Independent Insurance Agents of Nebraska - Trusted Choice Logo
trustedchoicenebraska.com   June  2012
In This Issue
Make Sure Consumers Find You
Free Marketing Know-How
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projectcap

Trusted Choice® Partners With Orange County Choppers
 
Trusted Choice® Chopper Will Raise Brand Awareness and Promote Make-A-Wish Fundraiser

This summer Trusted Choice® has commissioned a custom motorcycle from Orange County Choppers, featured on the Discovery Channel program "American Chopper." The finished motorcycle will be unveiled on July 19 near the IIABA office in Alexandria, Virginia, during a block party along the Potomac River, which will be filmed by the Discovery Channel.

 

The Trusted Choice chopper will be featured on an upcoming episode of the show, and in advance of the episode, the progress of the bike build will be shared with fans on www.facebook.com/trustedchoice .

 

For those not familiar with the show, OCC founder Paul Teutul, Sr. and his team design and build custom motorcycles for their clients. Teutul is a major supporter of the Make-A-Wish Foundation; the opportunity to partner with the OCC crew will not only help Trusted Choice with its goal to raise $150,000 this summer for the charity, but also will help promote the value of Trusted Choice independent agents to a wider consumer audience.

  

For every post that is shared from the Facebook page during August, Trusted Choice will donate $10 to Make-A-Wish. When the chopper is complete, it will be used at various industry events to help promote Trusted Choice.

You Want Consumers to Find Your Agency on the New TrustedChoice.com 

 

One of the goals of Project CAP and Trusted Choice® is to improve consumer awareness of your agency. We strongly encourage you to visit your agency's profile at www.trustedchoice.com/agents .

 

Now is an excellent opportunity to do so in preparation for the introduction of the new Trusted Choice® consumer site (the CAP portal for personal lines consumers) - and you want your information to be correct! Here are some simple instructions for you to check that your agency information is correct:

 

  1. Make sure you have your IIABA login information
  2. Go to www.trustedchoice.com/agents 
  3. Log in with your IIABA user name and password
  4. At the bottom of the page click My Account (Note: this will need to be done by the administrator or have administrator access changed)
  5. Click Update Profile and follow the prompts.

 

Please note that employee names showing on the their agency profile are not shown to the public. If you do not have your login information please email phil.harr@biginebraska.org .

 

Leverage Free Marketing Know-How From Trusted Choice®

 

Free marketing and branding information resources are available to members through Trusted Choice®. Valuable, actionable information on marketing best practices that are relevant for agencies of any size (and budget) is available by logging in to the agents' area of the Trusted Choice® website. Members visiting the site will find the following:

  • How-to articles on leveraging the national Trusted Choice® brand
  • A reimbursement program paying up to $500 for simple brand integration
  • Best practices in developing a local marketing plan and tactics
  • Logos and the rules for using them properly and effectively
  • Ads (print, outdoor, TV and radio) that can be customized for any agency
  • Advice on how to effectively place ads
  • PR resources to help earn free media coverage and/or consumer attention.

 

To find out more go to: www.trustedchoice.com/agents.  And check out www.trustedchoicenebraska.com for consumer-oriented articles for your web site and blog.