As I write you this message for February, I ask you are you insane? Now you may be wondering how does this question apply to me in my work as a communications and marketing professional? Albert Einstein, the 20th Century's most influential theoretical physicist and Time Magazine's Person of the Century in 1999, gave us the definition of insanity as follows:
 
Insanity: doing the same thing over and over again and expecting different results. 
 
In January, I asked you to challenge yourself to welcome new people into your personal network, learn something new and create opportunities that might seem impossible. Have you made any forward movement on any of these? Or, are you like so many who make New Year's resolutions only for them to be forgotten by Valentine's Day?
 
As you read this message on your Blackberry, I-Phone, your preferred PDA or Smartphone or even on your computer, I urge you to pause a moment and reflect on change.
 
In our industry, it is clear that change is necessary for individuals and corporations to survive the current economic situation. We must challenge ourselves to learn and master new communications vehicles and strategies.
 
This morning I hand-wrote Einstein's definition of insanity on a sheet of paper in bold black letters and pasted it on my bathroom mirror, a place that I begin my day taking a serious look at myself. I don't want to be insane; rather, I want to be the one to change the course of my life making my family, faith and career stronger than it's ever been. Einstein also said "You have to learn the rules of the game. And then you have to play better than anyone else."
 
First Coast IABC wants to help you "play better than anyone else." Make this year your best - personally and professionally and remember that the only one who can change you is YOU!
 
Hope to see you at one of our upcoming IABC professional development meetings, webinars and/or networking events!

Sincerely, 

 

Joanne Kazmierski