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Market Directions presents you with selected facts that are important for most call centers. The survey source is written in italic.
1. Consumers who reach an automated system rather than a live person say they will do less business with that company (Aspect Index 2007)
2. Consumers who do not have to repeat information are 1.6 times more likely to conduct future business with a company (Aspect Index 2007)
3. Consumers that are allowed to opt out of an automated system and reach an agent when needed are 1.9 times more likely to do future business. (Aspect Index 2007)
4. Consumers on average prepare 10 minutes for a call and wait for 4.5 minutes to reach an agent. Yet, 62 percent of consumers hang-up (occasionally or almost always) before they are connected to an agent. (Aspect Index 2007)
5. Those who have a typical consumer experience are more likely to hang up than those who have an exceptional experience. (Aspect Index 2007)
6. Three in ten consumers who are satisfied will conduct more business with a company; eight percent of those will do much more business. (Aspect Index 2007)
7. Twenty percent of consumers are likely to switch companies based on their latest interaction. (Aspect Index 2007) |
| More About Market Directions
Market Directions is a full service custom market research firm that helps companies to identify and clarify distinct marketplace opportunities.
Since 1994, we have enabled organizations, both large and small, to understand their customers
in new ways. By asking the right questions and analyzing the answers, our unique, hands-on methodology enables CFOs, as well as senior marketing and sales executives, to significantly increase sales and gain measurable competitive advantage.
 We do this by using a variety of market research tools-from individual interviewing to broad-based electronic data gathering-and present our clients with new, exciting, and profitable ways to understand their customers and their environments.
Our promise to you? That as a result of our work, you will understand your customers and your business in a whole new way. You will see your products and services as your key customers see them, and, armed with this critical information, that you will save both money and time, delivering your products to new markets of eager, highly-qualified buyers.
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