May 2010
NetWork News

Insider Tips To Make Your Business Run Faster, Easier, and More Profitably

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As a business owner, I know you don't have time to waste on  technical and operational issues. That's where we shine! Call us, and put an end to your IT problems finally and forever!
- Lauren Groff
Groff NetWorks, LLC
 
 lauren
STOP! Don't Upgrade Your Server Until You Read THIS 
  
   A new breakthrough in technology may change the way you think about traditional computer networks. It's called "Cloud Computing" and could save your business quite a bit of money on software, hardware, upgrades and services. Here's how it works...

   Instead of purchasing hardware and software to be hosted at your office, cloud computing puts your programs and data on a highly secure "super server" (also called a data center) online. These servers have huge amounts of storage space and power that no small business could ever fully utilize. The data center then "rents" a portion of the space, power and software licenses to multiple businesses, giving you top-of- the-line resources at a fraction of the cost. All you need is an Internet connection, and you're in business.

   This is not a new concept and companies like SalesForce, Gmail, Google Apps, Constant Contact, and many other online applications have been offering their services this way for years - and because it's so much more economical than installing, hosting and supporting a network in-house, the concept is catching on fast. Still skeptical? 

   Here are nine reasons why this concept is catching on FAST with small to medium business owners, and why you might consider it, too:
1. You have an INSTANT virtual office. Cloud computing allows you or your employees to access and work from any secure PC, laptop or device. If you have employees that travel, are in remote locations or who need or want to work from home, this is an ideal solution.

2. You'll save hard dollars on software, hardware and support. First, you won't have to purchase, install or maintain servers or other network equipment. You also won't need "super computers" to run the software, allowing you to purchase lesser-expensive laptops and PCs. Second, the software will be cheaper, because you are renting it instead of purchasing it. Finally, IT maintenance and support costs will drop because the server is being maintained by the hosting company, not you.

3. Less Down-time and Problems. Software in the cloud runs on extremely fast and reliable systems that include some form of redundancy. What that means is if one server or component stops working, another server or component will instantly take over without you even realizing something happened. Compare that to your own server going down; until you get it fixed, you're unable to work.
4. Automatic Disaster Recovery. If we've said it once, we've said it 100 times: make sure you back up your data! When your data is hosted in the cloud, the back-up is done automatically for you. Since your software and data reside on an off-site server in a data center, you already have a way to access it even if you couldn't get into the office.
 
5. Less Expensive To Scale Your Network Up Or Down. If you start to run out of space on your local office computer or server, you'll need to purchase an additional hard drive and pay for the installation. In a cloud computing environment, you just pay for the amount you need and increase your storage plan when necessary. And if you want to scale BACK, you can do that without penalty.

6. Hassle-Free Software. If you've ever had to search for software disks, you know what a pain it can be. With cloud computing, all your software is loaded on a server in a data center and then shared over the Internet. There are no software disks to manage, organize or file.
7. Environmentally Friendly. Because resources are shared, cloud computing uses significantly less power. You also won't have to upgrade your hardware as often, which means fewer PCs, laptops and other components piling up in landfills.

 8. No More Expensive Software Upgrades. Networks in the cloud benefit from automatic software upgrades; best of all, they are done FOR you. When a software upgrade is needed, only the server "in the cloud" gets loaded up with the most up-to-date software versions. Then each computer accesses this software via the Internet.
9. Reduced Maintenance. When your software is in the cloud, patches are automatically applied, meaning fewer re-boots and down-time for maintenance. It's all taken care of for you.
Coming Soon: Interchangeable Cell Phone Chargers 

    When it's time to upgrade your cell phone, there's a cost you probably don't think about until it's time to pay the bill: the charger. Sure, your new purchase comes with a wall charger. But if you want to charge your phone in the car, that old one you have just won't work.   
 
   Fortunately, all that is about to change.  Seventeen wireless handset manufacturers have agreed to make interchangeable chargers that will work for the majority of new cell phones, according to USA Today. This is expected to take place by 2012. Hurray! One less expense at the cell phone store!
 
doreenClient Corner
"The Arsenal Partnership is very pleased with Groff NetWorks.  Groff NetWorks' staff is very helpful, and the technicians are extremely knowledgeable.  Their quick response to address our various IT requests has been refreshing." 
 
-Doreen Dean, Administrative Assistant, Arsenal Business & Technology Partnership

 
arsenal
 
Shiny New Gadget of the Month:
Asus Videophone Touch
  It's the next generation of mobile phone: The mobile video phone.
 
    For the busy entrepreneur on the go, this device could mean more face-to-face meetings and a more personalized conference call experience without being confined to the office. 
 
   In addition, the device may even contribute to better communication with staff, vendors, and clients since the video aspect allows you to see and react to both verbal and NON-verbal cues.

   The Asus Videophone Touch AiGuru SV1T, as it's called, is certified to work over Skype, an Internet calling service that provides free or inexpensive calls all around the world.

   About the same size as a small hardcover book, the device is easy to carry and sports a seven-inch screen. 

   Set-up is easy, too. Just turn on the Asus AiGuru SV1, set the date and time, and let it search for wireless connections in the area.  

   Typically, it can find an available wireless network within seconds and connect right away. Once it's connected to the Internet, you simply sign in with your Skype user name and password, and call away.

   The device costs about $235 and can be purchased online or through most office supply or electronics superstores. 
 
Three Turn-key Ways To Learn More About Your Customers
  These days, getting up-to-date information from your contacts isn't easy. On top of managing your e-mail and phone calls, now you have to check Facebook, Twitter, My Space, and Linked In just to make sure you don't miss something. It's enough to make your head spin.   
   But Microsoft Outlook may have the solution. Outlook Social Connector (OSC), a recent add-on to Outlook, puts all your social media communications and emails in one place, eliminating the need to check multiple sites for the info you need.
 
   Both avid fans and rare users of social media will likely find the new OSC tool to be a big time saver.  Here are three reasons why:
 
1) Communication History. Can't remember the last time you e-mailed someone? Looking for an attachment referenced in an e-mail? Your mailbox is searched and recent messages, as well as a list of attachments you've exchanged with that person, appear. A quick look at the OSC reveals the last time you received an email from them, and one click opens it up.

2) Updated Contact Info. In real time, your OSC will go out to social networks and let you know what your colleagues and friends are up to. If your contacts update their profile or change their status, OSC will tell you that, too.

3) Adding New Contacts. With a simple click, you can request to be someone's friend or colleague on any social network and OSC will add them to your  contact list. 
 
Lauren's Corner
  I just got back from an overwhelmingly great conference!  Called The 2010 Marketing Boot Camp, it was an event that was geared to help improve computer consulting businesses throughout the nation by giving some very practical and yet amazing insights into management, sales strategies, and, of course, marketing, from top-rate speakers from across the country.  In getting ready for it, I thought, "Gee, I've been involved with Robin Robins marketing program at this level now for almost two years, so I should be old hat at most of what is going to be presented at the Boot Camp, and it will simply be good to brush up and be reminded of a few good strategies."  WRONG!  Of course, there were some good reminders, but most everything was new and fresh.
 
With all that great stuff, my accountability group and I are trying to focus on taking one main 'thing' home.  "What are you going to put into practice in your business from what you learned?" is what we've been asking each other.  Oh, each of us has a list a mile long of all the things we learned about and want to implement, like a new vendor we signed up with, or a new sales skill.  But sometimes, in order to change anything, you have to start by changing just ONE thing.
 
And my take-away advice for you reading this is:  make sure that you get involved in a trade association of some kind.  The input you can get from others who are in the trenches doing similar work can be tremendous! Hey, who knows; maybe Mr. T will show up at your next conference!
 
Office Notes
 
Happy birthday to us!
 
Groff NetWorks is turning five. Come on out from 4 p.m. to 6 p.m. on Thursday, May 20 to Footsy Magoos, 17 First Street, Troy to help us celebrate. RSVP to info.evite@groffnetworks.com or (518) 320-8906, and we'll buy you a drink! Feel free to invite others.
 
WIN!!!  
 
Look for a chance to win a Blu-Ray player!  Send us the most qualified referrals, and you could win!!! Look for details in the mail.  Contest ends May 28.
 
Who Wants to Win a $15 Dunkin Donuts Gift Card? Take our Monthly Trivia Challenge! 

The Grand Prize Winner of last month's Trivia Challenge Quiz is (drum roll, please) Augi Vaicus of WhoDat, LLC. He was the first person to correctly answer our question below:

Who was the first female LPGA golfer to amass $1 million in her career?

A) Kathy Whitworth
B) Juli Inkster
C) Jan Stephenson
D) Amy Alcott

The answer is "a": Kathy Whitworth.

Congratulations, Augi! You won a $15 Dunkin' Donuts gift card! Now, here's this month's question:

This Month's Trivia:

Colonel Aureliano Buendia had 17 sons with 17 different women in which of these novels?


A) Mona Lisa Smile
B) One Hundred Years of Solitude

C) Dirt Music

D) The Satanic Verses


E-mail us right now with your answer, and win a $15 Dunkin' Donuts gift card if you're the first with the correct answer! trivia@groffnetworks.com

Please note: One prize per entrant per year. Entrants who have won a trivia contest in the last 12 months are ineligible to compete for prizes.