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May 2012
Lauren's Corner
Book Review: "For Better or For Work: A Survival Guide for Entrepreneurs and Their Families"ts Opened
The Most Shocking Threat To Your Small Business
Smartphone App of the Month
Office Notes

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 Lauren's Corner     

 

 

This month, we have a few apps - instead of a shiny gadget of the month - to recommend. To coincide with Erika's review of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families by Meg Cadoux Hirshberg (Meg's husband, Gary Hirshberg, founded Stonyfield Yogurt), we're giving away a copy of the book; just take the trivia quiz, and you might win! Finally, are you looking for new advertising opportunities? Consider sponsoring this newsletter (scroll to the end for more info.)! As always, send any newsletter feedback to: news@groffnetworks.com

 

 

 

 

  Lauren 10.2011

          Lauren signature

          Lauren Groff, Groff NetWorks

 

 

 

 Photo of the Month

 

 Erika and Hannah

 

Just in time for mothers' day, Hannah is saying... da-da.

Oh well. Happy Mothers' Day!

 

 

 

 

Book Review: For Better or For Work
By Meg Cadoux Hirschberg 
Reviewed by ERIKA GROFF

 

     Do you go on working vacations? Are you on call all the time? If these situations sound familiar to you, welcome. You're an entrepreneur and have yourself a family, trying to not only keep a healthy work/life balance but to be successful at both. Somehow. Luckily, you're not alone. There's a book that reassures you of that by sharing war stories of others' survival strategies. Meg Cadoux Hirshberg, wife of Stonyfield Yogurt owner Gary Hirshberg, began writing a family/work column for Inc. magazine in 2008. Those popular columns, and the subsequent letters to the editor, became the fodder for her new book, For Better or For Work: A Survival Guide for Entrepreneurs and Their Families.

 

The book doesn't have in-depth company/family profiles. There are, however, small glimpses of such companies/people scattered throughout the book, along with helpful questions for consideration at the end of each chapter. Questions like "What, if anything, are family members expected to do for the business?"


One of the most practical chapters is about technology and how we can't live with - or without - smartphones that keep us wired at all times. While they give us more connectivity and let us conduct business transactions from little league fields as well as board rooms, they also make us feel beholden to them.

 

Hirshberg quotes a rabbi who says he finds intrusive technology to be a stressor in most relationships. "People are not present for each other," he said. The author challenges the entrepreneur - and, it applies to anyone, really - to keep some rooms, perhaps the kitchen - technology-free zones. That way, you can practice being fully present with people. That got me thinking: I should stop bringing my iPad with me to the dinner table. What are my kids learning about my priorities when they see me using technology so much, sometimes to their detriment?

 

The book closes with 20 Simple Rules: some for the entrepreneur, some for the spouse, and some for the couple. The advice is practical: take the long view, give your spouse a voice, befriend other company-building families. In the end, this book provides solace to the business owner and, especially, his/her spouse and family. You're not alone! It also gives the entrepreneur's family occasion to stop and think about how to communicate and imagine needs, expectations and maybe even best and worst-case scenarios with one another. Buy this book for an entrepreneur... and her/his spouse!

 

Win This Book (above)!

 Want to snag Meg Cadoux Hirshberg's new book "For Better or For Work"? Guess the trivia question below (this one's in honor of mothers' day). If you're correct, you'll be entered to win one copy of the book!

 

This Month's Trivia:

 

Which of the following is true about a mother and her babies?

a) A mother giraffe often gives birth while standing

b) A female oyster, over her lifetime, may produce over 100 million young

c) Kittens are born both blind and deaf, but their mother's purring is used to signal them

d) All of the above

 

E-mail us right now with your answer!

 

Please note: One prize per entrant per year. Entrants who have won a trivia contest in the last 12 months are ineligible to compete for prizes.

 

The trivia winner for the month of April was  

Brian Meers at Colt Recycling  

in Schenectady.  

 

Congratulations, Brian! He correctly answered our question below and won a pair of movie tickets...

 

What event directly caused the creation of "April Fool's Day"?

a)  The addition of January, February & March to the original calendar

b)  A huge snow blizzard that occurred on April 1, 1909

c)  A series of jokes played on candidates on April 1 during a political campaign

 

The answer is: (a).

 

 

 

 

 

 


The Most Shocking Threat

To Your Small Business


     

Hopefully, by now, you realize you need to keep a close watch over the security of your PC and other devices (or, you're smart enough to hire us to do it for you). Either way, cybercrime is BIG business, and small business owners are seen as the low hanging fruit by attackers who are looking for easy-to-steal financial data, passwords and the like. Some do it for profit; others do it for fun.

 

     But there's a much bigger threat to small business data security that can not only portend to leak your information out to the masses but can also corrupt or erase data, screw up operations and bring everything to a screeching halt. What is it? Surprisingly, it's your employees.

 

     "Human error" is the #1 leading cause of data loss, system failure and virus attacks. In some cases, it's an innocent "Oops! I deleted it." Other times, it's a malicious act of revenge from a disgruntled employee who didn't get the raise they wanted or simply feels taken advantage of. Recently, a disgruntled employee working for oDesk, a third party content management firm, leaked Facebook's highly detailed rulebook for flagging inappropriate posts. This document contained shocking guidelines regarding sexual content, death and disfigurement as well as racially charged content.

 

   The above incident, while a problem, is a mild case. Often employees seeking revenge will steal and post client data, financials or other competitive information online. In some cases, they sell it. Other times, employees delete critical files to either cause harm to the organization or to cover their tracks. And when it's your client's data that gets stolen or compromised, you have a major PR nightmare to deal with aside from the costs and problem of recovering the data.

 

     At a minimum, first, make sure you back up all critical data remotely. Second, monitor employee's usage of data. Simple content filtering software can detect not only when employees are visiting inappropriate sites, but also detect if they delete or alter large amounts of data - all signs that something could be amiss. And finally, it's worth a little bit of money to find a good employment attorney to help you craft various policies on using and accessing confidential information.

 

 

 

 

Smartphone

App of the Month

 

Need to text someone, but you want your voice to truly be heard? Try Voxer, a push-to-talk application that makes your phone function like a Walkie Talkie.

Let's face it. Sometimes, our text messages don't get through the way we want them to. Was someone joking? Being sarcastic or sincere? How can you tell?

Voxer lets you record your message, then send it instantly like a text message so your recipient can listen to your message.

Plus, it's safer to use than texting while walking or driving!

Help For the Helper

 

   Are you caring for someone? Organizing meals or a potluck? Trying to coordinate schedules and tasks for a surprise party? Help is on the way!

 

   Try takethemameal.com to create a meal train, where users can sign up to bring meals on specific dates.

 

   There's also signmeup.com, where you can post needs (i.e., volunteers to set up an event, kitchen crew, post-party clean-up help), along with food or other items needed (i.e., balloons, coffee pot). Viewers can sign up for tasks and/or items.

 

   Lastly, there is carecalendar.org, which is meant to help coordinate care for a sick friend or relative. Plug in tasks, errands, and/or food needed, and sort by errand or date. You can also restrict users so that only certain approved people, for example, can view/sign up for specific needs (i.e., childcare), while everyone is welcome to sign up for meals.

 

 

 

 

Office Notes
  

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