The  Lakeside Link                                March 2011
From the Desk of the Chamber President:
James Fread
  
  Fresh Beginnings for Chamber 
 
    Well spring is here (don't let the snowstorm last week fool you).  Spring has always symbolically represented rebirth and  fresh beginnings.  This month a large focus was placed on our          Nomination Committee and reaching out to our membership to solicit new directors as we have 5 directors terming out in July.  I am excited about the people who said yes to volunteering, yes to serving our community and yes to helping the Lakeside economy thrive!  The announcements will be forthcoming but I can assure you the 2011-2012 Board of Directors represents ALL facets of our beautiful Lakeside and is a team that will push the Chamber to new limits and accomplishments.  
     While spring puts the spotlight on new and fresh it is important that we remember our past and how we got to where we are today.  We lost 2 great leaders last month.
    Rick Smith and Larry Good, two men whose influence deeply affected Lakeside. 
     Larry Good was Chamber president in 1988, a Lifetime Lakeside Optimist member, an elks Lodge member and a member of the Moose Lodge.  He served and helped all his life and educated younger men like myself about the value of service; that serving other people is the greatest thing you can do. Another lesson I learned from my friend and Optimist brother was the value of being honest, even when it is tough, and holding to your principles regardless of the reception you may  receive.  R.I.P Larry you will be missed.
     I was not lucky enough to know Rick Smith as well as I knew Larry but I know of his  accomplishments.  Rick's life was a life of service to his community and his resume stunning: Rick was an elected member of the Lakeside Community Planning Group for nearly 30 years (the last 8 as Chair), an elected member of the Board of Directors of the Lakeside Fire Protection District for 20 years including several years as their Board President. Rick was the President of the Fire District's Association of California for two years and was a member of their Board of Directors for several more. He served two years as the President of the Lakeside Chamber of Commerce, received the Harry J. Spence Citizen of the Year award in 1999 and worked closely with County Supervisor,   Dianne Jacob, to improve the community of Lakeside while helping to maintain the small-town-feeling that its residents love.  I think Rick and Larry both lived as epitomes of the core value of Lakeside - getting it done w/ no accolades because it is the right thing to do. 
     It has often been said that you cannot stop change; it is too strong a force.  While I agree that you cannot stop it, I do believe that we can manage it.  It is important while moving forward to make sure we honor and maintain the values of the past and the leaders that helped shaped the community today and the values that have come to live and breathe in us.
 

See you at the Lakeside rodeo and Western Days Parade!
 
James Fread
President, Lakeside Chamber of Commerce
 
 james.fread.qpv1@statefarm.com

Reflecting on Another Successful Mixer 
 
The Lakeside Chamber's February 24th Business Mixer at Reflections Salon and Day Spa was another well attended and successful mixer.  New owner Margi Curtis and her staff welcomed guests and treated them  to tasty food and a coffee bar.  Special thanks to Brenda Asaro from Cafe 67 for her donation of a cheese and fruit tray. Margi put together a gift basket that one lucky attendee won as one of the raffle prizes. Guests toured the Salon and had the chance to see all the changes Margi has made, from the new decor to the inviting and relaxing facial room. 
 
Next month's mixer will be held at Eastbound Bar & Grill on March 24th at 6:00. We will see you there!
 Lakeside Chamber of Commerce
March Business Mixer
Continue Your St. Patrick's Day Celebration with business associates and friends.  Networking in an informal and fun environment.
 
   Thursday, March 24th
Eastbound Bar and Grill
 10053 Maine Ave.
Lakeside
 
$5.00 Chamber Members
$8.00 Potential Members

  Government Affairs

A Message From Senator Joel Anderson
 
Senator Anderson Introduces Emergency Legislation to Protect Taxpayers from IOUs
 State Treasurer Warns IOUs May Be On the Way
 
On the heels of State Treasurer Bill Lockyer's warning that the state may soon issue IOUs, Senator Joel Anderson (R-El Cajon) introduced emergency legislation to help businesses stay afloat in such an event.
 
"IOUs could be a death knell for already struggling California businesses," State Senator Joel Anderson stated. "This emergency legislation could be their life line."
 
Senate Bill 120, if passed and signed into law, would force state agencies and departments to accept the state's IOUs as payments for bills owed to the state.
 
The State of California is facing a whopping $25.4 billion budget deficit. As reported by the Los Angeles Times, Treasurer Lockyer stated that California is facing another immediate cash crisis and could issue IOU notes in April or May.
 
In 2009, the state issued billions of dollars of IOUs when it ran out of money.
 
That same year, Anderson introduced a similar proposal to protect businesses when IOUs were issued in place of actual payments. Over 3,000 letters of support flooded Anderson's office from businesses, citizens, and elected officials-including one from State Controller John Chiang.
 
Chiang stated in his letter, "When a person receives an IOU from the State, the State should accept the IOU for payment obligations owed to the State."

 
The bill sailed through both houses of the Legislature and had over 70 bi-partisan co-authors.
 
Governor Schwarzenegger vetoed the measure.  Senator Anderson reintroduced this bill to help California businesses out of the untenable position of having to pay their own bills while the State of California is unable to pay it obligations.
 

 

Welcoming Our New Chamber Members 

 Lakeside Skatepark Committee
 
 The Committee was formed to establish a skatpark where skaters can exercise in a clean, safe environment without endangering people or damaging property.  A community project, designed to satisfy the needs of skaters and their families.
 
Toyotalift, Inc.

Toyotalift, Inc. is San Diego's only authorized dealer in Toyota forklifts.  We sell, rent and service industrial equipment. We provide our clients superior products, parts and prompt service.

 11446 Woodside Ave. North
Santee, CA 92071
Contact: Sheila Sison
Phone: 562-5438

 Opportunity to Showcase your Business
*Lakeside Day at The San Diego Fair*
 
 
Lakeside Chamber members are invited to come out and enjoy a day at the San Diego Fair while promoting your business and Lakeside!
 
Date:  Friday, June 24th
Time:  10:00am to 5:00pm (8:00am to set up)
· Businesses are invited to share and promote themselves through free booth space to demonstrate what they do or offer discount coupons
· Bring promotional materials like flyers, coupons, free samples and/or demonstrate what you do.
· Local restaurants are invited to share tastes of their cuisine
· Local artists and entertainers are invited to show their work and entertain the public
 
How will the public know about the Lakeside Business Exhibits?
Fair advertisements and press releases in local newspapers
From You!  Participants in the exhibit will be key to getting the word out to fellow San Diegans about this great way to learn more about the communities in which they live, work and play.
 
Price:  FREE for Lakeside Chamber Members Only
The fair will provide the tickets (8 tickets per booth), tables, chairs, electrical and shade
After the event is over, you can stay and enjoy the rest of the fair
Tables are limited so please call Amy Ruiz, 619/328-6648 TODAY and reserve your table. (More information will be forthcoming.)
P.S.  Don't keep this event a secret, if you know a business that would like to participate in this event, please have them call the Chamber's office at 619-561-1031.
 

Steve Menefee and Terry Burke from the Lakeside Skatepark Committee trying chocolate covered bacon at last year's Lakeside Day.
San Diego County Fair 2010 4

The Magic Horse Thereputic Riding Center.displayed pictures and had a pin-the-tail on the horse game.
San Diego County Fair 2010 a

See you here this year!
San Diego County Fair 2010 B

Voice Your Concerns and Comments About YOUR Community
 
Learn about the Lakeside General Plan-See what has been done and is scheduled to be done in Lakeside-Ask questions of local law enforcement and County Supervisor Dianne Jacob
 
Lakeside Revitalization Meeting
Friday, March 11th, Lakeside Community Center-9:30 to 11:30AM
 
EVERY Business and Non-profit Organization Should Be A Member of The Lakeside Chamber of Commerce 
 
Visibility.  Yes, you've heard it said time and time again, that out of sight means out of mind.  This is not a smart strategy for any business, especially when times are good.  A market can change quickly.  As Jim Collins says, good is the enemy of great.  This is a great statement, but I'd like to add to it as it relates to marketing. While good is the enemy of great, complacency and short term thinking is the enemy of sustained marketing breakthroughs.
 
Let's look at a real world example of chamber complacency in action. Having worked with hundreds of chambers throughout North America, I'm simply baffled that within many communities how few real estate agents and automotive sales reps are either non-existent or barely active within their local chamber.  In these two highly competitive and crowded markets you'd think these folks would do anything to stand out from the competition and fully leverage the chamber to get an edge.  Nope. It's as if they have no idea the local chamber exists and how it can benefit their business.
 
Next month's issue of The Link will feature more from Tony on Access.
 
 
2011 by Tony Rubleski.  Tony is a #1 Bestselling author with Amazon.com and currently the president of Mind Capture Group.  For additional information including blogs, articles, free resources and his newly released bot visit:  www.MindCaptureGroup.com 
 

 

 
Parade Applications Available Online 
Click to fill out your parade application!
 
parade picture
 
Parade Date: April 16th, 2011
Time: 9:35AM
Lakeside Rodeo: April 15th-17th
 
This year's parade theme "Lakeside's Best"

 
Lakeside Chamber President's Diamond Circle Members
Wal-Mart Logo


 
Barona Logo 
 
State Farm Logo 
 
Executive Members

SDG&E Logo

KRC Rock Logo
 
San Diego Water Authority 
 
Hilliker's Logo
 
T-Mobile Logo
In This Issue
President's Message
February Business Mixer
Government Affairs
Lakeside Community Calendar
Lakeside Chamber of Commerce
Links

Chamber Website
Email the Chamber
Renew your membership
Find us on Facebook

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$30.00 Link to your flyer
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Lakeside Chamber of Commerce
2010/2011

Board of Directors   

        President- James Fread           State Farm Insurance

1st VP-Bobbi Buettgenbach
Partners Theraputic Horsemanship

2nd VP-Neil Rodvold
Alpine Rock & Block

Past President-Todd Williams
Williams & Sons Masonry

Treasurer-Jean Stanzick
Maine Ave. Tax Service

Director-Mike Anderson
 Pacific Sotheby's International Realty
 
Director-Lisa Anderson
Sunland RV Resort
 
Director-Milt Cyphert
Cyphertech Mechanical
 
Director-Nina Drammissi
Lakeside Union School District

Director-Friank Hilliker
Hilliker's Egg Ranch

Director-Bonnie LaChappa
Barona Valley Ranch

Director-Terri Leimbach
Terry-Ann's Cake Decorating

Director-Nick Ottonello
Daily Disposal

Director-Jerry Mosier
Mosier Insurance Agency

Director-Amy Ruiz
Keller Willaims Realty

Chamber Office Staff

Executive Director
Kathy Kassel

Office Manager
Christie Gocke

 

Lakeside Community Calendar
 
 
 March
 
2
Lakeside Planning Group Meeting
 
7
Chamber Board of Directors Meeting
 
9
Lakeside Design Review Board Meeting
 
11
Lakeside Revitalization Meeting
 
11 & 12
26th Annual Woman's Club of Lakeside Quilt Show
 
12
6th Annual Taste & Toast/A benefit for A Child's Center of Wonder & Discovery
 
 20
Eastern San Diego County Junior Fair
 
26
Riverview International Fair
 
26
County of San Diego hazardous Waste Collection Event-Lindo Lake
 
April
 
4
Chamber Board of Directors Meeting
 
6
Lakeside Planning Group Meeting
 
13
Lakeside Design Review Board Meeting
 
14
Lakeside Optimist Barbecue
 
15
Cowboy Poetry Contest
Lakeside Library
 
15-16-17
47th Annual Lakeside Rodeo
 
16
46th Annual Lakeside Chamber of Commerce Western Days Parade
 
16
Lakeside Historical Society Breakfast
 
 May
 
 2
Chamber Board of Directors Meeting
 
4
Lakeside Planning Group Meeting
 
11
Lakeside Design Review Board Meeting
 
For further information on any of the events listed on the Community Calendar, please call the Lakeside Chamber of Commerce.
619-561-1031
 or visit our website:
 
The Lakeside Chamber of Commerce
9924 Vine Street
Lakeside, CA 92040
Phone: 619-561-1031
Fax: 619-561-7951