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Golf Lab Members Only – Technology Shootout
Reinventing the Demo Day
September 21, 2006
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Our “Top Ten List” for the Technology Shootout:
-- 1) Tour-grade, radar-based launch monitor fitting.
-- 2) Scratch Wedge Fitting
-- 3) Balance-Certified Putter Fitting
-- 4) Heather Hughes Putter Fitting and Adjustment
-- 5) Eric Jones Lessons
-- 6) Free Golf Lessons
-- 7) Bargain Golf Clubs
-- 8) Tweak your Clubs
-- 9) Finally, “Something for Nothing”
-- 10) Incentives for Golf Lab Customers

Reinventing the Demo Day
September 29th and 30th – Poppy Ridge Golf Course

The Golf Lab is dedicated to helping our customers find the perfect golf clubs to fit their game and play better golf. That’s our mission.

We have acquired technology and expertise to achieve that goal. We hope you will join us on the weekend of September 29th and 30th at the Poppy Ridge Golf Course practice range for a unique opportunity to test your clubs and your game.

We will make sure your investment in time pays dividends. In addition to the Golf Lab fitting and teaching experts, we are bringing in Ari Techner from Scratch Wedges and John Cranston from Balance-Certified Golf to offer their unique experience for Golf Lab Customers.

Everything is by reservation and scheduled so there is no aggravating waiting in line. Unlike demo days, the value of your time is respected. You will have the undivided attention from an expert in the field and support with state-of-the-art technology. With multiple experts on hand, you can schedule your day to maximum advantage.

>> Click here for link to full-page Golf Today ad describing the “Technology Shootout”.

Here’s our “Top Ten List” for the Technology Shootout:


1) Tour-grade, radar-based launch monitor fitting.
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The Golf Lab has acquired both the Flightscope Cheetah and the Trackman radar-based launch monitors. This generation of launch monitor delivers accurate spin rate and trajectory information outdoors. The Trackman is the current darling of the PGA Tour and the Cheetah is in a neck- and-neck race to prove that their technology is even better. For the first time, you can get a reliable fitting outdoors where you can see ball flight.

“It’s all in the dirt” – some clubs, especially irons, wedges, utility clubs and fairway metals should be tested hitting off of a natural grass surface. Feel counts.

Outdoor fittings give you the opportunity to test the clubs in your bag to determine the best and most consistent performers. If you are contemplating a purchase, bring that club with you to test against the clubs you already own. Most players are interested in driver performance, but radar-based launch monitors are very effective for comparing the performance of irons and wedges – your scoring clubs. You might also decide you’d like to know exactly the carry distance of each of your clubs. We can perform precise club gapping with you. Accurate gapping can make a big difference in your set makeup. When you sign up for an hour of Cheetah or Trackman fitting – each one a $25,000 device, you will also have an Golf Lab fitter to help you interpret your results and provide expert guidance.

Fitting is only as good as the clubs that are available to compare with your own. The Golf Lab has an extensive collection of high-performance, PGA Tour-grade clubs to test and compare. The Golf Lab is completely agnostic when it comes to brand names. We only care about discovering the “best of breed” for each of our customers. We have no favorites when it comes to finding the best performer. Only Max Out Fitting Centers can say that.

You can test the clubs you play. We have a complete selection of the top name brand golf clubs and shafts. You can choose from Titleist, Taylor Made, Callaway, Nike, Mizuno, MacGregor and Tour Edge for your demos. We also have every quality component supplier represented, headlined by KZG, SMT and Advanced Golf Technology. We have some lines that are terrific that you may not have heard of.

If you’re looking for the most exclusive worldwide brand in irons, you will have the opportunity to test the complete range of Miura. The Golf Lab is the exclusive Northern California source for Miura and we have them in every style, every shaft, and every flex.

In shafts, all of the top premium brands are represented. You can try the Fujikura Rombax, the Mitsubishi Diamana, the Accuflex Creation, the Graffaloy Axis, the ACCRA SE series and all of the other premium shafts. You can also test less expensive shafts from the same companies and SK Fiber and Aerotech – two of our favorites and definite bargains. Trackman and Cheetah launch monitor fitting services are $75 per hour and include an expert Golf Lab fitter for the entire time.


2) Scratch Wedge Fitting
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Ari Techner the president and founder of Scratch Golf Clubs will fly down from Oregon. He will have a complete bag full of every Scratch wedge design and spend a half hour with every attendee. You are obligated to a $50 fitting fee per half hour which will include an analysis of your current wedges and your swing. If you decide to try a Scratch wedge, the fitting fee is fully applicable to a purchase. Scratch wedges retail for $199 but for this weekend only, they will be available for $179

>> Click here for full page Golf Today ad about Scratch Golf .

>> Click here for Scratch Golf website.


3) Balance-Certified Putter Fitting
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John Cranston, a founder and VP at Balance-Certified Golf is flying in from Alabama for the Technology Shootout. For the last five years, John has been the primary representative of Balance-Certified on the professional tours. He has worked with hundreds of Tour players. This is a unique opportunity for Golf Lab customers to take advantage of a truly PGA Tour professional fitting service. John’s fitting fee is $30 for an intensive half hour session.

>> For more information on Balance- Certified, go to
www.balance-certified.com.

>> For the best website on putting, go to
www.puttingzon e.com.


4) Heather Hughes Putter Fitting and Adjustment
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The Golf Lab acquired the state-of-the-art putter fitting system from Science and Motion (SAM), a West German company. The SAM machine is a “launch monitor for your putter”. You will know your path, consistency and point of contact. You can compare the performance of different putters and find the right one for you. Heather will provide putting tips, an analysis of your stroke and adjust the loft, lie and length of your putter if that is required. Putter fittings are $75 per hour and include any required adjustments to loft, lie or length.

>> For more information on the technology, go to
www.scien ceandmotion.com.


5) Eric Jones Lessons
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It is a very rare opportunity to have a chance to work with a world champion in any sport. Eric Jones won the World Senior Long Drive Championship in 2003 and added other titles since. He is the only senior to beat all of the “juniors” that are a foot or two taller and twice as strong. Eric is a master of technique. This year, Eric was appointed “Director of Instruction” at Poppy Ridge. He founded the Seaver Golf Academy. He invented the concept of “Tour Players’ School”. If you are coming to Poppy Ridge, it is a mistake to miss the chance to spend an hour with Eric for only $100

>> For more information on Eric Jones, go to
www.longdrivechamp.com.


>> To find out about Seaver Golf Academy, go to
www.seavergolf.com.


6) Free Golf Lessons
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The Impractis Company has installed video training devices at many golf courses around the Bay Area. The systems work very well. As a promotion, the Impractis company is subsidizing free golf lessons utilizing their equipment. The lessons will be delivered by the professional staff of the Seaver Golf Academy. All you have to do is phone the Golf Lab to reserve your time. Each free lesson is fifteen minutes. The Golf Lab telephone number is (650) 493-1770.


7) Bargain Golf Clubs
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We will be bringing many clubs from our warehouse. If you are looking for a high performance driver or set of irons, we will be selling off our demonstration clubs at incentive prices. In addition, many of our suppliers are helping us provide incentives for our customers. You can find drivers starting at $100, utility clubs starting at $49, and many more bargains.


8) Tweak your Clubs
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If you would like new grips, installed with our customized “air” system you can get that done at the shootout. We can customize the perfect profile for you. Call the Golf Lab to make sure that we have your preferred style on board the Tour Van. We will also be available to check lofts and lies and do simple reshafting for drivers. Iron reshafting will be completed at the Golf Lab.


9) Finally, “Something for Nothing”
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One of our suppliers, the SMT Golf Company has introduced a program to “cash in” the junk from your garage. Any driver, no matter how old, how bad or whatever manufacturer is eligible to receive a $25 credit on a new, custom-fitted SMT driver. Clean out your garage. Your drivers, fairways, and irons are all worth something in trade. This even includes clubs that you can’t sell on eBay. Look for more details in the next email or phone the Golf Lab.

>> More information on SMT is at www.smtgolf.com.


10) Incentives for Golf Lab Customers
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You’re probably doing a little calculation. We’re asking you to pay for time and attention. That’s a fair deal because we don’t require any purchases. We will give you our best advice, whether you buy anything from the Golf Lab, or not.

We think that you will find the “Technology Shootout” to be the very best investment for your game. For Golf Lab customers who would like to schedule three sessions, you can do that for the price of two. If you would like to spend most of the day with us, that is also an option. For just the price of a full Golf Lab fitting session, $245, you can schedule four fitting sessions. In addition to that, for any customer who goes for the “whole meal deal” you are welcome to hang out the entire day, testing any of our clubs, practicing on the Poppy Ridge range including the practice bunkers. We don’t think that there’s a better value in golf.

Absolute, unconditional satisfaction guarantee. We have such confidence in our services that we are confident to offer an unconditional guarantee. If you don’t feel that the “Technology Shootout” was one of your best experiences in golf, just let us know and you don’t owe anything.

Please call the Golf Lab with any questions. Talk to Leith, Bob, Clint, Andrew or Patrick to work out the best schedule to improve your game. (650) 493-1770. Or, by email to Leith@calgolftech.com.



Contact Information
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phone: (650) 493-1770
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