CalTIA Ticker
March, 2009 - Vol 6, Issue 2
In This Issue
Sign Up

Please enjoy this edition of the Ticker newsletter, and remember to mark your calendar to attend CalTIA's 27th Annual California Conference on Tourism scheduled for June 22 - 24 at the Newport Beach Marriott. If you're looking for ways to enhance your business bottom line, increase productivity or retool your marketing plans, you won't want to miss this event! Read More ...


INDUSTRY JOINS TOGETHER FOR KEEP AMERICA MEETING CAMPAIGN
Two days after the U.S. Travel Association and industry leaders from key organizations issued guidelines for recipients of TARP funding, members of the meetings, events and incentive travel industry have banded together in a grassroots effort to draw attention to the important role meetings play in building successful businesses, as well as the vital role meetings, events and incentive travel play in the American economy.Read More...


CONSUMER CONFIDENCE PLUMMETS TO NEW LOW IN FEBRUARY
Americans' already battered confidence in the economy went into free fall in February, sinking to new lows as consumers grow more fearful over massive job cuts and shrinking retirement accounts. Read More...

REPORT: TRAVEL INDUSTRY DUE FOR RESTRUCTURING IN COMING YEAR
According to TravelMole, high debt repayment, reduced enterprise valuations, limited access to capital, and lower demand for products and services will force the travel industry to restructure itself in the coming year, asserts a new forecast from New York- based travel industry consultancy Hudson Crossing. Read More...

STUDY: ONE-THIRD OF GLOBAL TRAVELERS WILL REDUCE TRIPS IN 2009
According to a study conducted by Phoenix Marketing International's travel and leisure practice, one-third of travelers throughout the world will likely reduce travel in 2009 for economic reasons. The survey questioned 6,000 travelers in eight countries who made an overnight trip in 2008. According to HotelBusiness the survey also showed that a significantly greater proportion of past-year travelers in the U.S., United Kingdom and China are planning fewer 2009 trips than travelers in Canada, France, Germany, Australia and Japan. Read More...

SURVEY: RESEARCH, INNOVATION KEY IN '09
Marketing budgets may be on the chopping block, says MarketingDaily, but market research and innovation are high up on the priorities list, according to results of the newly released "Top Marketing Trends for 2009" survey from the Marketing Executives Networking Group (MENG). Meanwhile, while alternative energy and green marketing are still hot, senior marketers seem less preoccupied with global warming and health awareness as key issues--and rather disillusioned with off-shoring and the practical realities of Web 2.0. Read More...

COMPANY COST CUTS PUT LIMITS ON BUSINESS TRAVELERS
Business travelers, like the rest of the country, are tightening their belts says USA Today. With the economy in full swoon, more corporate travel departments are requiring cost-saving measures. Employees are increasingly pressured by travel managers to book tickets further in advance, opt for limited-service hotels, take public transportation and refrain from paying for others' meals. Read More...

14% PLUNGE IN JAPANESE OUTBOUND TRAVEL; "WORST YET TO COME"
November proved to be the worst month of 2008 to date for Japanese outbound travel with overseas traffic declining by -14.07% year-on-year, according to Travel Journal International (TJI) Online, reports The Moodie Report. TJI Online Editor Adrian (Edo) Mangiboyat noted... Read More...

SURVEY: HONEYMOON SPENDING TO DECREASE
In a recent survey conducted by Traveler's Joy, a popular online honeymoon registry service, 62 percent of respondents report that they plan to spend less on their honeymoon than originally intended due to the current economic downturn. According to the Wedding Report, the average cost of a wedding... Read More...
CALIFORNIA EXPECTS TOURIST SPENDING TO FALL 8%
The San Francisco Chronicle reports that the good news at a conference hosted Tuesday by the San Francisco Convention & Visitors Bureau, as one keen observer put it, is that February is almost over - so we're making progress at putting 2009 behind us. Visitors to California spent $96.7 million in 2007, and while the 2008 final figure is not yet in, it is expected to be roughly the same, said Dan Mishell, research director of the nonprofit California Travel & Tourism Commission, which seeks to plant the image of California in minds of potential visitors across the country. Read More...

CALIFORNIA ACADEMY OF SCIENCES CLOSES RAIN FOREST EXHIBIT FOR REPAIRS IN SAN FRANCISCO
The attraction is closing its new rain forest exhibit this week to replace several cracked glass panels. The attraction's four-story dome houses the largest spherical rain forest exhibit in the world. It is the cornerstone of the Academy's $488 million expansion, which opened in September. Read more...

1.9 BILLION CAL EXPO ARENA PLAN WOULD CLOSE WATERPARK IN SACRAMENTO, CALIFORNIA
National Basketball Association consultants proposed a redevelopment plan, which would include an arena for the Sacramento Kings basketball team, an enclosed fair exhibit space, a mall, offices, and residences. The Cal Expo board will begin a search for qualified developers. If the project proceeds, the existing waterpark would close in 2016. Read more...

OCTOPUS FLOODS SANTA MONICA PIER AQUARIUM IN CALIFORNIA
The small, two-spotted octopus apparently disassembled the recycling system's valve, flooding the area with about 200 gallons (757 liters) of seawater. The only significant damage was to newly installed cork flooring. Read more...

ANIMATRONIC LINCOLN SHOW TO RETURN TO DISNEYLAND IN ANAHEIM, CALIFORNIA
The Disneyland Opera House will close on March 16 for renovation and will open later in the year with "The Disneyland Story, featuring Great Moments with Mr. Lincoln." The original Lincoln show was created by Walt Disney and his Imagineers for the 1964 New York World's Fair and debuted at Disneyland in 1965. Read more...
TRAVEL INDUSTRY SCRAMBLE TO COPE AS AMERICANS SPEND LESS
The sinking U.S. economy is forcing many Americans to cut back on or give up a hallowed tradition: the family vacation. A USA TODAY/Gallup Poll finds that 58 percent of people who normally take an annual vacation away from home will shrink their vacation spending this year -- or just not go. Read more...

U.S. ATTRACTIONS OFFER TOURISTS DEEP DISCOUNTS, FREE NIGHTS
Hoping the prospect of sales will woo cash-strapped travelers, the nation's tourist destinations are taking a page from the retail playbook, offering tourists deep discounts and freezing gate prices. Free night stays at Walt Disney World in Florida, Coupons worth $15 off at Pennsylvania's Hersheypark, Admission to the Georgia Aquarium, the world's largest fish tank, at last year's prices. Read more...

PHILLY LEVERAGES 'LOVE' TO PROMO ART, HISTORY
Philadelphia is launching a new series of local, regional and national tourism marketing efforts to promote an array of art, history, science and culture events that are converging there this year. The efforts, by the Greater Philadelphia Tourism Marketing Corporation (GPTMC), the Constitution Center and by the new "America I AM" exhibition on African-American culture, will spotlight such museum events as... Read more...

NEW ORLEANS OPTIMISTIC ABOUT 2009 TOURISM
A spokeswoman for the New Orleans Convention and Visitors' Bureau is optimistic about 2009 but says officials early in the year will be watching whether the national recession affects tourism numbers. Mary Beth Romig says no conventions have canceled so far but companies may send fewer attendees to meetings. Read more...

ZOOS AND AQUARIUMS LEFT OUT OF UNITED STATES ECONOMIC STIMULUS FUNDING
Museums are eligible for funds from the recently passed $787 billion federal stimulus legislation, but zoos and aquariums are excluded. After the United States Conference of Mayors submitted a list of potential projects that could help stimulate the economy, some zoo and aquarium projects were criticized, leading Congress to add an amendment prohibiting them from receiving funds. According to the Association of Zoos and Aquariums, its 216 members generate $7.6 billion in annual economic activity and support more than 74,000 jobs. Read more...

COMPETITION INCREASING FOR UNITED STATES THEME PARKS JOBS
Seasonal employers, including theme parks, are receiving more job applicants this year, especially from laid-off, older workers. Theme parks will hire close to 500,000 employees for the summer, about the same as last year, according to IAAPA. Read more...
VISIT BRITAIN CHIEF: GRUMPY BRITISH HOTEL STAFF SCARING AWAY TOURISTS
Grumpy staff and poor value for money blight British hotels, deterring foreign visitors when the economy needs them most, the government's tourism boss was quoted by Reuters as saying on Thursday. Tourists have to put up with a failure to provide basics such as soft towels and fresh bars of soap, said Christopher Rodrigues, chairman of VisitBritain. "We're now in an environment where you have to do quality. Read More ...

TOURISM DOWN UNDER IS SHAKEN
The land of the kangaroos is going through its worst possible condition as far as its tourism is concerned says Hotel & Resort Insider. Australia's outbound Tourism is suffering heavy losses even before the world economic slowdown hit hard. The $90 million tourism industry will not find any solace from it local tourism industry. Read More ...

FRANCE 'REBRANDS' ITSELF IN PURSUIT OF MORE TOURISM DOLLARS
With the opulent French Riviera, iconic Eiffel Tower and luscious vineyards, France stands tall and proud as the world's No. 1 travel destination. But it's not No. 1 in tourism revenue, to the chagrin of the country's tourism authority SAYS Associated Press. So it's launched a campaign to "rebrand" France, a place already considered a dreamland by would-be travelers across the globe. Read More ...

TOKYO FISH MARKET OVERWHELMED BY TOURISTS
Tourists are known for acting silly sometimes says Associated Press. You have to cut them some slack. But licking the tuna? Overwhelmed by an increasing number of misbehaving tourists at the world's largest seafood market, Tokyo fishmongers last month decided to put their foot down, temporarily banning all visitors from one of the most popular tourist destinations in the city - their predawn tuna auctions. Read More ...
U.S. HOTEL RATES FALL AS OCCUPANCY PLUMMETS
U.S. lodging industry occupancy and revenue per available room dropped by double-digit percentage levels in January compared with the previous year, according to data released by Smith Travel Research. Occupancy for the month fell to 45.9 percent, down 10.7 percent from the 51.5 percent occupancy levels seen in January 2008, the data indicated. Read More ...

HOTEL INDUSTRY'S OBAMA PROSPECTS
Making the United States a more desirable destination, defeating so-called "card check" legislation, facilitating entry to the U.S. and funding a robust marketing campaign are key priorities for hotel industry leaders. While they indicate that achieving these goals will be challenging, they also suggest that prospects of a brighter domestic tourism picture are in the cards. Read More ...

GREEN HOTEL CHAIN LAUNCHES IN US
American hotel group Starwood Hotels & Resorts Worldwide has launched a chain of eco-friendly hotels which it says will help make guests more environmentally responsible. The first green hotel - called Element - will open in Lexington, Massachusetts this summer and will be followed by others in Las Vegas, Houston and Baltimore reports ehotelier. Read More ...

DEMAND, SUPPLY GREW FOR EXTENDED- STAY HOTELS
While extended-stay hotels have taken a hit during the economic downturn, they continued to see demand growth in the closing months of 2008 even as the rest of the lodging industry saw demand declines, according to a research article published this week by Smith Travel Research. U.S. extended-stay hotel year-over-year demand growth dropped steadily as the year closed, with growth at 3.8 percent in September, 2.6 percent in October and 0.6 percent in November, says BusinessTravelNews. Read More ...

DUBAI HOTELS CUT RATES AS OCCUPANCY SLUMPS
Dubai hoteliers are waging a price war, with room rates cut by as much as half as they try to lure tourists hit by the global financial crisis reports Business Intelligence Middle East. The recession in Europe, Dubai's largest tourist source market, has caused a sharp drop in visitor levels, with occupancy rates down 25% on those enjoyed at the same time last year. Read More ...
A RARE DIP IN AIRLINE TRAFFIC IN 2008
U.S. airline traffic fell in 2008 for only the fifth time since the government began tracking the data 35 years ago as the global economy weakened and carriers slashed schedules. Traffic, measured in miles flown by paying passengers, slid 2.3% for the seven biggest U.S. carriers, led by a 6.5% drop for United Airlines reports the Los Angeles Times. Any positive results pending from smaller airlines won't be enough to make up the shortfall and prevent 2008 from snapping a streak of five annual gains. Read More ...

SOUTHWEST TESTING WI-FI ON BOARD
BlackBerry addicts, rejoice (perhaps)! Southwest Airlines is testing the idea of wireless Internet accessibility on its planes says MarketingDaily. The air carrier rolled out its first WiFi-enabled airplane earlier this week, and will add three others by March. Read More ...

TULSA PASSENGERS TRY OUT TSA'S FULL- BODY SCANNERS
The 35-year reign of airport metal detectors began its slow descent this week in Tulsa, where for the first time some passengers are skipping metal detectors. People are instead being screened in a 9-foot-high portal with glass shields that rotate to produce vivid pictures of what is underneath passengers' clothing. Read More ...

ECONOMY PUTS MORE SMALL PLANES IN THE AIR
Smaller turboprop and jet planes are not new to aviation, but they have grown in use since the attacks of Sept. 11, 2001, which caused a steep decline in air travel. In response to that, as well as the economic downturn, many of the country's largest carriers have been mothballing larger jets or using them on long- haul flights exclusively. Read More ...
RESORTS CONNECT VIA SOCIAL NETWORKS, BLOGS, :HSMAI
Today, says Hotels, resorts are seeing the value of engaging prospective or recurrent guests online through social networks, blogs and review and photo sharing sites. More than 35 resorts participate in HSMAI's Resort Marketing Special Interest Group "Best Practices Initiative"; the most recent study from this group, Online Marketing and Social Media, was conducted earlier this year to analyze online marketing approaches today. Read More...

LEVERAGING YOUR MARKETING SPEND WITH THE YOUNG, HIP AND MOBILE
As marketers in today's tight economy, we are forced to look at channels that spread our message to the broadest audience in the quickest amount of time with the least amount of cost. However, the question remains: How exactly do we do this? For certain brands, let's say in the retail and entertainment space, the easy answer is just to hit the trendy types because we know word-of-mouth is the most influential form of communication. Read More...

STUDY: SPAIN AND ITALY LEAD EUROPEAN ONLINE TRAVEL GROWTH
At the close of 2008, online leisure/unmanaged business travel bookings represented 29 percent of the EUR 246 billion European travel industry, the world's largest regional travel market according to a new study by PhoCusWright. Online travel bookings will grow significantly faster than total gross bookings, which are projected to increase by 3 percent. Read More...

CUSTOMERS SPEAK LOUDLY AND CARRY A BIG CLICK
Back in the day, one advertiser encouraged us to "fly the friendly skies." But if we found those skies less than friendly, we probably relayed our dissatisfaction to a few friends and family members. If we were really disgruntled, says an article in OnlineMediaDaily, we'd sit down and write a complaint letter to the airline. But suffice it to say that our opinions and experiences -- both negative and positive -- had little (if any) impact on other consumers. The landscape has changed completely. Read More...

INTERNET USE GROWS AT MEETINGS, AS DO CHALLENGES
Until recently, travelers attending conferences or trade shows had simple Internet needs. They would check e-mail messages and maybe look up information on the Web or connect to the home office. Now, meetings are likely to include streaming video and online interaction says The New York Times. And back in their rooms, travelers are downloading movies and logging onto peer-to-peer networks. Read More...
SOURCES
Appreciation is given to Ted Molter, CalTIA Board member and Director of Marketing for the San Diego Zoo & Wild Animal Park, for his effort in gathering the many valuable sources of information to produce this newsletter.

E-Turbo News and Travel Wire News Publisher: Thomas Steinmetz , Editor-in-Chief: Nelson Alcantara,
Copyright © 2006 eTurbo News, Inc. All rights reserved.

eTurboNews, Inc, PO Box 208, Haleiwa, Hawaii 96712-0208 USA
PH: +1-808-521-2800 US/Canada Toll-free: 1- 888-884-8822
Global Toll-free: ++800-520-0280 FAX: +1-310-362-8973 / www.eturbonews.com / www.travelwirenews.com

TravelDailyNews International is a project of Travel Media Applications. TMA is the travel industry's leading technology company, assisting travel companies to take advantage of the Internet and new technologies. TMA owns and operates TravelDailyNews Greece & Cyprus & Travel For All, offers communication tools and services for the tourism market and represents major tourism exhibitions such as International Luxury Travel Market (ILTM).

Travel Media Applications
47 & 49, Byzantiou Street 171 22 N. Smyrni, Athens, Greece
Tel: +30 210 93 74 050, +30 210 93 74 052
Fax: +30 210 93 74 051 E-mail: tma@tma.gr

Ferri & Partners Marketing & Tourism Trends is provided free-of-charge to leaders in the industry by Ferri & Partners, a communications and public relations agency specializing in strategic communications and marketing. newsletter@ferriandpartners.com.

International Association of Amusement Parks and Attractions (IAAPA) member e-newsletter.

The California Travel Industry Association (CalTIA), incorporated in 1981, represents the California travel industry. It is an independent, nonprofit association unifying California's many travel-related businesses to ensure the future health of tourism through our collective strength and corporate activities. CalTIA's mission is to serve as a catalyst for the various elements of our industry. It is dedicated to increasing our educational standards, articulating our political concerns, and promoting the economic well-being of California tourism. CalTIA is a partnership of action, in action! The Association serves as a vehicle to support our industry. Only through our willingness -- yours -- to become involved, can we effect the necessary changes and ensure the future health of our businesses, the California economy, and the California travel industry.

The organization appreciates your continued support. For more information about upcoming CalTIA activities and events and opportunities for you and your California business to get involved visit our website at www.caltia.org

Email Marketing by