Award Winning Books and Multimedia by Judith E. Glaser |
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42 Rules for Creating WE |
The Amazon.com #1 bestseller in Leadership,
Management, Motivation and Organization Behavior is now available on Kindle for $13.45

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Thoughtful Quotes
"Motivation is everything. You can do the work of two people, but you can't be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people."
Lee Iacocca
"WE-centric Leadership in twelve words or less: Maximize the individual, create a community of people, and define the purpose. Simplistic yet so powerful!"
Cindy Tortorici
"Nothing so conclusively proves a man's ability to lead others as what he does from day to day to lead himself."
Thomas J. Watson, Sr.
"Think P.I.G. - that's my motto. P stands for Persistence, I stands for Integrity, and G stands for Guts. These are the ingredients for a successful business and a successful life."
Linda Chandler
"When we are able to let go of vested interests, old, faulty assumptions, beliefs, and stories, and open our minds to new possibilities, we transformation our relationships and we transform our workplace."
Judith E. Glaser & Jerry Manas
"Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish."
Sam Walton
"We work so hard create a positive relationship, but it can be damaged in a moment with a thoughtless message."
Deborah Dumaine
"Management is doing things right; leadership is doing the right things."
Peter F. Drucker
"Don't tell people how to do things, tell them what to do and let them surprise you with their results."
George S. Patton
"We each cast a powerful shadow that impacts every soul we meet throughout the day."
Deborah E. Garand
"Innovation distinguishes between a leader and a follower."
Steve Jobs
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
John Quincy Adams
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Creating WE Institute |
Where the Art of Engagement and the Spirit of Innovation
Build Collective Wisdom in the Workplace...

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Contributing Expert
Judith is one of many contributing experts on the sites listed below. |
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Greetings!
Welcome to our newsletter - The Neuroscience of WE.
Every month, we will be bringing you new ideas to think about, new
practices to experiment with, and new thoughts on topics such as changing organizational culture, creative team development and leadership assessment and development to inspire you.
Welcome new readers! We are delighted that you are interested in learning more about Creating WE leadership. We are confident that you will find our monthly newsletter informative and always welcome your feedback.
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New Wisdom to Think About
Conventional wisdom has suggested
that it's better not to talk about negative emotions as a way of handling them.
So, we turn to alternative strategies such as holding our negative emotions in
(as suggested by Anger Management and Emotional Intelligence programs),
suppressing them, managing them, or sharing them with others
(gossip/triangulation) just to get them out.
However, recent discoveries at
neuroscience research centers are revealing how to handle negative emotions in
new and healthy ways. This updated wisdom
takes us down another path. Rather than suppressing or ignoring emotions, which
only damages our internal healthy functioning, we need to learn to express our
emotions in constructive ways. Learning how to label emotions in healthy ways
has a big impact on emotions - both for the speaker and the receiver.
Careful labeling of an emotion
enables us to regulate the emotion. If the emotion is "rage" or "frustration"-
labeling it causes the rage and frustration to settle down. Constructive
labeling enables the speaker and listener to clarify the emotional distress. It
prevents the speaker from bringing a higher emotional tone to the situation and
brings a more logical frame of reference to the situation. This practice
regulates the brain and provides a calming effect.
Learning how to label emotions and
express our discomfort enables us to quell the fear and pain centers of the
brain (amygdala) and activates our reasoning and forward-thinking centers in
the brain (prefrontal cortex) where our strategic and social skills reside. Our
pleasure centers are more closely linked to the prefrontal cortex, so we feel
better when we come up with more effective strategies for handling our emotions
and creating new strategies for the future.
Neuro-tips
We are at a critical inflection point in the
world today. In this WE-centric universe we need to acknowledge our vital role
and responsibilities to each other on our journey. Our new WE-centric world is
built on candor and caring, which expand positive powers in the world. In a
WE-centric world, leaders understand that human beings are designed to be
social. We either pull people toward us, or we push them away.
Rejection = pushing people away and is
experienced as pain by those rejected. Compassion and caring = pulling people
toward us is experienced as pleasure by those who are accepted. You can become a game-changer and shift your
culture into a "WE-centric" culture by applying these neuro-tips at work.
NEURO-TIP #1: Our brains are designed to be social
Our brains are designed to be
social. Our need for belonging is as or more powerful than our need for safety.
When we are rejected, we experience pain in the same centers in the brain and
body as when we break a leg. Being emotionally orphaned is more painful than
death. When others show us love, respect, and honor us, it triggers the same
centers in the brain as when we eat chocolate, have sex, or are on drugs.
Understanding this dynamic will change how you lead.
QUESTION: Knowing that our brains are designed to be social, what Leadershift could you make in your life starting tomorrow to create greater positive connectivity with others at work?
NEURO-TIP #2: Appreciation reshapes our neural networks to
give us a broader perspective of the world
When we feel sad, depressed, alone, fearful and
disconnected from others, our mind closes down. Messages from the amygdala say
"protect" and our brains are hardwired and designed to protect us from harm.
Through co-creating conversations that focus on how we can tackle our
challenges and difficult situations together, we activate an appreciative
mindset. Our neural chemistry changes; we 'turn off' the fear-based
neuro-messages from the amygdala, and 'turn on' the brain connections that feed
up into the prefrontal cortex - our 'executive brain.' We see that our 'perspective has shifted' and
it's because that part of our brain - our prefrontal cortex - is now engaged.
QUESTION: Knowing that appreciation is the food that enhances the health of our brains, minds and souls, what Co-creating Conversations could you initiate tomorrow and with whom - that could shift the feel of your workplace from judging to appreciating?
NEURO-TIP #3: We avoid what is painful; we engage in what is
pleasurable
From birth, we learn to avoid
physical pain and move toward physical pleasure. We learn to protect ourselves
from ego pain, building habits and patterns of behavior that protect us from
feeling belittled, embarrassed, or devalued.
At work this tendency translates into avoiding a person who appears to
compete with you when you speak up, to avoid a boss who sends you silent
signals of disappointment. Pain can also
come from what you anticipate-not from what is real. If you imagine that
telling colleagues they are annoying you will lead to a fight or argument, just
the thought of having that conversation will produce the social pain of being
rejected or being in an uncomfortable conversation. We often avoid the
conversation and hold the frustration inside. The feared implications of pain
become so real for us that we turn to avoidance, since confronting a person
with a difficult conversation may lead to yelling, rejection, or embarrassment.
QUESTION: Knowing that avoiding others to avoid perceived pain of a difficult conversation may only create greater pain down the road, what person and what conversation could you have starting tomorrow to build greater trust and candor with a colleague?
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Updates and News from CreatingWE Institute Members
This Month's News Jon Entine-CWI's Sustainability Practice Leader
- The Washington Post has commissioned
Jon Entine to do the feature article in its April 21st Special Section on
Sustainability.
- A TV News story by Jewish Life TV
(JLTV) on Entine's book called "Abraham's Children: Race, Identity and the DNA of the Chosen People," posted on YouTube, went viral and has now been
cross-posted in more than 40 sites around the world and seen by more than
300,000 people.
- For
more information, please visit Entine's new Sustainability
Management & Leadership website, www.ESGMediaMetrics.com
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Getting to the next level of greatness depends on the quality of the culture, which depends on the quality of relationships, which depend on the quality of conversations.
Everything happens through conversation!
Judith E. Glaser

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