The Small Business Association Survey
Since 1937, the National Small Business Association (NSBA) has been the nation's leading small-business advocate.
As part of NSBA's mission to address the needs and represent the concerns of the U.S. small-business community, we conduct a series of surveys and quick polls throughout the year. In addition to our semi-annual Economic Reports, NSBA routinely surveys our membership on key issues ranging from health care to credit cards. We are pleased to provide the 2010 NSBA Small Business Technology Survey to provide a glimpse into how small businesses today are using technology.
The average small-business owner wears many hats: president, chief financial officer, human resources manager and head of development. Another important, but often overlooked role many small-business owners play is chief technology officer.
The results of this survey underscore the importance of affordable and user-friendly technology for small businesses.
NSBA's small-business members were surveyed on their utilization of technology, the time and cost of technology, doing business on-line, social media, telecommuting and innovation. The results show that computers play a significant role in small businesses, with the majority of small-business owners spending more than three hours per day on a computer. Furthermore, despite the challenge posed by keeping up with the rapid pace of change in technology, 98 percent of respondents think it is important to keep up with new technology.
When it comes to utilizing technology to streamline and make business more efficient, 86 percent have a Web site for their business, 84 percent responded that they purchase supplies on-line, 73 percent bank on-line and 62 percent utilize however utilize an automated payroll service for their employees.
Small businesses face many challenges when it comes to their technology. One-quarter of respondents handle all tech issues for their company, and nearly half spend more than two hours per week resolving technology issues. Survey respondents cited security as their number one technology issue with cost coming in a close second.
Although a majority report not being engaged in social media, a large minority (47 percent) are using sites such as Linkedin and Facebook for business networking purposes. Social networking continues to evolve and is being seen more and more by small-business owners as an affordable method of doing business and reaching new customers.
Another growing trend impacted by technology is the increase in telecommuting in the last several years. According the 1997 Annual NSBA Survey of Small- and Mid-Sized Business, only nine percent of small businesses allowed telecommuting, ten years later in 2007 that number jumped to 19 percent. Today, 44 percent of small businesses allow their employees to telecommute.
In order to stay competitive and thrive, small businesses look to technology as a critical tool to increase efficiency and grow business networks. This is increasingly important, particularly given the downturned economy small-business owners have been faced with over the last three years.
We hope you find this survey useful and informative.
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