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CalTIA Ticker
November, 2009 - Vol 6, Issue 6
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Please enjoy this edition of the Ticker newsletter brought to you as a service of the California Travel Industry Association (CalTIA), under the direction of CalTIA's Communications Committee, and Ted Molter, CalTIA's 1st vice board chair and Membership Committee chair.

SOUTHERN CALIFORNIA HALLOWEEN EVENTS RATED
An entertainment reporter lists his picks for best and worst haunted attractions. Among "The Best" are "Saw: Game Over" at Universal Studios Hollywood's "Halloween Horror Nights," "Terror of London" at Knott's Berry Farm's "Halloween Haunt," and "Willoughby's Haunted Mansion" at Six Flags Magic Mountain's "Fright Fest.". Read More...

MONTEREY BAY AQUARIUM CELEBRATES 25 YEARS IN CALIFORNIA
The aquarium opened 25 years ago this week and was expanded in 1996 and renovated in 2005. It is now one of the state's major tourist attractions, hosting approximately 1.8 million visitors annually. Of the 40 accredited aquariums in the United States, Monterey Bay Aquarium is the only one to successfully exhibit great white sharks, and it has pioneered the display of jellyfish and deep-sea animals. Read more...

ROUNDHOUSE AQUARIUM CELEBRATES 30 YEARS IN MANHATTAN BEACH, CALIFORNIA
The roundhouse, which was built in 1922 on Manhattan Beach Pier, was turned into an interactive marine education center in 1979. Today it has more than 200 marine animals and hosts about 10,000 students annually. Organizers plan to expand their outreach efforts with a traveling aquarium. Read more...
US JUMPS TO #1 ON 'MOST ADMIRED COUNTRIES' LIST
Marketing Charts reports the American brand now ranks #1 on a list of the top 50 admired countries in the world, in large part because of the election of Barack Obama, according to results from the 2009 Anholt-GfK Roper Nation Brands Index (NBI), which measures the global image of 50 countries with the best overall brands. Read more...

WALT DISNEY COMPANY TURNING RETAIL STORES INTO ENTERTAINMENT HUBS
Over the next five years, the company will renovate its 340 Disney Stores in the United States and Europe. The stores, which may be rebranded Imagination Park, will include interactive technology and recreational activities such as touch-screen kiosks and theaters. The concept will be unveiled in May in southern California, Long Island, and Madrid. Read more...

NATIONAL PARKS ON PACE FOR RECORD ATTENDANCE THIS YEAR
The national park system is headed for a record- breaking number of visitors this year if travel trends hold up. Nearly 232 million people have already visited national park sites this year, with recreational visits in 2009 up almost 5% compared to the first nine months of 2008. Read more...

UNITED STATES THEME PARKS ATTRACTIVE TO INVESTORS
After The Blackstone Group's recent purchase of Busch Entertainment Corporation, analysts said the industry is a perfect hunting ground for investors. When the economy is stable, cash flow generated by theme parks tends to be steady and the high initial cost of building a new park allows parks to retain pricing power. Read more...

ATLANTA UNVEILS NEW STREET VENDING PROGRAM
The first of 20 kiosks are open near the Georgia Aquarium as part of the city's new street vending plan. The program, which is managed by General Growth Properties, Inc., is designed to bring a uniform look to vending stands and impose merchandise quality standards. Read more...
STARWOOD'S LOYALTY PROGRAM LAUNCHES TWITTER, FACEBOOK STRATEGIES
As its customers flock to social media sites, Starwood's loyalty program recently announced the launch its own social media strategy that involves Twitter and Facebook. According to USA Today, stats about its loyalty members and booking patterns tell the story. Read More ...

THE TREND IN TRAVEL: VALUE
There's a new norm in travel pricing: rock bottom, travel experts say. "The rock-bottom room rates of the past year are expected to continue until hotels see a solid pickup in demand next year. Even then, prices won't skyrocket overnight because they were slashed so deeply, and no one knows what the new norm is going to be for travelers," says The Arizona Republic. Read More ...
REPORT: AS ECONOMY BOUNCES BACK, AIR CONGESTION WILL WORSEN
The nation's expected economic recovery will cause more delays at the country's most congested air hubs, and the industry and government should consider measures like congestion pricing, airport privatization, strategic rail planning and more equitable airport public funding to ease passengers' pain, said a recent Brookings Institution report. Read More ...

AMTRAK RIDERSHIP DOWN, BUT STILL NEAR RECORD HIGH
Amtrak said Monday its ridership dropped by more than 1 million passengers during the past year, but was still the second-highest year in the railroad's history. Figures released by the nation's intercity rail operator show Amtrak carried 27.2 million passengers during the 12 months ending September 30. Read More ...
WHAT KIND OF TWITTERER ARE YOU?
According to a new study from Rutgers University, four out of five Twitter users are the latter, posting updates mainly about themselves. The remaining 20% are "informers," tweeting information, such as links to news articles reports The Wall Street Journal. Read More...

REPORT: NINE SCIENTIFICALLY PROVEN WAYS TO GET RETWEETED ON TWITTER
If I wanted to make sure this post did not go viral -- according to the standards put forth by Hubspot viral marketing scientist Dan Zarrella in "The Science of Retweeting"-- I could promote it on Twitter by posting something like this: was bored watchin the game on tv and saw this thing about RTs...made me lol after i had really bad stomach cramps. Read More...
NEW U.S. CENSUS TO REVEAL MAJOR SHIFT: NO MORE JOE CONSUMER
Advertising Age reports the 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American. Read More...

STUDY: TRAVEL WEB SITES CONTINUE TO DO WELL
Travel Web sites are performing well in the midst of the broader travel industry downturn, says industry researcher PhoCusWright Inc. According to TravelMole their new study conducted in partnership with Compete Inc., shows that monthly traffic and conversion is up in almost all travel categories in the second quarter of 2009, compared to the same quarter of previous years. Read More...

TREND: TRAVEL COST-CUTTING IS THE NEW NORMAL
As business travel slowly comes back, says The New York Times, company travel departments are sending out a strong message: Work harder. Fit more productivity into each trip. Become a lot more accessible on the road - even on airplanes, using new in-flight wireless services. And, oh yeah, do it more cheaply. Read More...

TRAVEL SECTOR TAKES STEPS TO RESIST FLU
The travel industry was hard hit after the first reports of swine flu emerged from Mexico in the spring. Trips were canceled, destination weddings were moved elsewhere and flights were grounded as traveler demand plummeted. Read More...

CONVENTIONS SEEK LOWER-PROFILE CITIES
What happens in Vegas may be moving to Detroit, Denver or Dallas reports USA Today. The public backlash against lavish corporate meetings and conventions in cities such as Las Vegas, Palm Springs and Hawaii is becoming a boon for cities such as Detroit and other places viewed as destinations less likely to raise eyebrows. Read More...
SOURCES
Appreciation is given to Ted Molter, CalTIA Board member, chair of the Membership Committee and Director of Marketing for the San Diego Zoo & Wild Animal Park, for his effort in gathering the many valuable sources of information to produce this newsletter.

E-Turbo News and Travel Wire News Publisher: Thomas Steinmetz , Editor-in-Chief: Nelson Alcantara,
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Ferri & Partners Marketing & Tourism Trends is provided free-of-charge to leaders in the industry by Ferri & Partners, a communications and public relations agency specializing in strategic communications and marketing. newsletter@ferriandpartners.com.

International Association of Amusement Parks and Attractions (IAAPA) member e-newsletter.

The California Travel Industry Association (CalTIA), incorporated in 1981, represents the California travel industry. It is an independent, nonprofit association unifying California's many travel-related businesses to ensure the future health of tourism through our collective strength and corporate activities. CalTIA's mission is to serve as a catalyst for the various elements of our industry. It is dedicated to increasing our educational standards, articulating our political concerns, and promoting the economic well-being of California tourism. CalTIA is a partnership of action, in action! The Association serves as a vehicle to support our industry. Only through our willingness -- yours -- to become involved, can we effect the necessary changes and ensure the future health of our businesses, the California economy, and the California travel industry.

The organization appreciates your continued support. For more information about upcoming CalTIA activities and events and opportunities for you and your California business to get involved visit our website at www.caltia.org

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