New Drive to Life PSA Competition part of 2010
National Youth Traffic Safety Month!
YOU CAN HELP REDUCE
SENSELESS CRASHES ON
Traffic crashes are the number one cause of death for
young people in the U.S. Despite seemingly constant
warnings from parents, police, educators and the media, the combination of
inexperience and poor judgment leads to an estimated annual toll of more than
5,600 teen deaths on our roads and highways, and a staggering 375,000
injuries. Some injuries - scrapes and
broken bones-- may heal in weeks or months.
Others, such as traumatic brain injury, will lead to a lifetime
disability ranging from paralysis to speech and motion impairments.
NOYS is teaming up with The
National Road Safety Foundation, Inc., a non-profit group that for more than 40
years has been producing and distributing free driver education programs, to
invite young people to help get out important safe driving messages in their own
thoughts and words.
We are looking for the best
ideas for public service announcements,
conceived by young people and aimed at
young people, to alert them to the dangers of risky behavior behind the wheel.
Competition rules are listed
below, but here's the deal, short
and to the point:
Complete the official entry form HERE and print one to sign and include with your entry. (will link to form on our site)
Create a treatment and/or
script for a public service announcement (PSA) that addresses one or more of
the traffic safety issues listed.
(We are not looking for
actual videos, but for scripts, treatments or story boards that illustrate your
concept for a PSA. The finished PSA
should run either 15 or 30 seconds. So, be creative and develop a script or
story board for a powerful youth to youth PSA addressing a teen driver safety
issue(s) listed below.)
Traffic safety issues to be
addressed may include:
* Impaired driving (alcohol and/or drugs)
*Speeding and aggressive driving
(a form of impairment)
*Distracted driving (cell phones, texting, other teens in
The competition is open to anyone in the U.S.
ages 13 and 22.
Entries will be
divided into two age categories:
13 - 16
and 17 - 22.
For background on these
issues, go to the National Road Safety Foundation website at
- The winning concept will be
professionally produced, with the winner invited to participate in the actual
production of the PSA in New York City. The winning PSA may be broadcast on TV and
cable stations nationwide, and it will also get wide circulation via YouTube
and other online platforms.
- The winner will receive a cash scholarship of $1,000, plus
an expense-paid trip to New York
to participate in the production of his or her winning PSA concept.
- In addition, two runners-up
in each of the two age categories will receive cash scholarships of $500.
- Postmark deadline for entries is November 21. 2009
- Final judging, by a panel of professionals
including an award-winning film director, a former PBS-TV producer and a chair
of the Video Arts Department at Boston's Emerson College, will take place in December
- Winners will be announced in January 2010 and production scheduled for February, 2010. Winners will be notified on or by January 30, 2010.
- Completion of the
finished PSA will be by late April, so it can be introduced and used during
National Youth Traffic Safety Month in May.
entries must be postmarked by November 21, 2009.
2. Entries should be sent to:
ATTN: NRSF Drive to Life PSA Competition
7371 Atlas Walk Way #109
Gainesville, VA 20155
3. Entries of
participants under the age of 18 must be accompanied by parent or guardian
signature of approval.
4. Entries may be scripts, treatments or story
boards that illustrate the concept for the PSA, which will be either 15 seconds
or 30 seconds in length.
5. No videos of any kind will be accepted. If video is included as part of an entry
package, it will automatically disqualify that entry.
6. All entries become the property of NOYS and NRSF,
with full rights.
7. Decisions of the judging panel are final. Judging will evaluate creativity and the
ability of the proposed PSA to capture attention and effectively communicate
the key traffic safety message(s),
8. Please address any questions to: firstname.lastname@example.org