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June 30, 2009
LIVE Webinar FREE for Chapter Members
RSVP NOW
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June 30 IABC LIVE Webinar
Who is Your Online Community?
Tools and Tips to Identify and Engage Your Audience
12 - 1:30 pm | Bring your lunch!
Haskell | 111 Riverside Ave. Jacksonville, FL
Members FREE
Non-members $20 
RSVP to Susan McDowell
 Presented by Aaron Uhrmacher
Social Media Consultant, Text 100 Public Relations
PR Week 2007 Young PR Professional of the Year
You know about MySpace and Facebook. You've created a Twitter account and perhaps even dabbled with blogs. What's next? Now that you're aware of the different social media platforms, it's time to figure out how your organization can get these online communities working for your benefit. In this 90-minute web seminar, award-winning social media evangelist Aaron Uhrmacher will walk you through the steps to find the people most interested in your organization, harness their passion and connect them to build an online community that benefits your organization's brand.
We'll explore how communities form, the tools you can use to identify them and what it means for a company to participate in online social networks. In addition, we will look at case studies from organizations that have successfully connected with their community and a few that haven't. By the end of this presentation, you'll have a basic understanding of what your organization needs to do to effectively engage your audience and the resources to get started!.
Follow IABC First Coast on Twitter!
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FPRA, IABC, PRSA Annual Joint Luncheon Thursday, July 23, 2009 | UNF University Center
Proving the Value of PR
Mark Weiner, CEO of PRIME Research in North America
It's a hot topic in this economy! How do Public Relations and Communications professionals demonstrate the value of PR to the organizations and corporations we serve?
The 2009 Annual Luncheon for Jacksonville organizations IABC, PRSA and FPRA will take place at the University of North Florida on Thursday, July 23, 2009. Event check-in will begin at 11:15 a.m. followed by the luncheon and presentation from 11:30 a.m. until 1 p.m. Presenter Mark Weiner correctly identifies two problems common to public relations practitioners: They fail to set objectives, and then they fail to measure what they have accomplished. Weiner explains an uncomplicated way to correct these tendencies. He tells PR and Communications managers and their clients why taking a scientific approach can improve the professionalism of PR campaigns and gain respect for them in the marketing world.
This year, we have added an optional workshop with Mark Weiner immediately after the luncheon from 1:30 until 4 p.m. for attendees who desire in-depth learning exercises. The workshop will be instructional, focusing on how to demonstrate and generate a positive return on your investment in PR using exercises and providing the detailed methods used by the companies cited during the luncheon.
Mark Weiner is the CEO of PRIME Research in North America. PRIME Research is one of the world's largest public relations and corporate communications research and consulting providers with offices in Western Europe, North and South America, Eastern Europe and the Far East. Since 1993, Mark has devoted his career to helping many of the world's most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of "Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication" which was published in 2006 by John Wiley & Sons.
IABC, PRSA & FPRA Annual Joint Professional Development Luncheon
Thursday, July 23, 2009 | University of North Florida
11:30 a.m. - 1 p.m. - Luncheon with speaker Mark Weiner, CEO of PRIME Research in North America
Members, $40 - Non-members, $55 (Luncheon only)
1:30 - 4 p.m. - Workshop and signed copy of "Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication"
Members, $100 - Non-members, $125 (Luncheon, workshop and book)
Attention: We will email the C-Vent Registration Link for this special event next week.
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About IABC First Coast
IABC First Coast is the local chapter of the International Association of Business Communicators (IABC), which is headquartered in San Francisco, CA. We are a fast growing chapter representing communications professionals in North and Central Florida and Southeast Georgia. We work in corporations, nonprofit organizations, government agencies and as independent consultants.
IABC First Coast | 1022 Prudential Drive | Jacksonville, Florida 32207 | (904) 234-1148
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