Special Announcement... 
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New Drive to Life PSA Competition part of 2010
National Youth Traffic Safety Month!


Traffic crashes are the number one cause of death for young people in the U.S. Despite seemingly constant warnings from parents, police, educators and the media, the combination of inexperience and poor judgment leads to an estimated annual toll of more than 5,600 teen deaths on our roads and highways, and a staggering 375,000 injuries.  Some injuries - scrapes and broken bones-- may heal in weeks or months.  Others, such as traumatic brain injury, will lead to a lifetime disability ranging from paralysis to speech and motion impairments.
NOYS is teaming up with The National Road Safety Foundation,  Inc., a non-profit group that for more than 40 years has been producing and distributing free driver education programs, to invite young people to help get out important safe driving messages in their own thoughts and words.

For more information visit www.drivetolife.com

We are looking for the best ideas for public service announcements,
conceived by young people and aimed at young people, to alert them to the dangers of risky behavior behind the wheel. 

Competition rules are listed below, but here's the deal, short
and to the point:

Complete the official entry form HERE and print one to sign and include with your entry. (will link to form on our site)

Create a treatment and/or script for a public service announcement (PSA) that addresses one or more of the traffic safety issues listed.

(We are not looking for actual videos, but for scripts, treatments or story boards that illustrate your concept for a PSA. The finished PSA should run either 15 or 30 seconds. So, be creative and develop a script or story board for a powerful youth to youth PSA addressing a teen driver safety issue(s) listed below.
Traffic safety issues to be addressed may include:
                    * Impaired driving (alcohol and/or drugs)
                    *Speeding and aggressive driving
                    *Drowsy driving  (a form of impairment)
                    *Distracted driving  (cell phones, texting, other teens in the car)
                    *Seat belts 

The competition is open to anyone in the U.S. between
ages 13 and 22. 

Entries will be divided into two age categories: 
13 - 16 and 17 - 22.

For background on these issues, go to the National Road Safety Foundation website at www.nrsf.org or also  www.nhtsa.gov.                               


  • The winning concept will be professionally produced, with the winner invited to participate in the actual production of the PSA in New York City. The winning PSA may be broadcast on TV and cable stations nationwide, and it will also get wide circulation via YouTube and other online platforms. 
  • The winner will receive a cash scholarship of $1,000, plus an expense-paid trip to New York to participate in the production of his or her winning PSA concept.
  • In addition, two runners-up in each of the two age categories will receive cash scholarships of $500.
Time Line:
  • Postmark deadline for entries is November 21. 2009  
  • Final judging, by a panel of professionals including an award-winning film director, a former PBS-TV producer and a chair of the Video Arts Department at Boston's Emerson College, will take place in December 2009.
  • Winners will be announced in January 2010 and production scheduled for February, 2010. Winners will be notified on or by January 30, 2010. 
  • Completion of the finished PSA will be by late April, so it can be introduced and used during National Youth Traffic Safety Month in May.
1. All entries must be postmarked by November 21, 2009. 
2.  Entries should be sent to:
            ATTN: NRSF Drive to Life PSA Competition
            7371 Atlas Walk Way #109
            Gainesville, VA 20155
3.  Entries of participants under the age of 18 must be accompanied by parent or guardian signature of approval.
4.  Entries may be scripts, treatments or story boards that illustrate the concept for the PSA, which will be either 15 seconds or 30 seconds in length.
5.  No videos of any kind will be accepted.  If video is included as part of an entry package, it will automatically disqualify that entry.
6.  All entries become the property of NOYS and NRSF, with full rights.
7.  Decisions of the judging panel are final.   Judging will evaluate creativity and the ability of the proposed PSA to capture attention and effectively communicate the key traffic safety message(s),
8.  Please address any questions to:  info@drivetolife.com

National Organizations for Youth Safety
7371 Atlas Walk Way #109
Gainesville, VA 20155
Phone: 703-981-0264
Fax: 703-754-8262
Disclaimer: NOYS offers Notable NOYS as a resource to the field for information purposes and does not necessarily endorse or support, in any way, the views, opinions, goals of organizations, sources of grants.