ADVOCACY UPDATE
In This Issue
Mickey Mouse and Co. heading to Haifa
BUYcotters thwart economic terrorism
Khadir, le fanatique
Iran offer for nuclear site visits is a 'magical mystery tour'
Huge gas find a boon for Israel
Vulture in Saudi Custody Suspected as Mossad Agent
.Spiritual nourishment at the mall
Shabbat in Liverpool
Andrea Bocelli to sing at Masada
Today an orchestra, tomorrow a Palestinian state
Garbage girl
Rant this


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Spiritual nourishment at the mall


A new study shows that corporate brands like Nike, Apple or Gap take the place of religious symbols like a crucifix or Star of David for people who aren't deeply religious.

Gap in Jerusalem

It seems that the more religious you are, the less likely you are to define yourself or seek self-worth through your choice of consumer brands whether its Nike, Gap, or Apple. In fact, new research from Israel suggests that as consumers, our religiosity has a large impact on our choice of a particular brand and whether or not we remain loyal to it.

Tel Aviv University Prof. Ron Shachar advises marketing professionals to consider consumers' religious beliefs when crafting their advertising strategies, if they hope to achieve their goal to connect between consumers and the products they represent by creating strong brand identities.

Shachar, of the Leon Recanati Graduate School of Business Administration, says that a consumer's religiosity has a large impact on the likelihood that he or she will choose particular brands. He asserts that consumers who are deeply religious are less likely to display an explicit preference for a particular brand, while more secular populations are more prone to define their self-worth through loyalty to corporate brands rather than religious denominations.

His research, conducted in collaboration with Duke University and New York University scientists, recently appeared in the journal Marketing Science.

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Shabbat in Liverpool: New CD adapts Beatles' tunes for services

The album cover of Shlock Rock's "Shabbat in Liverpool," which features Beatles' songs set to Sabbath prayers and replicates the Fab Four's famed "Abbey Road" album, was released in December 2010. (Shlock Rock)   


The album cover of Shlock Rock's "Shabbat in Liverpool," which features Beatles' songs set to Sabbath prayers and replicates the Fab Four's famed "Abbey Road" album, was released in December 2010. (Shlock Rock)

STAMFORD, Conn. (JTA) -- When is it kosher to listen to the Beatles on the Sabbath?

When your chazan adapts the Kabbalat Shabbat Friday night service to the melodies of John Lennon and Paul McCartney.

Lenny Solomon, the founder of the song-parody group Shlock Rock, employed "nusach Liverpool" for a service in late December at the Young Israel of Hollywood, an Orthodox synagogue in South Florida.

"I've never had more pride in anything else that I have ever performed," said Solomon, who has been in the Jewish music business for 25 years. "I had created something new that could be sung in the shul. This is something that I had never done, and I was beaming by the time the services ended."

The service was the culmination of a years-long project for Solomon that has included the release of a CD with 21 Beatles' songs set to various parts of Shabbat services and liturgy.

On the CD, "Shalom Aleichem" is sung to the tune of "With a Little Help from My Friends"; the "V'Shamru" portion of kiddush is set to "The Long and Winding Road"; "Ein Keloheinu" sounds like "Let it Be"; and the Havdalah service is set to "Imagine."


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Andrea Bocelli to sing at Masada

Famed Italian tenor to take part in one time performance in June. All proceeds dedicated to support of Galilee, Negev residents



Italian tenor Andrea Bocelli has accepted an invitation from the Israeli Opera to come to Israel in June for a unique concert which will be held at the foothills of the famous Masada landmark. The concert will mark the closing of the Opera Festival which will include performances of "Aida" at the Masada and Jerusalem at the Sultan's Pool.

 

Proceeds from the concert, which will be held June 12 in cooperation with the Or Association, will be dedicated to the support of residents of the Negev and the Galilee.

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Today an orchestra, tomorrow a Palestinian state


On the night of May 7, 2004, silence reigned in the small, old auditorium of the Friends School in El Bireh. Daniel Barenboim, one of the greatest conductors of his generation, was about to raise his baton before the newly minted Palestine Youth Orchestra. Before the first chord was struck there was a sense of historic import - and the memory of a similar defining moment came to mind.


Seven decades earlier, in 1936, people in Tel Aviv - another remote town in the midst of national self-identification, and aspiring to independence - fixed their gaze on the greatest conductor of the day, Arturo Toscanini, as he raised his baton over an orchestra on its maiden performance: the Palestine Orchestra, now called the Israel Philharmonic Orchestra.


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Garbage girl

Israel's cover girl for composting isn't just a pretty face atop a garbage truck. She's a pretty face who has spent her career committed to advancing environmentalism.


"I'm very proud to be the dumb blonde who models garbage," declares Atar Friedman. Friedman, the face of the local authorities' garbage sorting project, is a far cry from the stereotypical hard-knock, sweaty and exhausted garbageman. The photographs of her, showing her searching in garbage cans or riding on the back of a garbage truck, are part of the glamorous image now being associated with recycling and modeling and that have already earned her the name, "the garbage model."

At no point during the conversation with her is it clear where Friedman ends and the garbage begins and vice versa. For her, everything is interconnected, cleaning is the beginning of garbage and vice versa, nothing is as it appears; the disgusting and the revolting, the tempting and the provocative, are one entity.

friedman - Ayala Tal - December 27 2010



She is 33. At the age of 5, she and her family were evacuated from Yamit in the Sinai.

She grew up in Hofit, flunked out of an Air Force training course, got a bachelor's degree in biology and a master's degree in ecology, both with honors, and now lives in Tel Aviv's Neveh Tzedek quarter and is in a relationship with a female partner.


 

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Rant

As this is the first Update of 2011, I thought it would be fitting to share a year in review, written by a former Hillel Montreal board member, an advisor still and a great educator.  The following piece was published on JPost.com by Professor Gil Troy.


The Israel Rorschach test: Real democracy or bogeyman?

From Israel's perspective, 2010 ended as it began, with much of the world spending far too much time obsessing about it, failing the Israel Rorschach test. Despite being a democracy, Israel, like all other collective human endeavors called countries, is imperfect. Some view its missteps in that context, understanding that liberal democracies are better than dictatorships not only because they give their citizens freedoms and dignity but because those freedoms sharpen their government's and society's self-correcting mechanisms. Too many others treat Israel as the international bogeyman, a monster nation, wherein each misstep proves its illegitimacy.

THE YEAR began with Israel still smarting from the Goldstone Report's censure of its war of selfdefense against Hamas rockets in Gaza. In many ways, it was nothing new. Only one nation is regularly censured by the UN's so-called Human Rights Council. And only one country has its right to selfdefense so scrutinized and constricted by the international community.


 

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