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AJOP Board
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RABBINIC AUTHORITIES
HaRav Shmuel Kamenetsky
HaRav Yaakov Perlow
BOARD OF TRUSTEES
Rabbi Ilan Feldman
Atlanta, GA
Rabbi Yaacov Haber
Jerusalem, Israel
Mr. Richard Horowitz
Los Angeles, CA
Rabbi Yehoshua Karsh
Northbrook, IL
Dr. David Lieberman
Lakewood, NJ
Rabbi Yitzchok Lowenbraun
National Director
Rabbi Shlomo Porter
Baltimore, MD
Mr. Jeff Schachter Esq.
Passaic, NJ
Mr. Frank Storch
Baltimore, MD
HaRav Michel Twerski
Milwaukee, WI
Mr. Jerry Wolasky
Baltimore, MD
ADVISORY BOARD
Mr. Mark Bane
Lawrence, NY
Mr. Jonathan Beren
Denver, CO
Dr. Robert Edelman
Baltimore, MD
Rabbi Avraham Edelstein
Jerusalem, Israel
Dr. Michael J Elman
Baltimore, MD
Rabbi David Felsenthal
New York, NY
Mr. Howard Tzvi Friedman
Mr. Joseph Friedman
Olney, MD
Mr. Harvey Hecker
Toronto, ONT
Mr. Stephen Rosedale
Cincinnatti, OH
Rabbi Simcha Scholar
Brooklyn, NY
Rabbi Dovid Refson
Jerusalem, Israel
Mr Gary Torgow
Detroit, MI
Rabbi Abraham Twerski, MD
Teaneck, NJ
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 Market or Die: A 2 Part Marketing Workshop at the 2012 AJOP Convention In today's outreach world, there's no room for weak, ineffective marketing. Join this two-part workshop and discover the 3M's of Marketing: the right Market, the right Medium, and the right Message. This 2-part program will focus on both time-tested marketing fundamentals and innovative marketing strategies. Marketing veteran Yaakov (Jon) Goldman will share 10 1/2 secrets to recruiting more participants and raising more money. Among the eye-opening case studies you will discover in this workshop series are:
- How his company increased pre-registration 10X for a nonprofit event
- How he helped The Atlanta Hawks score a 50% response rate with new season ticket holders
- How one strategy boosted a referral campaign from 120 to 1,111
- How he helped the Direct Marketing Association of Washington DC with new member recruitment
- How one company achieved a 97% response rate and $60 million in sales
- How he helped Häagen-Dazs achieve a 37% response rate
If you are in the trenches of the kiruv world, then you are in the communications business - so learn how to do it right. Mark Twain said The difference between the right word and the almost right word is the difference between lightning and a lightning bug. Don't miss this entertaining two-part workshop featuring real-world examples, interactive training, and bottom-line recommendations on strategies for use with program participants, donors, referral sources, partners, and volunteers.
Register Here for the 2012 AJOP Convention
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 Eye-Opening AJOP Study by Dr. David Pelcovitz Debunks Major Misconceptions about Baalei Teshuva Don't let anyone tell you Baalei Teshuva parents have more kids "at risk." A new study by Dr. David Pelcovitz shows that the rate of kids "at risk" is consistent across frum families of all backgrounds. This comprehensive study of over five hundred families confirmed what many of us knew or suspected already: the children of Baalei Teshuva are as likely to succeed in Jewish life as their peers overall. Dr. Pelcovitz's study also identified four key risk factors for youth "at risk." Not a single one is specific to Baalei Teshuva. However, all are areas that Baalei Teshuva might find especially challenging. In short: Baalei Teshuva parents may face some special challenges...but they may not be what everybody thinks they are. (It is noteworthy that an unrelated study was conducted simultaneously in Israel and found substantially similar results.) At the 2012 AJOP Convention on January 15-17 at the Stamford Plaza Hotel (Stamford, CT), Dr. David Pelcovitz will present his findings in detail from this study of five hundred Torah observant families, and he will offer practical suggestions for helping Baal Teshuva parents and their children. The presentation will include:
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 Can Online Portals Transform Hebrew Schools?
An Article by The Jewish Week
Imagine your child's Hebrew school homework isn't on some worksheet crumpled at the bottom of her backpack, forgotten until time to leave the house on Sunday morning. Continue Reading
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 Why Steve Jobs, Bill Gates, Sergey Brin & Larry Page are Overrated
An Article from Forbes
In the years of bitter struggle between capitalism and socialism, young generations around the world were obsessed with Karl Marx and his socialist ideas. Continue Reading |
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 Pius XII Legacy Divides Catholics Too
An Article from The Forward
The recent controversy over Roman Catholic Cardinal Kurt Koch's statements at a meeting at Seton Hall University in October with scholars and clergy offers Jews an opportunity to reflect on the challenges of wading into disputes with other religious groups. Continue Reading
The 7 Wonders of the Jewish World
An Article from The Jerusalem Post
Since ancient times, cultures have perceived significance in the number seven. In antiquity, a list was compiled of the Seven Wonders of the Ancient World. In the 19th century, lists were compiled of the Seven Wonders of the Middle Ages and the Seven Wonders of the Medieval Mind. Continue Reading
Setting the Record Straight About Jewish Mathematicians in Nazi Germany
An Article from Haaretz
The string quartet that performed one night last week at Beth Hatefutsoth Museum of the Jewish Diaspora played a work by the German-Jewish composer Felix Mendelssohn. Continue Reading
Pop-Up and Online Kosher Restaurants
An Article from The Jewish Week
Every weekend, pubs around England serve up a traditional Sunday roast dinner, complete with roasted meat, potatoes and puddings. Continue Reading
Lawsuit Over 'Jew or Not Jew' App Dropped
An Article from Ynet News
French anti-racism groups dropped a lawsuit Thursday against Apple Inc. over an iPhone app called "Jew or not Jew?" after it was removed from circulation worldwide. Continue Reading
The Story of a Yeshiva Boy Whose Life Took a Different Turn-Part I
An Article from The Jewish Press
This wasn't supposed to happen, especially not to me. I could give you all the stats: my great-grandfather learned in Radin with the Chofetz Chaim, my grandfathers learned in Slobodka and Novardik, and my father has smicha from Ner Yisroel in Baltimore. Continue Reading
How the Media Re-Writes History
An Article from Commentary
The decision of the United Nations Educational, Scientific and Cultural Organization (UNESCO) to admit the Palestinian Authority as a full member state is more than just another front in the effort to bypass the peace process.
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Please note: The views expressed in the articles featured in this
newsletter reflect the views of their authors and do not
necessarily reflect the thinking of the Association for Jewish Outreach
Professionals. AJOP serves to disseminate pertinent news to its subscribers.
Notice: One or more of the images contained in this newsletter may be protected by the GNU Free Documentation License or the Creative Commons Attribution 2.0 License. Select links for further information. |
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