Why we developed this:

The Buzzards Bay Habitat for Humanity had received permission to expand its outreach into a broader geographic area and wanted a mail piece that would serve as both a communications piece to this new audience and an acquisition request for support.

 

While Habitat is a well respected name brand nationally, they needed to communicate its local presence and benefit. The goals were to create a cost effective package with some shelf life and a mailing strategy that generated volunteers, helped the organization acquire new donors and inform the appropriate demographic of Habitat's presence in their area and the impact that Habitat projects can have there.

 

The design choices and subsequent list selection decisions were based on these
broader goals.

 

Things you should know: