"Effective Messaging in Today's Green Market"
Guest Speaker: Carolyn Parrs
Carolyn Parrs is co-founder of Mind Over Markets, a dedicated green marketing communications company in Santa Fe, New Mexico. For over 10 years, she has helped businesses and organizations succeed in the growing green market such as Marsha Mason's Organic Farm and Natural Products and BioShield Healthy Living Paints.
Her current clients range from organics to clean tech, green cleaning services to eco-friendly lawn services, non-toxic paints and green home d�cor products to educational institutions, pet food, shipping pallets and more.
Carolyn is a frequent keynote speaker on the topic of green marketing and women in the green movement. Venues she has presented at include Green America's Green Business Conference, INDA Conference for the Association of the Nonwoven Fabrics Industry, the Secondary Materials and Recycled Textiles Association, University of Ottawa's Sustainability Conference, the American Marketing Association, the American Management Association and the National Association of Women Business Owners.
Carolyn is a featured author on Green Marketing in Thomson Reuters book series for C-level executives called Inside the Minds: Greening your Business. As part of her passion to help green companies grow, she co-authors the Green Marketing Blog, a definitive, thought-provoking and educational guide to effective messaging in the maturing green market. Her multi-media blog, Women Of Green, provides a strong voice for women leaders focused on environmental and social issues.
Carolyn is a certified Marketing and Business Coach and works one-on-one with entrepreneurs and executives internationally. She has worked as a Senior Copywriter at top New York City advertising agencies, such as Benton & Bowles and Wunderman Worldwide, serving clients such as General Foods, Proctor & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, Time/Life Books and more.
As a 26-year old, Carolyn started her first business, Poochi Canine Couture, Inc., a company that manufactured and designed fashion pet accessories and apparel. Poochi sold in over 1,000 department stores, pet stores and chains nationwide including Bloomingdales, Neiman Marcus, Macy's, Harrods of London, Dayton-Hudson, the Spiegel Catalog, Target, Venture and Ames stores. After four years, the Con Agra Corporation acquired Poochi. Carolyn and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on radio and cable shows such as HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, People Magazine and Cosmopolitan.
Carolyn lives in Santa Fe, New Mexico with two children, and pets, Heart, Soul and Marble Eyes. Her joy fix is playing marimba, the music of Zimbabwe.
Hosted by:
