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CalTIA Ticker
October, 2009 - Vol 6, Issue 5
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Please enjoy this edition of the Ticker newsletter brought to you as a service of the California Travel Industry Association (CalTIA), under the direction of CalTIA's Communications Committee. At this opportunity, please note that the dates of the upcoming Beyond the Gateways (BTG) conference have been changed to October 26 - 28, 2009 at the Big Bear Lake Resort. Online registration is now open!


BUSINESS TRAVEL CUTS BOTTOMING
Many companies expect to increase travel spending next year from what is expected to remain a craterous 2009, but some industry players are convinced it will be a matter of years before they resume pre- recession levels, according to ... Read More...

BUSINESS TRAVEL CAN HELP BOTTOM LINE-US STUDY SAYS
Business travel -- often the target for cutbacks by companies seeking to reduce expenses -- actually boosts profits and could help the U.S. economy come back from the recession, a report found on Tuesday. Research released by the global research firm Oxford Economics estimated that... Read More...

TRAVELERS MORE FAMILIAR WITH 'GREEN TRAVEL' BUT UNWILLING TO PAY MORE
U.S. travelers are more familiar with sustainable travel terminology than they were two years ago but remain unwilling to pay more for eco-friendly travel options according to the July travelhorizons(TM), the quarterly consumer survey co-authored by the U.S. Travel Association and Ypartnership. Read More...
WATERPARK VENTURES SEEKS INVESTORS FOR CALIFORNIA PROJECTS
Ladera Beach-based Waterpark Ventures LLC is offering units of membership interest to California residents who are accredited investors. The company hopes to raise up to $24 million to supplement funds for Temcula Splash Canyon waterpark... Read More...

D23 EXPO ATTRACTS DISNEY FANS TO ANAHEIM, CALIFORNIA
The four-day event, which was conceived as a way to reward loyal Disney fans, also promoted upcoming films, theme park attractions, television shows, and merchandise. Single-day adult tickets sold for $37 and more than 20,000 people attended the event. Read more...

PAIR ARRESTED IN THEME PARK GIFT CARD SCAM IN SAN DIEGO, CALIFORNIA
A man and woman allegedly stole theme park gift cards from stores and advertised them online. They reportedly had more than 100 customers for the cards, which had no value. A sheriff's department official advised consumers to be wary of Internet purchases, and to write down sellers' license plate numbers or take their picture. Read more...

CALIFORNIA'S MONTEREY BAY AQUARIUM DISPLAYS NEW GREAT WHITE SHARK
The female shark is the fifth great white shark the aquarium has displayed since 2004. An estimated 2 million people viewed the four previous sharks, which were tagged and released after being on display for varying periods of time. Scientists track the animals as part of an ongoing monitoring project. Read more...

NAVY BREAKS GROUND ON $12 MILLION SEABEE MUSEUM IN VENTURA, CALIFORNIA
The 36,000-square-foot (3,345-square-meter) museum will showcase the history of the Seabees, the Navy's construction battalions. The new facility, which replaces the 62-year-old Seabee Museum, will open in 2010 and is expected to attract approximately 50,000 visitors annually. Read more...
SENATE PASSES TRAVEL PROMOTION ACT
Two weeks ago the Senate passed the Travel Promotion Act in a 79-19 vote. The measure is designed to promote the U.S. as a travel destination to people in other countries and communicate information about U.S. security and entry procedures. Read more...

WASHINGTON, D.C., BRACES FOR 'LOST SYMBOL' SEEKERS
The Da Vinci Code author Dan Brown's latest book, super-hyped The Lost Symbol, hits stores at 12:01 a.m. Tuesday. Can fans clutching dog-eared copies searching for real-life images from its pages be far behind asks USA Today? Read more...

ENVIRONMENTAL IMPACT OF UNITED STATES WHITEWATER PARKS QUESTIONED
Since opening in June on the Truckee River in Sparks, Nevada, a whitewater kayaking and tubing park has attracted thousands of people daily. But state and federal wildlife officials are concerned the park may harm the river's fish. Whitewater parks are growing in popularity in... Read more...

GOOD TIMES FOR NEW ORLEANS TOURISM ARE ROLLING ONCE AGAIN
Four years after being knocked down by Hurricane Katrina on Aug. 29, 2005, New Orleans is regaining its footing with tourists. Last year, 7.6 million visited, the New Orleans Convention and Visitors Bureau says, up from 3.7 million in 2006 and 7.1 million in 2007. Read more...
CHOCOLATE THEME PARK TO OPEN IN BEIJING
The "world chocolate dream park" will feature five pavilions and two outdoor sites displaying chocolate items, including a replica of the Great Wall and Terracotta Army. It is scheduled to open January 2010 in the Olympic Green. Read More ...

EUROPEAN UNION THREATENS RETALIATION IF U.S. IMPOSES NEW TRAVEL FEES
John Bruton, the European Commission's (EU's) Ambassador to Washington, criticized the proposed $10 fee on international travelers in the Travel Promotion Act. He said if the EU determines the new United States registration system and fee amounts to a visa, the EU may... Read More ...
HOTEL OCCUPANCY SEEN HIGHER, ON DISCOUNTS
Hotel occupancy will likely gain strength in late 2009 and 2010, but profit will remain elusive as hotels continue to use heavily discounted rates to draw in more travelers, according to a revised U.S. lodging forecast from PricewaterhouseCoopers. Read More ...

WRITING ONLINE HOTEL REVIEWS IS GAINING POPULARITY
The role of user-generated reviews is exploding says HotelNewsResource. Nearly 1 of 5 travelers say they read online guest reviews of hotels before booking, and about 1 in 10 travelers will write a review after their stay. Read More ...

HOTELS GIVING CHILDREN THE VIP TREATMENT
Chefs are whipping up record numbers of chocolate chip pancakes at the Fairmont Copley Plaza. Recorded readings of "Make Way for Ducklings'' are in demand around bedtime at the InterContinental Boston. At the Omni Parker House, the number of backpacks filled with canteens and mini flashlights being handed out by front desk clerks is through the roof. Read More ...
U.S. AIRLINES' CUT IN SEATS TO BE DEEPEST SINCE 1942
Delta Air Lines Inc. and the other big U.S. carriers are poised to make more cuts in available seats as the summer travel season ends this weekend, says Groups International, capping the industry's deepest retrenchment since World War II. Read More ...
ARE TRAVEL MARKETERS READY TO CONQUER THE NEW MOBILE FRONTIER?
By 2012 more than 1.5 billion mobile devices will be accessing the Internet, presenting a new opportunity for marketing professionals to deliver information right to consumers' hands. To speak to this topic, the HSMAI Travel Internet Marketing Special Interest Group (SIG) and... Read More...

STUDY: SOCIAL NETWORK MARKETING EXPANDS SPHERE
Though social network advertising gets a lot of attention, it is only one of many ways marketers can reach customers on social networks. Social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e- commerce. Read More...

GIVING UP CONTROL TO PREPARE FOR SEARCH IN A SOCIAL WORLD
Give up control to achieve success in social media campaigns, because in the end, brands really have no choice. That's the message that Charlene Li, founder of Altimeter Group and coauthor of "Groundswell," sent attendees during the Search Engine Strategies keynote Thursday in San Jose, CA says OnlineMediaDaily. Read More...
SOURCES
Appreciation is given to Ted Molter, CalTIA Board member, chair of the Membership Committee and Director of Marketing for the San Diego Zoo & Wild Animal Park, for his effort in gathering the many valuable sources of information to produce this newsletter.

E-Turbo News and Travel Wire News Publisher: Thomas Steinmetz , Editor-in-Chief: Nelson Alcantara,
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Ferri & Partners Marketing & Tourism Trends is provided free-of-charge to leaders in the industry by Ferri & Partners, a communications and public relations agency specializing in strategic communications and marketing. newsletter@ferriandpartners.com.

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The California Travel Industry Association (CalTIA), incorporated in 1981, represents the California travel industry. It is an independent, nonprofit association unifying California's many travel-related businesses to ensure the future health of tourism through our collective strength and corporate activities. CalTIA's mission is to serve as a catalyst for the various elements of our industry. It is dedicated to increasing our educational standards, articulating our political concerns, and promoting the economic well-being of California tourism. CalTIA is a partnership of action, in action! The Association serves as a vehicle to support our industry. Only through our willingness -- yours -- to become involved, can we effect the necessary changes and ensure the future health of our businesses, the California economy, and the California travel industry.

The organization appreciates your continued support. For more information about upcoming CalTIA activities and events and opportunities for you and your California business to get involved visit our website at www.caltia.org

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