In This Issue
CTIA highlights
Industry Insight
Chicago Telecom Professionals
Need a Laugh?
Message from Richard McFarlane
Meet Our Staff
Quick Links

Did you miss CTIA? 

It was a big week for the wireless industry, with a major merger announcement, new 4G gadget introductions, and talk of the crisis in Japan.


If you missed the show, check out the highlights

Industry Insight: AT&T & T-Mobile shake up wireless
AT&T's announcement of a proposed $39b acquisition of T-Mobile USA shook the wireless world this week, with major implications for vendors and Tier 2 / prepaid carriersRegulatory review will be extensive.
Chicago Telecom Professionals
Do you work in the Chicago metro area or have colleagues who do? Check out Chicago Telecom Professionals, an industry education and networking group that formed this year.  Email us with questions or for more info.
Need a Laugh?
Please contact us any time with questions, feedback, or just to exchange ideas about telecom industry issues.  You can reach us at 847-782-1500 or  For the latest information, visit us at


Richard McFarlane
Alliance Telecom Solutions
Message from Richard McFarlane, President

I had an interesting conversation with a client this week regarding the affects of LTE.


He pointed out that in the past, the two major carriers differentiated themselves based on the underlying technology.  Though not specifically mentioned in their ads, AT&T claims the fastest network based on their GSM technology, while Verizon claims better voice quality based on the CDMA network.


With the move to LTE, technology will finally become pretty much a level field globally.  Sure, we will still have areas of weak signals but that will not be a differential.


So, in my mind Service Providers will compete on new network-enabled features, and the quality of the customer experience.  The first will be driven by apps we have and new ones not even seen yet. Customer Experience will be driven by the industry's ability to see the world from the user perspective.  We are continuing to discuss the impact of LTE on existing business process and systems and will be offering our clients support in this transition process.  Business Process analysis and transition are areas we can support by applying our 17 years of experience facilitating change.


Are you looking at your business with a focus on customer experience?  Is it an end-to-end review, or are you focused simply on changes needed for the new handset or new pricing plan?


Alliance can bring a fresh perspective to customer experience reviews.  It is one of our three focus areas and we believe it will be the most important.


These engagements can be calibrated to your organization's need.  Whether you use Alliance or do it yourself, I would be interested in what you see as key issues.  Click here  to drop me a line.

 Meet Our Staff: LaRone Gardner
Featured Consultant: LaRone Gardner, Quality Assurance Manager

LaRone has worked in telecom for 13 years, specializing in testing.

TT: How did you get into telecom?

LG: In 1998 I accepted a position as a software development engineer for the Motorola Division of Alcatel USA which was a leader in mobile, fixed, IP and optics technologies and a pioneer in applications and services.  Motorola and Alcatel had a joint venture focused on supplying hardware and software for digital switches domestically and internationally.  I worked at Alcatel for five years in Quality Assurance of new software and features on digital switches.


TT: What is your subject matter expertise and how did you develop your knowledge?  

LG: Quality Assurance is my area of expertise.  I am more than proficient in several types of testing including wireless/wireline testing, wireless device testing, functional testing, application testing and webservices testing.  Currently I am providing quality assurance expertise in testing a IBM/Tivoli Netcool solution for Alliance.

TT: What do you feel is the biggest contribution you've made to a client?  

LG: Establishing testing best practices and standards in accordance with solid proven test processes where the client not only produced top quality products but saved the client thousands of dollars.

TT: What is the most interesting project you've worked on?
LG:Testing real time embedded stack software inside set-top boxes.  I also greatly enjoyed testing OS and features on wireless devices. 

TT: What is your favorite city/country to work in?
LG: I enjoy working in Miami, Atlanta, Chicago and Puerto Rico in the United States, and in Sao Paulo, Brazil and Stockholm, Sweden abroad. 

TT: What do you like best about working with Alliance? 

LG: Alliance creates an atmosphere of family.  The support and attentiveness Alliance provides makes it easier for consultants to focus on the clients they support.

TT: What hobbies do you enjoy in your free time?  

DR: In my free time I enjoy being a DJ as well as inventing consumer products.

To request LaRone for your next project or to view his full profile, please visit our web site.