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Summer 2009

Saving, serving, building, healing, teaching,
These describe a mission worth supporting. Your mission. 
Be inspired by what you do and you will inspire others.
I hope you find some information here to help you along the way. 
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Summer sunSummer Sale!
Save on design, copywriting and special packages. 
builds and invigorates direct response fundraising programs. Strategies are built from performance-based analytics, engaged by imaginative branding, design and copywriting; and fulfilled with superior data and mail processing. 
Gnome in SnowAttracting new donors:
Reflections of a Yankee gardener
Liz Brown
VP, Creative Services
Remember, no one said it would be easy. At the best of times it's not easy.

So, let's celebrate the arrival of the northeast's growing season with some hard won lessons from the garden. 
Tell us how you're adjusting your acquisition efforts.  Take our poll.
Small Investments, Big Rewards
Microsegmenting ... a Tool for Today
Marcia Scowcroft
VP, Fundraising Programs
Rather than feeling hamstrung by your diminutive budget, why not use it to your advantage by spending less on a not-so-big strategy that can have a big impact?
While target marketing has been the hallmark of cutting edge sales and fundraising techniques for years, microsegmentation has supplanted it as the next "big thing". And there's no better time for you to consider testing microsegmentation as part of your fundraising strategy.
I've prepared a more extensive whitepaper on this topic that includes additional details, as well as sample packages and strategies. I'd be happy to send you a copy.  Just send me a quick e-mail request by clicking below. Please be sure to put Microsegmenting in the subject line so I know which whitepaper you'd like to receive. 
Upcoming Webinar:
Thurs, June 25, 2009
Not Your Grandma's Direct Mail
New tools, new approaches
Helping Non profits meet and exceed their fundraising goals
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Copyright 2009