In This Issue
CTIA Wireless09 Coming Soon
Industry Insight
Resource Corner
Message from Dick McFarlane
Meet Our Staff
Quick Links
CTIA Wireless 2009
Coming Soon
Join more than 40,000 wireless professionals from 125 countries at CTIA's "Mobile Life" show, April 1-3 in Las Vegas. Register for the conference today.
Industry Insight

Looking to cut costs and boost your brand?  Read how telecom companies are going green. And speaking of green, check out which phones top the recycling charts. Hello, Moto!  
NAB Telecom Session

Our own Dick McFarlane was selected to speak about converged billing at the Telecom09 Session of the National Association of Broadcasters.  Read more or register for the show.
Resource Corner
Curious about the Top Ten Trends in Wireless Mobility?  Download the free report and learn about consolidation, spectrum, entertainment and more.
Please contact us any time with questions, feedback, or just to exchange ideas about telecom industry issues.  You can reach us at 847-782-1500 or  For the latest information, visit us at
Dick McFarlane
Alliance Telecom Solutions
Message from Dick McFarlane, President: Back to Basics
The sky is falling! At least it sounds that way today.  Maybe it is, but we have nowhere to hide so we will deal with whatever is coming and come out leaner and stronger.

As a veteran of many recessions, I know there are always opportunities somewhere in these situations.  By back to basics, I mean looking at ways to be creative and gain efficiency.  Here are some thoughts.

Simplify and streamline business process.  Take the end-to-end process from a customer experience view and try to gain efficiency and improve service.  Do the same thing with the back office process that support those transactions.  Customers feel that their business should be more highly valued in a recession.  If they don't get that attitude from you they are much more likely to be open to alternative offers.

Invest in process training.  Do new hires know how to handle transactions?  Are there on-line job aides and templates?  Do you have a framework for business analysis that is well communicated, structured and supported?

Evaluate business unit locations.  After you have thoroughly evaluated business process, look at location.  Can you centralize more activity, or cut communication duplication in your process by changing where work is done?  This might mean moving it in or moving it out closer to the customer.  Include onshore or off shore outsourcing in this review.

Keep moving toward process and system integration.  Separate platforms often create inefficiency in both process and cost.

Stay focused on growth.  Strike a balance between managing cost and funding growth.  New business from existing or new customers will lead you through and out of the recession.

Hold people accountable for results.  Strengthen your management group.

Reward suppliers and business partners who are performing well.  All sectors will have a shake out.  Instead of moving to the cheaper alternative, talk to people you WANT to continue to do business with and give them the opportunity to respond.  This will help them survive and you will be rewarded with extra attention and continued good results.

Alliance has been providing business process analysis and integration for 14 years.  As telecom only consultants, our fortunes rise and fall with yours.  We have a strong motivation to deliver value in all we do.  We would welcome the opportunity to discuss your goals for 2009.  Call or email us today.  Dialogue will benefit both of us.

Meet Our Staff
Gantt Featured Consultant: Dinamy Gantt, Senior Project Manager,

Dinamy has more than eight years experience in telecom project management and business analysis.

TT: How did you get into telecom?
DG: Shortly after graduate school I was hired as a consultant for Accenture. I worked with various applications and services on their Bellsouth contract. 
TT: What is your subject matter expertise?
DG: I have performed in software testing, business analysis, and project management roles.  Training and working in each area has provided a solid foundation of the processes required to perform the role.  Now as a PM for software development and network infrastructure efforts, I have knowledge and experience that is more granular than what's typically required for a PM role.  I am grateful for my background in software testing and business analysis because that makes me a better project manager.

TT: What do you feel is the biggest contribution you've made to a client?
DG:  Approaching a project from different perspectives and wearing more than one hat.  Clients have noted my ability to find potential gaps between requirements, design, and testing.  I have been able to identify times when clients could save money and stick to aggressive timelines. That is greatly appreciated on consulting engagements. 
TT:  What is one of the most interesting projects you've worked on?
DG: Rewriting a Unix-based application to a web application.  I initially served as a Business Analyst traveling to user sites conducting JAD sessions on desired functionality for the web application.  This included analyzing functionality within the Unix application to find opportunities for improvement in the current business flow.  After requirements were baselined, I transitioned to a lead software tester role.  The knowledge gained in the requirements phases contributed significantly to the discovery of major defects within a short timeframe.

TT: What is your favorite city/country to work in?
DG: Atlanta, Georgia.  I'm in close proximity to immediate family and college friends living in the city.  There is always a show to enjoy but Atlanta also offers the quietness of southern living.
TT: What do you like best about working with Alliance? 
DG: Alliance has been a great company to work with!  If I have any question or concern they are attentive and quick to respond.  Alliance makes a concerted effort to ensure their employees are taken care of and have what they need to perform their assigned job function.  I appreciate how they go above and beyond the call of duty.  I would definitely recommend Alliance.

TT: What hobbies do you enjoy in your free time?
DG: Running and watching sports.  I am an exercise fanatic. Running keeps me motivated and gives me a sense of accomplishment.  I love just about any sport: Football, Futbol, Basketball, and Baseball.  I can watch them all.  Yankees all the way in 2009!

To request Dinamy for your next project or to view her full profile, visit our web site.