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| Market Directions- Just Some Data |
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| Greetings!
You know the economic news is bleak. Don't let end of the year wrap-ups deter you from formalizing marketing strategies to keep your business profitable in the coming year. Right now is the best time to consider research that will answer the tough questions about your business, which is facing economic indicators never before seen in your life-time. Call us for help.
Regards,
Mary M. Malaszek, Principal
Market Directions
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 What Affects Your Business Cycle?
Consumers are changing buying habits as a result of the recession and future economic. No matter what business you are in--- you will be affected. What indicators are you tracking to determine your future marketing strategies?
Recession?
An officially declared recession - in progress in the United States since December 2007, according to the National Bureau of Economic Research, the nonprofit group of economists that classifies business cycles.
The Commerce Department reported in Novemeber that consumer spending declined 3.7% in the third quarter -- the first drop in 17 years, and the largest in 28 years.
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Market Directions is a full service custom market research firm that helps companies to identify and clarify distinct marketplace opportunities. We are primarily focused on the functions that touch customers - - - marketing, sales, product placement and customer service.
Since 1994, we have enabled organizations, both large and small, to understand their customers
in new ways. By asking the right questions and analyzing the answers, our unique, hands-on methodology enables CFOs, as well as senior marketing and sales executives, to significantly increase sales and gain measurable competitive advantage.
We do this by using a variety of market research tools-from individual interviewing to broad-based electronic data gathering-and present our clients with new, exciting, and profitable ways to understand their customers and their environments.
Our promise to you? That as a result of our work, you will understand your customers and your business in a whole new way. You will see your products and services as your key customers see them, and, armed with this critical information, that you will save both money and time, delivering your products to new markets of eager, highly-qualified buyers.
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In an attempt to reconcile the issues facing marketing and marketers, Market Directions has prepared this paper offering research on decision making and management that marketing managers should consider in order to adapt their profession to standards. And additionally, outlining metrics that are pertinent to marketing's effectiveness and contribution to the bottom line.
Every time someone proposes a change, ask for evidence of its efficacy. Clarify the logic behind that evidence-looking for faulty reasoning. Encourage managers to experiment with new ideas-rewarding those who learn from these efforts, even if an experiment itself fails. And insist that managers stay current in their field-and provide continuing professional education opportunities to help them do. Your reward? You and your colleagues face the hard truths about what works and what doesn't. You expose the dangerous half-truths that mar much conventional business wisdom. And you make smart decisions on the most pressing issues facing your company. Jeffrey Pfeffer and Robert I Sutton-- website: www.evidence-basedmanagement.com/index.html
COPYRIGHT © 2005 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION.
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