|Attracting new donors: |
Reflections of a Yankee gardener
VP, Creative Services
Remember, no one said it would be easy. At the best of times it's not easy.
So, let's celebrate the arrival of the northeast's growing season with some hard won lessons from the garden.
Small Investments, Big Rewards
Microsegmenting ... a Tool for Today
Rather than feeling hamstrung by your diminutive budget, why not use it to your advantage by spending less on a not-so-big strategy that can have a big impact?
While target marketing has been the hallmark of cutting edge sales and fundraising techniques for years, microsegmentation has supplanted it as the next "big thing". And there's no better time for you to consider testing microsegmentation as part of your fundraising strategy.
I've prepared a more extensive whitepaper on this topic that includes additional details, as well as sample packages and strategies. I'd be happy to send you a copy. Just send me a quick e-mail request by clicking below. Please be sure to put Microsegmenting in the subject line so I know which whitepaper you'd like to receive.