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Sharon Leighton Consultancy                            July - August 2012
Library at Ephesus
Library at Ephesus

Greetings!

 

Well, summer is almost over here in the UK and school's start back next week.  So I hope you all had some time out to relax and re-energise yourself for the autumn and year end. I had a great week in Turkey with my son (highlight was Ephesus) plus a week in Scotland improving my qigong (Chinese Yoga) & meditation skills. So great holidays for the body, mind and soul!
 
Do you like the new look newsletter? These are the main stories relevant to Medical Information (MI) & Medical Affairs (MA) folks over the past month or so.  They're a mixture of MI practice, pharma news relevant to MI and tips/ideas for the busy manager.

Did you know the DIA Medical Information & Communications track at the Clinical Forum is on 8-10th October, in the Hague?  It's a must-go event!  More details here.

And later in October I'm running the European Medical Affairs course in central London on 16-17th.  Open to anyone!  Prices from 2011 held as I know budgets are tight. You can find out more or book Day 1 (Basics) here and Day 2 (Beyond the Basics) here

 

 Sharon 
Highlights from this issue
MHRA - New PV legislation featured on YouTube
MHRA website of SPCs & PILs
gsk fined $3billion - comments & editorials
UK Code breaches - Clause 2 for 2 companies
Elsevier's new literature database
Creating a scientific poster? Tips
Call Center - Achievements & targets
Social Media Cheat Sheets
Wowing the boss - presentation tips from Nancy Duarte
MHRA
The New Pharmacovigilance Legislation

MHRA post YouTube content for new EU Pharmacovigilance Legislation, Dr June Raine features

The new Pharmacovigilance Legislation created by MHRAgovuk.

MHRA
MHRA adds PILs & SPCs to website

MHRA start adding PILs & SPCs to their site ....slowly. Go to PIPA LinkedIn group to comment.

As the UK regulator of medicines, it is important that we are a source of information to support safe and effective use, the publication of SPCs and PILs on our website is a natural element of this.

GlaxoSmithKline to Plead Guilty and Pay $3 Billion to Resolve Fraud Allegations and Failure to Report Safety Data

Ouch! GSK fined $3b for off-label promotion Paxil & Wellbutrin and fail to report safety info Avandia.
 
Global health care giant GlaxoSmithKline LLC (GSK) agreed to plead guilty and to pay $3 billion to resolve its criminal and civil liability arising from the company's unlawful promotion of certain prescription drugs, its failure to report certain safety data, and its civil liability for alleged false price reporting practices, the Justice Department announced today. 

The Terrible Things GlaxoSmithKline Did Wrong --And The Thing It's Doing Right

And the considered opinion from Forbes

Glaxo's shares are up on a down day for the Dow and for rivals such as Merck, Pfizer, and Novartis. The stock is up for three reasons.
 
Punytive Damages? World's Biggest Corporate Fines

How do corporate fines relate to their income? Pharma & other industries

Largest corporate fines and settlements ($250m+) of the last seven years.

Gr�nenthal Ltd and Vifor Pharma UK Limited named in advertisements for breaches of the ABPI Code of Practice

Ouch! Gr�nenthal & Vifor get Clause 2 UK ABPI code breaches. Unlicensed promo plus non-compliance
 
Gr�nenthal Ltd and Vifor Pharma UK Limited have each breached Clause 2 of the ABPI Code of Practice and are the subject of advertisements in the medical, pharmaceutical and nursing press. In addition, Gr�nenthal has been publicly reprimanded.

Elsevier Launches a New Product Literature Database Solution for Life Science Professionals
 

Need a system to manage your literature & (c)? Elsevier launches new solution.   

 

Elsevier, a world-leading provider of scientific, technical, and medical information products and services, today announced the launch of a structured Product Literature Database (PLD) solution for professionals in the life sciences.  

 

Read more ...  

The Problem with Medical Publishing

Future for medical publishing? Thoughtful article on peer review, commercial interests & standards.

Research that makes a positive claim, but has methodological flaws. That's what we call a false positive. But what about false negatives? What if the study showed nothing, and could not have done because it was a poorly designed study?

The Art of the Scientific Poster

Designing more effective scientific posters - made easier!

A guide to designing conference posters.

How to make it to the Pharma Call Center Hall of Fame

5 achievements for the successful pharma callcenter. Great post from CenterFirst. How do you compare?

OK, no, there isn't really a pharma call center hall of fame. But you can't turn on a TV, radio, or computer today without someone asking if this person or that person should or should not be in some type of hall of fame.
The Doctor's Digital Path to Treatment 

Great stats on US doctors use of digital resources for search & patient care (free pdf)

Google partnered with Manhattan Research and fielded over 500 practicing physicians to understand their digital adoption across devices and media channels.

12 Essential Social Media Cheat Sheets

Need a cheat sheet on Facebook, Twitter, Google+? Here's one prepared earlier ;) 
 
Cheat sheets are basically infographics that can give a user a simple rundown of various features and how to use them. Here's a roundup of great cheat sheets for the most popular social networking sites.
 
What a Tangled Web We Weave 

Need to unplug a device & can't identify which lead goes with which gadget? Quick fix-it tip by GetItDoneGuy. 
 
Shakespeare was a visionary, far ahead of his time. He said we weaved a tangled web, and he'd never even tried to connect my printer, two desktop computers, router, cable modem, uninterruptable power supply, and external hard drive.

9 Beliefs of Remarkably Successful People

9 beliefs of successful people - not the usual mantras but good ole common sense & life lessons. Ticked all the boxes for me!
 
The most successful people in business approach their work differently than most. See how they think--and why it works.

5 Ways to WOW an Exec

5 rules for successfully presenting to senior execs. Download from the superbly inspiring Nancy Duarte.

Senior executives are a tough segment to reach. They usually have very little time in their schedules to give you. Though that's true of many audiences, what sets this crowd apart is the need to make huge decisions based on accurate information delivered quickly.

Stephen Covey

Farewell Stephen Covey famous for his 7 habits series. He spoke common sense & gave us tools you can act on.

Stephen Richards Covey (October 24, 1932 - July 16, 2012) was an American educator, author, businessman and motivational speaker.  

 

Did you know I have a Facebook page?

 

It's the easiest way for me to update people to great links, interesting articles or blogs, compelling news and the occasional fun stuff.   

Take a look!

Or check out LinkedIn and Twitter (@SharonLeighton).... 


View my profile on LinkedInFind me on Facebook

SharonWho am I?

After leaving corporate life 5 years ago, I set up my own Medical Affairs consultancy and training business, believing that there wasn't much demand for either service.  Luckily, I proved myself wrong and now have a long client list from many large and small pharmaceutical companies.  I'm passionate about my business, Medical Information, social media, information to patients and all things geek.

I help busy managers succeed in their goals by
  • managing projects  
  • training their staff on MI practice and leadership
  • mentoring managers new to Medical Information or Medical Affairs
  • helping them restructure their business 

And now we build tools to monitor your customer's perceptions of your service.  You name it, I can probably do it.

 

Contact Information
phone   +44 7545 972727 (plus FaceTime and iMessage) 

email    sharon@sharonleighton.co.uk

Blog  www.sharonleighton.co.uk/news 

Twitter   SharonLeighton