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INDUSTRY NEWS - The NACS Show
MARK YOUR CALENDAR - Retailer registration is now open for The NACS Show (National Association of Convenience Stores). This year's event at McCormick Place in Chicago will run October 1st through October 4th.
The NACS Show aims to provide retailers with strategies to attract new customers, promote growth, build the brand, and improve the bottom line. The 2011 expo will feature over 1300 exhibitors from across the country, 50 educational workshops and legendary newsman Tom Brokaw will be guest speaker at the Closing General Session! You can register online and even check out the latest information about exhibitors, speakers, workshops and networking events. Visit NACS for more details.
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$$$$ YOU HAVE A CHOICE $$$$
We Offer a Wide Varierty of Pricing Options
- Fixed Pricing
- OPIS Low Pricing
- LA Spot Pricing
- Inversion Protection Pricing
Contact Customer Support TODAY!
(619) 501-3300
Option 2 |
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No April Fool's
April 20, 1893 - Edward Doheny, a struggling prospector and his mining partner strike (black) gold when they drill into the tar seeps between Colton Avenue and Beverley Boulevard in Los Angeles. The discovery sets off California's first oil boom by producing about 45 barrels per day. By 1895, 80 wells in the Los Angeles City field were producing nearly 750,000 barrels - over half of the 1.2 millon being produced in the entire state of California! By 1897 over 500 wells were pumping and sadly, over-supply causes the price of oil to drop to 25 cents a barrel. That's right, 25 cents a barrel! |
A Supreme Employee
Jordan started his career with Supreme Oil Co. in March of 2007. He quickly moved up the ranks to billing clerk and since then has held almost every position in the accounting department. His use of problem solving and logic has helped the accounting department cut back on costs while still maintaining a high standard of professionalism and accuracy. His laid-back and down-to-earth attitude helps serve customers and co-workers alike. He hopes to expand his knowledge and responsibilities to help further improve the operations and functionality at Supreme Oil for many years to come. |
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RETAIL ROUND UP - Incentive Programs
Consumers seek to capitalize on the money they spend and want the most out of their purchase; especially in a tough economy. Now more than ever, retailers need to find creative ways to sustain their business and keep the customer coming back. Incentive programs have become a standard marketing tool for c-store retailers. Not only do they create loyalty and encourage customers to spend more, but they also attract new customers.
According to the NDP Group/Motor Fuels Index, the percentage of consumers who cited rebate/discount/rewards programs as the #1 reason why they choose to fuel their vehicles at a particular station is on the rise. In fact, these types of programs actually surpassed "brand preference" as the reason for where consumers choose to fuel up. There are many types of programs retailers can implement. Whether it's a sustained discount for a period of time, awarding points that can be redeemed for tangible items, or offering discounts on store items, no matter how you slice it, research proves that these programs work!
If you would like ideas, suggestions, or need help implementing a program at your store, call us!
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YOUR OPINION MATTERS!
Your success and satisfaction is our #1 priority.
If there's something that we can do better,
let us know!
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755 West A Street
Suite 200
San Diego, CA 92101
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