the idea was "developed from inspirations on a road trip that
we took in Texas last year, from El Paso to Marfa." They say they were
struck by the women who looked so tired and sleepy as they walked into
the factories, but skeptics think the women in the campaign photo looks
dead, not tired.
from MAC & Rodarte
MAC Rodarte ad
The biggest news that almost didn't get covered was the tasteless
collaboration between international cosmetics company MAC and the
fashion brand Rodarte, who launched a new makeup and nail color line
inspired by Juarez, Mexico, a border town known for drugs, corruption
and the repeated rape, murder and disappearance of young factory women. A
cosmetics line with products like a sheer-white lipstick called "Ghost
Town," a powder named "Softly Drifting" and a couple nail colors called,
simply, "Factory" and "Juarez, " offended people who are more familiar
with phrases from Juarez like "feminicidios" - female homicides and "las
muertas de Juarez" - the dead women of Juarez. Hundreds of bodies of missing factory women have been found over the last few years - more than 400 in 2005.
MAC is going to donate $100,000 to a non-profit in Juarez to help those in need. So far, no one has heard anything about discontinuing the line, which, in the opinion of at least one consumer, would be the appropriate action.
|This was forwarded to you and you're not sure what to make of it? Don't over-analyze it, just sign up for the newsletter. We're entertaining, and make you look good or your money back.| Gina Maniscalco,Chief Vanity Officergina@lookingood.com
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