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July 2009
Communicator
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 President's Message
We're entering an interesting time of opportunity for professional communicators. Our challenging economy has created a pervading atmosphere of fear among employees in most organizations and corporations. Job security? What is that?
IABC First Coast is dedicated to provide relevant programs and professional development opportunities for our members. This year, we began a workshop and webinar series that have been designed to address emerging trends and "must-have" skills for communications professionals.
 Already this year, we've offered several Social Media webinars and workshops, a Twitter workshop (Note: photo at left features Jonathan Bennett speaking with workshop attendees.), a resume review and more professional development programs are scheduled. Have you seen our current calendar?
Please visit our new website, which has been designed and generously donated by Brunet-Garcia Multicultural Advertising Agency. Thank you to everyone at Brunet-Garcia for your hard work!
IABC First Coast continues to grow through the support of our new and renewing members and corporate donors. Thank you for recognizing our value. With your support, we are able to offer more learning opportunities and reach more people in our community. We look forward to seeing you at our meetings, workshops and social events.
Sincerely,
Joanne Kazmierski, IABC First Coast President | Follow us on Twitter |
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Wednesday, July 22
Accreditation Workshop
5 - 6:30 p.m.
Florida Transportation Planning Organization
1022 Prudential Drive, Jacksonville, FL
Becoming accredited through IABC is a great way to bolster your career and show the world that you have earned a designation that only five percent of all IABC members achieve.
Wondering what's involved in earning your ABC? Join us for an accreditation workshop, Wed., July 22, 5 - 6:30 p.m. at the North Florida Transportation Planning Organization, 1022 Prudential Drive. Beth Stambaugh, our chapter's accreditation Chair, will explain the accreditation process and help you succeed.
A recent IABC survey shows that ABCs, employers and clients say accredited business communicators add value to their organizations and clients by practicing strategic communications management and that for many, the accreditation program was the gateway to learning and reinforcing the practice of strategic communications.
If you have five years or more communications experience and are interested in becoming accredited, RSVP to beth@writesourcecommunications.com or call Beth at 422-7335.
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Thursday, July 23
FPRA, IABC, PRSA Joint Luncheon
UNF University Center
It's a hot topic in this economy! How do Public Relations and Communications professionals demonstrate the value of PR to the organizations and corporations we serve?
The 2009 Annual Luncheon for IABC, PRSA and FPRA will take place at the University of North Florida on Thursday, July 23, 2009. Event check-in will begin at 11:15 a.m. followed by the luncheon and presentation from 11:30 a.m. until 1 p.m. Presenter Mark Weiner correctly identifies two problems common to public relations practitioners: They fail to set objectives, and then they fail to measure what they have accomplished. Weiner explains an uncomplicated way to correct these tendencies. He tells PR and Communications managers and their clients why taking a scientific approach can improve the professionalism of PR campaigns and gain respect for them in the marketing world.
This year, we have added an optional workshop with Mark Weiner immediately after the luncheon from 1:30 until 4 p.m. for attendees who desire in-depth learning exercises. The workshop will be instructional, focusing on how to demonstrate and generate a positive return on your investment in PR using exercises and providing the detailed methods used by the companies cited during the luncheon.
Mark Weiner is the CEO of PRIME Research in North America. PRIME Research is one of the world's largest public relations and corporate communications research and consulting providers with offices in Western Europe, North and South America, Eastern Europe and the Far East. Since 1993, Mark has devoted his career to helping many of the world's most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of "Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication" which was published in 2006 by John Wiley & Sons.
IABC, PRSA & FPRA
Joint Professional Development Luncheon
Thursday, July 23, 2009
University of North Florida
11:30 a.m. - 1 p.m. - Luncheon with speaker Mark Weiner, CEO, PRIME Research in North America
Members, $40 - Non-members, $55 (Luncheon only)
1:30 - 4 p.m. - Workshop and signed copy of "Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication"
Members, $100 - Non-members, $125 (Luncheon, workshop and book)
Click here to RSVP by July 17
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IABC Membership =
BIG Dividends in July
Joining IABC First Coast has many benefits that are attractive to all - networking, educational opportunities, international research and new friends who are members of a global communications organization. Did you know our membership saves you money? That's right! Your membership gives you discounts to chapter's events.
Starting with August meeting, the cost of IABC First Coast monthly professional development meetings will be increased to $30 for non-members, but members will still pay only $20 per meeting. That's a minimum $120 savings over the course of one year! In addition, our quality workshops and webinars are FREE or discounted to current chapter members.
If you have been thinking about joining IABC First Coast for the first time, July is Membership Month. Sign up as a new member during the month of July and the $40 application fee will be waived. We invite you to join our growing network of communications, public relations, and marketing professionals. Contact Susan McDowell with questions.
Are you aware that you have the option of splitting your membership dues into four payments? Susan will guide you through the process.
Twitter Workshop attendees at Rogers Towers, P.A.
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Resume Corner
IABC First Coast is dedicated to supporting our members through quality programs, valuable resources and networking opportunities.
For current IABC First Coast members who attend our monthly meetings, we will also post links to their online resumes in our monthly Communicator email.
Looking for an experienced communications professional? Please visit these online resume web pages.
Mary Kay Grimaldi
Odette Struys
Tonisha Landry-Gaines
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Interactive Job Search
Looking for a job? Need
to make yourself stand out from the crowd? Get active on the web! From personal websites and blogging to social
networking and online resumes, being "available" on-line may increase your
chances of being discovered by potential employers.
Many people are turning to the web to network and look for
opportunities to enhance their skill set, and there are a number of tools
available for such use. LinkedIn for
example is the perfect professional social network to increase your connections
and get plugged in to potential opportunities. Others are creating personal
websites to showcase their work experience and portfolio samples. Recently a new service called VisualCV was
introduced to provide people the ability to create an interactive online
professional portfolio.
VisualCV is more than an online resume. VisualCV allows you
to create a profile of your professional experience and compliment it with copies
of your work; from writing samples to PowerPoint presentations, and even video
- you can create an interactive portfolio of your work experience.
Once your profile is created, you can make it public and
share with others, create a personalized URL and use the link in your email
signature or on your paper resume, and forward the link to potential
employers. The resources available from
using VisualCV don't stop there.
VisualCV is integrated with LinkedIn and completely portable.
VisualCV is not the only online resource available, but it
is extremely easy to use. Try it for yourself! Visit VisualCV for a full tour of the
product, sign up for a webinar, view job postings, or browse resumes of others.
Good luck and happy job hunting!
by Tonisha Landry-Gaines
(Next month - Is Your Resume LinkedIn? by Jonathan Bennett)
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About IABC First Coast
IABC First Coast is the local chapter of the International Association of Business Communicators (IABC), which is headquartered in San Francisco, CA. We are a fast growing chapter representing communications professionals in North and Central Florida and Southeast Georgia. We work in corporations, nonprofit organizations, government agencies and as independent consultants.
IABC First Coast | 1022 Prudential Drive | Jacksonville, Florida 32207 | (904) 234-1148
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"Without IABC First Coast, I wouldn't have my job! 