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Golf Lab "Members Only" News
The Best of 2006 and Special December Offers
December 13, 2006
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in this issue:
-- Update Your Fitting
-- Gift Certificates for Fittings
-- Driver Discounts for Members Only
-- A New Crop of Drivers
-- The Nike SUMO Squared
-- The Best of 2006
-- We’ve got some incentives to motivate you to come by.
-- Get an Orphan out of the Closet
-- First Class Bargains
-- The “Magic Driver” is waiting for You
-- Our Best Wishes this Holiday Season

There’s a lot of excitement in the air at this time of year. How can you beat the Christmas season? When you’re out and about, taking some time off, meeting with friends, enjoying a long lunch and doing a little shopping, we hope you’ll stop by the Golf Lab.


Update Your Fitting
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Exclusively for Golf Lab Members Only – now until Christmas - $75.

If you haven’t been by the Golf Lab since we installed our Max Out Shaft Max and Launch Max fitting systems, you should stop by to update your fitting. Fitting for flex by swingspeed alone is not reliable. Before we make a recommendation for shaft flex, shaft weight and bend profile, we want to know how a player “loads” the shaft in his swing. The Max Out Shaft Max makes that possible. It is an instrumented club, wired with sensors in the vertical and horizontal planes. When you swing, it plots shaft deflection against a timeline. The result is a “fingerprint” of your swing. If you are a senior player, fitting yourself with softer and softer flexes, you absolutely need to test your swing with the Shaft Max. We are fitting a much higher percentage of senior players with stiff and even extra stiff shafts based on testing results.

The ultimate step in fitting a driver is to find out what happens to the ball. The Max Out Launch Max takes two pictures of the ball, microseconds after it leaves the club. We find out the ball speed, launch angle and spin with the highest degree of accuracy of any system. With that information and our computer model, we can tell you exactly how efficiently your driver is performing – and your potential. With precise Launch Max data, we can dial in your driver to the perfect specification. We do that with head shape, moveable weights, loft and the flex, length, weight and bend profile of the shaft we choose. There is no better system for precise driver fitting. If there’s going to be a new driver under your tree, make sure it fits you.


Gift Certificates for Fittings
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We need a lot of new customers every year and hope that our old friends will help us find them. How about this for a deal? Buy four “Complete Driver Fitting” gift certificates for your friends for $75 each and we’ll give you a free fitting for yourself. This is a special offer for our “Members Only”. Our normal driver fitting fee is $125 so your friends will think you’re a real high roller. If you want a little extra fun, we can accommodate groups of two or three at the same time.


Driver Discounts for Members Only
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If you take advantage of our fitting offer, we want to make sure that you don’t go home empty- handed. We have a great stock of lightly used demo drivers with exotic shafts that are available for testing. If you find the one that’s right for you – you know our mantra – “always buy the demo”. To make that a great deal, we’re including a coupon for $50 off of any driver purchase. This offer includes all of our brand new stock of Nike Sasquatch, MacGregor NVG2 Tour, Adams, Bridgestone and Tour Edge.

Our launch monitor testing has turned up some “hot” heads that for some unknown reason seem to get the ball going four or five MPH faster than normal. As usual, you can find out exactly how much better your new driver performs. If it doesn’t perform, you don’t take it home.


A New Crop of Drivers
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We believe in constantly testing the new golf clubs to discover the ones that perform the best. Sometimes we find the best performers ourselves, sometimes our customers tell us about their successes and the Internet is a great source of information. In the last couple of months, we’ve uncovered some new combinations that are worth a try.


The Nike SUMO Squared
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Next year, the hottest driver on the radar screen is the Nike SUMO Squared. It is about the size and shape of a small toaster. It is square. It is loud. The idea behind the SUMO is hitting the ball straight – Super Moment of Inertia. We now have two demos in the shop for our customers to test. These are the first ones that we know of in the Bay Area that can be tested, indoors, at the range or even on the course. Nike SUMO drivers will not be available to buy until February 1. They will be “on allocation” and in short supply. Now, you can find out well in advance whether the SUMO will work for you and order one for early delivery.
 

For a full review of the SUMO Squared by Leith Anderson, Click Here


The Best of 2006
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Leith Anderson’s Golf Today Magazine article covering the “Best of 2006” can be found by clicking on this link:

View Leith's picks for "The Best of 2006"


We’ve got some incentives to motivate you to come by.
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You can pick up some “stocking stuffers” for the golfers on your list. We have a big box full of Tom Wishon’s paperback from “Search for the Perfect Clubs”. They’re free while the supply lasts.

If you haven’t read the original book yourself, we’ve got some of the hardbound copies. Anyone who is interested in how and why golf clubs work needs to read “The Search” book.

If you’re interested in buying a classy gift for yourself or someone very special, we have one set of Mizuno’s limited edition “MP-100 Commemorative Irons” created to celebrate Mizuno’s 100th birthday. This set comes with its own display case. We bought one of 2006 sets that were manufactured to show we were good Mizuno sports. The set is intended to retail for $1900 That’s too much for a set of irons unless you can capitalize them as a business asset and depreciate them. So, we’re going to let this set go for a song. (Give us a call and we’ll sing it for you.) If you want to do something really decadent, you can put them in your bag and play them. They’re a classic muscle back blade, reminiscent of the new MP-67.


Get an Orphan out of the Closet
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In the course of a year we accumulate a lot of premium shafts that are pulled from other players’ drivers. These are top quality premium shafts that might have sold originally for up to $300 We’re recycling. If you’ve got a driver, fairway wood or utility that you can’t hit, bring it into the shop and we’ll give you a quick swing test to make sure the fit is right and install your new shaft for half of the normal price. That’s a great way to experiment without much risk.


First Class Bargains
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We’ve got a nice set of fairway wood and utility club heads that we’ve matched up with premium shafts, labeled for flex and priced very low. Just one example is a set of fairway woods, shafted with the premium Aldila green NV, a $160 reshaft. You can take this set of three, five and seven woods home for a super bargain price of $270 Individual fairway woods shafted with premium pullouts are $90 each. These are component heads but good enough to be in Leith’s bag. We’ve got some utilities for as little as $59 If you want to try out a new loft, think about a replacement for your four iron.


The “Magic Driver” is waiting for You
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Part of the fascination of golf is “Da Bomb”. What causes one driver to go a mile for a certain player? We’ve all seen it happen. For some reason, a certain setup delivers a career best drive. You remember that for years. We’ve had a couple of drivers that have just been amazing. One is the Adams 430Q. It set an all-time distance record for Fuji Bob. It could do that for you. It doesn’t cost anything to try.


Our Best Wishes this Holiday Season
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All of us at the Golf Lab wish you the happiest of all your Holiday Seasons. We share the desire that 2007 will be a better year for the world and a great year for golf.

All the best,

Leith, Bob, Clint, Heather, Eric, Patrick, Andrew and Michael



Contact Information
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phone: (650) 493-1770
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