What Managers Must Know 
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Make sure your agency's training is superb. Obey the Seven Laws of Training
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How to Get Those Heads Nodding
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As a presenter, you can evoke affirming head-nods from your audience.
First, read the reaction of each person. If you see quizzical looks, try using these phrases:
- "In other words..."
- "What that means is..."
- "Another way to look at this is...
- "Research shows that...."
- "The reason this is important to you is..."
(Thanks to Jerry Weissman for these tips.)
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