In a newly released report by The NPD Group a leading provider of comprehensive consumer and retail information, Hispanics, on average, visit c-stores more frequently on a monthly basis compared to non-Hispanics.  In the report, entitled "The Hispanic Convenience Store Shopper" not only do Hispanics frequent c-stores more often than non-Hispanics, but they tend to buy a larger variety of items and spend more too!  

The report  also reveals that convenience is the primary reason 3 out of 4 Hispanics select a c-store and 10% of whom select a store because a Spanish-speaking employee is available to them. According to an NPD C-store industry analyst, Hispanics are the fastest growing segment of the U.S. population and therefore an important segment for the c-store channel.

Understanding shopping behaviors, product purchase and brand preference is the key to attracting new and maintaining current customers. 

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TANK CAPACITY REMINDER

YOUR TANKS CAN ONLY BE FILLED TO 90% 

Most trucking companies have a rule that the driver cannot fill your tanks over 90%. Some drivers can even get fired if they do. We know there are drivers out there who will go over, but please don't expect them all to. Always order so your tank is under 90%.

If it's an after hours delivery and you know the levels might be close, try taping a veeder root printout to the door for the driver to see. If it's close and they are going by generic tank charts, the driver may think the load won't fit, when in fact it will. Leaving a veeder root printout is a great way to insure you get all the product that you ordered.

If you ordered earlier in the day, and you think your load might not fit, please call us to cut back the gallons. It's much cheaper to short the load a few hundred gallons, than it is to get rid of a retain.

Retains are probably costlier than you think. We get charged for the extra stop, extra mileage to wherever we have to take the retain, and any extra unloading time. A typical retain can cost $150+, which can be passed along to the dealer if they ordered more than their tank could hold.

LOYALTY PROGRAMS

Raise your business' value by fueling customer loyalty.

Start with a simple program that makes it easy and rewarding

for your customers to do business with you repeatedly.

Get them cycling back to you.

For more information about loyalty programs

Please call Tina at (619) 501-3300 Ext. 123

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As always, we appreciate your patronage and thank you for your continued loyalty.