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CalTIA Ticker
DECEMBER, 2009 - Vol 6, Issue 7
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Please enjoy this edition of the Ticker newsletter brought to you as a service of the California Travel Industry Association (CalTIA), under the direction of CalTIA's Communications Committee, and Ted Molter, CalTIA's 1st vice board chair and Membership Committee chair.

COMCAST EXPECTED TO KEEP UNIVERSAL THEME PARKS
Following a recent announcement that Comcast Corporation will acquire controlling interest in NBC Universal, Comcast executives indicated they intend to keep the theme parks. Read More...

DISNEY'S CALIFORNIA ADVENTURE TO REPLACE 'ALADDIN' SHOW IN ANAHEIM
The long-running "Aladdin" stage show closed in August and was replaced with "Toy Story - The Musical," which is currently showing only on the Disney Wonder cruise ship. "Aladdin" has been performed nearly 7,000 times since it debuted in 2003. Read more...

BLACKSTONE GROUP FINALIZES BUSCH ENTERTAINMENT PURCHASE; RENAMES COMPANY SEAWORLD PARKS & ENTERTAINMENT
After recently closing its $2.7 billion purchase of Busch Entertainment Corporation , Blackstone renamed the company, ending its 50-year association with Anheuser-Busch. Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia, will retain their names through a long-term licensing contract. Read more...

SANTA CRUZ HOLIDAY LIGHTS TRAIN BEGINS HOLIDAY RUN IN CALIFORNIA
The train features decorated Christmas trees, caroling, and cider. It is a partnership between Roaring Camp Railroad, Pacific Railway, and Santa Cruz Beach Boardwalk. Tickets include a round of miniature golf and arcade tokens or laser tag. Ticket sales are up 40 percent so far this year. Read more...

ANAHEIM OFFICIALS SEEK INPUT ON MONORAIL LINK WITH DISNEYLAND
The California city is considering an elevated monorail as it moves forward with plans to build a 3.5-mile (6- kilometer) connection between the Anaheim Regional Transportation and Intermodal Center and Disneyland. The monorail is estimated to cost $300 million to $500 million. Read more...
$8.5 BILLION CITY CENTER RESORT OPENS IN LAS VEGAS
Sin City is pinning its biggest bet ever - $8.5 billion - on a 67-acre, six-tower complex of striking hotels, gourmet restaurants, swank shops and a single casino in the heart of the Las Vegas Strip. Read more...

LAS VEGAS ON WINNING STREAK AS MARKET REBOUNDS
The nation's struggling economy may have shattered the myth that the Las Vegas gambling industry is recession-proof, but the hotels and casinos are seeing signs that the city will be among the first to get healthy again says The Washington Times. Read more...
TOUR OPERATORS CIRCLE RELIGIOUS EVENTS ON THEIR CALENDARS
Companies with stakes in faith-based travel are banking on Christian events taking place throughout Europe in 2010. "2010 is a year that looks to be a very good year in religious tourism," said Kevin Wright, president of the World Religious Travel Association and chairman of the World Religious Travel Expo, which took place last month in Reno, Nevada. Read more...
FOR THE HOTEL INDUSTRY, RECOVERY IS A LONG WAY OFF
In these uncertain economic times, I am wary when I hear someone proclaiming, "We have finally bottomed out." After all, who knows how long we may stay on the bottom? So that's why the author urges caution in evaluating small recent indicators that might mean better times ahead for the hotel industry. Read More ...

SMITH TRAVEL RESEARCH SEES U.S. HOTEL RECOVERY IN 2011
Smith Travel Research last month issued a forecast calling for the U.S. hotel industry's rates, revenue and occupancy to begin a recovery in 2011. The firm said that the current construction pipeline should be mostly completed by 2011, with growth for the year projected at 0.8 percent. Read More ...
CELEBRITY CRUISES ROLLS OUT UNLIMITED BEER AND LIQUOR PACKAGES
USAToday reports Celebrity Cruises passengers can buy unlimited beer and liquor packages, a departure from the typical cruise line a la carte bar policies. Celebrity first told its Captain's Club members last May that by the end of this year such packages would become available. Read More ...
STUDY: 'TIS THE SEASON TO BE SOCIAL -- AND MOBILE
If Santa's checking his list twice, he better make sure he's on Facebook. A new study reports that 17% of adult shoppers say they will use social media in some aspect of their holiday shopping, and 19% will rely on their mobile phones. Read More...

REPORT: MOBILE MARKET GOING UP, BUT IT'S A SLIPPERY SLOPE
According to an analysis of BIGresearch's Simultaneous Media Usage Survey of over 22,000 consumers, there's good news and bad news for marketers who are wading into the mobile marketing wars. The good news, says the report, is that... Read More...
TRAVEL INDUSTRY MUST DELIVER VALUE, CONSUMER DEMAND FLAT
An estimated 53 percent of all U.S. households are planning at least one leisure trip between now and April 2010, down slightly from the 56 percent who stated the same intention in October 2008, according to the results of the Ypartnerships most recent travelhorizons survey. Read More...

HOLIDAY TRAVEL MYTHS EXPOSED
As we all know, the day before Thanksgiving is the annual kick off of the holiday travel season - the busiest air travel day of the year. Or is it? "In reality, the day before Thanksgiving is not the busiest day of the year," said Roger Dow of the U.S. Travel Association. Read More...

GLOBAL CONSUMERS SUPPORT "GOOD CAUSE" COMPANIES
According to new findings from the 3rd annual Edelman Consumer Study, 57% of consumers globally say a company or brand has earned their business because it has been doing its part to support good causes, with Asian countries coming in highest with China at 85% and India at 84%. Read More...

REPORT PREDICTS 11% FALL IN OCCUPANCY AT WESTERN SKI RESORTS
October bookings for lodging at Western ski resorts jumped 25% from last year, says Travel Weekly, but reservations for the whole ski season are still lagging, according to the latest numbers from the Mountain Travel Research Program. Read More...
SOURCES
Appreciation is given to Ted Molter, CalTIA Board member, chair of the Membership Committee and Director of Marketing for the San Diego Zoo & Wild Animal Park, for his effort in gathering the many valuable sources of information to produce this newsletter.

E-Turbo News and Travel Wire News Publisher: Thomas Steinmetz , Editor-in-Chief: Nelson Alcantara,
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Ferri & Partners Marketing & Tourism Trends is provided free-of-charge to leaders in the industry by Ferri & Partners, a communications and public relations agency specializing in strategic communications and marketing. newsletter@ferriandpartners.com.

International Association of Amusement Parks and Attractions (IAAPA) member e-newsletter.

The California Travel Industry Association (CalTIA), incorporated in 1981, represents the California travel industry. It is an independent, nonprofit association unifying California's many travel-related businesses to ensure the future health of tourism through our collective strength and corporate activities. CalTIA's mission is to serve as a catalyst for the various elements of our industry. It is dedicated to increasing our educational standards, articulating our political concerns, and promoting the economic well-being of California tourism. CalTIA is a partnership of action, in action! The Association serves as a vehicle to support our industry. Only through our willingness -- yours -- to become involved, can we effect the necessary changes and ensure the future health of our businesses, the California economy, and the California travel industry.

The organization appreciates your continued support. For more information about upcoming CalTIA activities and events and opportunities for you and your California business to get involved visit our website at www.caltia.org

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