AJOP Board
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RABBINIC AUTHORITIES
HaRav Shmuel Kamenetsky
HaRav Yaakov Perlow
BOARD OF TRUSTEES
Rabbi Ilan Feldman
Atlanta, GA
Rabbi Yaacov Haber
Jerusalem, Israel
Mr. Richard Horowitz
Los Angeles, CA
Rabbi Yehoshua Karsh
Northbrook, IL
Dr. David Lieberman
Lakewood, NJ
Rabbi Yitzchok Lowenbraun
National Director
Rabbi Shlomo Porter
Baltimore, MD
Mr. Jeff Schachter Esq.
Passaic, NJ
Mr. Frank Storch
Baltimore, MD
HaRav Michel Twerski
Milwaukee, WI
Mr. Jerry Wolasky
Baltimore, MD
ADVISORY BOARD
Mr. Mark Bane
Lawrence, NY
Mr. Jonathan Beren
Denver, CO
Dr. Robert Edelman
Baltimore, MD
Rabbi Avraham Edelstein
Jerusalem, Israel
Dr. Michael J Elman
Baltimore, MD Rabbi David Felsenthal New York, NY
Mr. Howard Tzvi Friedman
Mr. Joseph Friedman
Olney, MD Mr. Harvey Hecker
Toronto, ONT
Mr. Stephen Rosedale
Cincinnatti, OH
Rabbi Simcha Scholar
Brooklyn, NY
Rabbi Dovid Refson
Jerusalem, Israel
Mr Gary Torgow
Detroit, MI
Rabbi Abraham Twerski, MD
Teaneck, NJ
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 Market or Die: A 2 Part Marketing Workshop at the 2012 AJOP Convention
In today's outreach world, there's no room for weak, ineffective marketing. Join this two-part workshop and discover the 3M's of Marketing: the right Market, the right Medium, and the right Message. This 2-part program will focus on both time-tested marketing fundamentals and innovative marketing strategies. Marketing veteran Yaakov (Jon) Goldman will share 10 1/2 secrets to recruiting more participants and raising more money. Among the eye-opening case studies you will discover in this workshop series are:
- How his company increased pre-registration 10X for a nonprofit event
- How he helped The Atlanta Hawks score a 50% response rate with new season ticket holders
- How one strategy boosted a referral campaign from 120 to 1,111
- How he helped the Direct Marketing Association of Washington DC with new member recruitment
- How one company achieved a 97% response rate and $60 million in sales
- How he helped Häagen-Dazs achieve a 37% response rate
If you are in the trenches of the kiruv world, then you are in the communications business - so learn how to do it right. Mark Twain said The difference between the right word and the almost right word is the difference between lightning and a lightning bug. Don't miss this entertaining two-part workshop featuring real-world examples, interactive training, and bottom-line recommendations on strategies for use with program participants, donors, referral sources, partners, and volunteers.
Register Here for the 2012 AJOP Convention
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 Eye-Opening AJOP Study by Dr. David Pelcovitz Debunks Major Misconceptions about Baalei Teshuva
Don't let anyone tell you Baalei Teshuva parents have more kids "at risk." A new study by Dr. David Pelcovitz shows that the rate of kids "at risk" is consistent across frum families of all backgrounds. This comprehensive study of over five hundred families confirmed what many of us knew or suspected already: the children of Baalei Teshuva are as likely to succeed in Jewish life as their peers overall. Dr. Pelcovitz's study also identified four key risk factors for youth "at risk." Not a single one is specific to Baalei Teshuva. However, all are areas that Baalei Teshuva might find especially challenging. In short: Baalei Teshuva parents may face some special challenges...but they may not be what everybody thinks they are. (It is noteworthy that an unrelated study was conducted simultaneously in Israel and found substantially similar results.) At the 2012 AJOP Convention on January 15-17 at the Stamford Plaza Hotel (Stamford, CT), Dr. David Pelcovitz will present his findings in detail from this study of five hundred Torah observant families, and he will offer practical suggestions for helping Baal Teshuva parents and their children. The presentation will include:
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Search On for 'Big Idea' for Teens
An Article by The Jewish Week
With even highly affiliated Jewish teens - and their parents -ranking Judaism at the bottom of their priorities, communal institutions are seeking a "big idea" to reach out to this demographic. Continue Reading
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Catalyzing Jewish Networks: How Can Jewish Schools and Camps Join In?
An Article from eJewish Philanthropy
"Jewish geography" is a favorite game among Jews who meet up anywhere - conferences, social gatherings, work meetings, street corners. Continue Reading
Campus Civil Rights Survey
We are conducting a nation-wide survey of campus civil rights for pro Israel activists. Please encourage students to visit the link below and take the survey. This will provide invaluable information as we poll campuses across the states. Please post the link to your social media, and share widely. Take the Survey
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Myths of Jews, Jewish Nonprofits and Giving An Article from eJewish Philanthropy
For more than two decades, we have had the privilege of working with hundreds of nonprofits across the globe. Throughout our close partnership with these organizations, we have learned that the public images of organizations may vary from the perceptions that donors and others may hold. Continue Reading |
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The Disconnect Between the Rabbinic Leadership and the Jewish Population An Article from The Jerusalem Post
I think that one of the more difficult situations that exists in the Jewish world of today, especially, in my humble opinion, in the Diaspora, is the widening disconnect between the vast bulk of the population and the rabbinic leadership. Continue Reading
Wallet That Saved Professor Weissberg's Life Now at Yad Vashem An Article from Israel Hayom
Professor Dov Weissberg, who hid from the Nazis during the Holocaust, owes his life to a wallet and some documents that were in his back pocket, which stopped a bullet that was fired at him. Continue Reading
Glenn Beck: It's 1939 An Article from The Forward
It's 1939 for the Jews all over again. That, at least, would seem to be the case according to Glenn Beck, who was the keynote speaker at Sunday's annual gala of the Zionist Organization of America. Continue Reading
The Miracle of Jewish Survival After the Holocaust-The DP Camp Story An Article from The Algemeiner
Since 1994, Steven Spielberg's Shoah Visual History Foundation has collected more than 50,000 videotaped interviews with Holocaust survivors. Continue Reading

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Please note: The views expressed in the articles featured in this
newsletter reflect the views of their authors and do not
necessarily reflect the thinking of the Association for Jewish Outreach
Professionals. AJOP serves to disseminate pertinent news to its subscribers.
Notice: One or more of the images contained in this newsletter may be protected by the GNU Free Documentation License or the Creative Commons Attribution 2.0 License. Select links for further information. |
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