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One Voice for Medical.
Copenhagen 27th March 2012
SDL Round Table Discussion |
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Greetings!
One Voice for Medical is a common aim for many pharma companies. But what does this mean in practice? Can we really have one voice, if our product label varies? How do we keep everyone in synch?
Many companies are now realising that vision. But it throws up new headaches to frustrate and challenge us. It involves systems, people, processes, cross-cultural sensitivities, languages, mastering change (not just managing it) and living with business realities. This is a unique opportunity to sit down with your fellow Medical colleagues to discuss the issue. The event will be run during the DIA Euromeeting in March at Copehagen.
If you'd like to know more, read on!
Sharon
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 One Voice for Medical
SDL are hosting a lively exchange and debate (which I'm moderating) on what it takes to provide consistent medical information across all markets - the guiding principle of medical communication functions in the pharmaceutical industry.
Putting this challenge into practice involves complex business processes and systems. Standard response documents, aligned to the local product label must be accessible to Medical personnel in all affiliates, large or small, so they can give consistent answers globally. With double digit growth in emerging markets in the BRIC territories, providing responses in multiple languages has never been more important. How do you ensure that the document in Mandarin is aligned to the response in German?
We really hope you can come along! |
 Logistics and Details
Tuesday March 27th
Copenhagen
12.45 - 14.15
Room 140, Bella Sky Comwell Hotel (next door to the DIA Euromeeting Conference in Copenhagen).
Limited numbers so book early!
To book your place, email Sian Healy at SDL
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 Seven Burning Questions!
So here's what we will be considering!
- If the goal is 'one voice for Medical', how realistic is it that globally created standard responses can be used successfully in every country without adding local context?
- If English is the common language of business and medicine, is it good enough to provide a detailed response in English only, with a short summary translated into the local language?
- What is the impact on Compliance?
- With widespread use of Global Medical Information management systems to manage content and fulfillment, how do we manage content translated into multiple languages?
- The blockbuster products in emerging markets may not be the top priority products for the global headquarters, so what successful models are there for incorporating the affiliate expertise and content generation into the truly global organisation?
- As medical conversations move into the 'global' social space, with doctor to doctor social networks and patients sharing experiences digitally, how do we meet these needs and leverage the insights gained?
- How to address the chasm between the 'global' vision and the need for local responses?
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Your host - SDL
So who are SDL?
If you need multilingual solutions, go check them out! And I'm not just talking about translating documents!
 | | About SDL |
SDL's Language Technologies helps companies manage their communications with customers in different languages. The solutions ensure consistency of style and brand, automate manual processes in managing multilingual content and provide instant, automated translation of content. SDL believes everyone should be able to engage with the information they require in the way they want. SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose.
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 I can't make it!
Don't panic!
We have other ways to share the best from the day.
But we really hope you can come - a blog or write up never captures the real interaction and chance to ask your own questions and satisfy your needs.
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Did you know I have a Facebook page?
It's the easiest way for me to update people to great links, interesting articles or blogs, compelling news and the occasional fun stuff.
Take a look!
Or check out LinkedIn and Twitter (@SharonLeighton)....
 
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 Who am I?
After leaving corporate life 5 years ago, I set up my own Medical Affairs consultancy and training business, believing that there wasn't much demand for either service. Luckily, I proved myself wrong and now have a long client list from many large and small pharmaceutical companies. I'm passionate about my business, Medical Information, social media, information to patients and all things geek.
I help busy managers succeed in their goals by
- managing projects
- training their staff on MI practice and leadership
- mentoring managers new to Medical Information or Medical Affairs
- helping them restructure their business
And now we build tools to monitor your customer's perceptions of your service. You name it, I can probably do it.
Contact Information
phone +44 7545 972727 (plus FaceTime and iMessage)
email sharon@sharonleighton.co.uk
Blog www.sharonleighton.co.uk/news
Twitter SharonLeighton
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